Which phone do you like more: iPhone X or Pixel 2 XL?
But both of these phones signify something else — they are both their manufacturer's respective "step forward" this year. What we mean is this — Apple outed the iPhone 8 and 8 Plus with the very same form factor it has been using for the past 3 years. Then, it announced the iPhone X, with the 18:9 screen ratio, super-thin bezels, and all the latest Apple tech in the front camera module.
Google did something similar, although with less emphasis on exclusivity between devices. The regular-sized Pixel 2 maintains the old aspect ratio and huge bezels as the oldschool smartphones. The Pixel 2 XL gets 18:9 screen ratio and the new form factor.
So, in short, the Pixel 2 XL is the most advanced phone Google has to offer and the iPhone X is the most advanced phone Apple has (will have in a month...) to offer. Which one of the two do you like more?