Wal-Mart to stop selling Amazon Kindles

Wal-Mart to stop selling Amazon Kindles
Following an announcement from Target earlier this year, Wal-Mart communicated in a memo to store managers that the mega-retailer would not sell Amazon tablets and e-Readers beyond current inventory or committed orders.

While Wal-Mart rules the roost in retail sales, the company does not have the presence online compared to Amazon. Since the Amazon Kindle Fire and Fire HD make available the whole array of Amazon products and services, which include clothes, appliances, and the like, Wal-Mart made a business decision to remove that “competitive” product from their shelves.

Target made the same move this past spring. Like Target, Wal-Mart intends to continue selling other tablets and e-readers , like the Google Nexus 7, Apple iPad, and ironically, the Barnes & Noble NOOK. It should be noted that all of the aforementioned devices enable its users to do at least everything the Amazon Kindles do, or more. So, while we see the business decision being made in terms of Amazon being the mega-online-retailer versus the brick and mortar Wal-Mart and Target stores, it does seem a little off the mark since customers do not typically make their shopping decisions based off a single factor.

In checking out Wal-Mart’s web-site (and its big-box-retailer Sam’s Club), the Amazon Kindle has been removed and when searching for it, in its place are some accessories and competing tablet products.

Given Amazon’s standing compared to other retailers, this move overall does not come as a surprise. In the US there have been a number of back-and-forth political and public relations campaigns with regards to sales tax revenues, which gives some elements of Amazon’s partners an edge over brick and mortar stores. Though, if a retailer the size of Wal-Mart singles you out as competition, Amazon can probably take that as a hint that they are doing something right.

source: Yahoo! Finance



1. jmoita2

Posts: 930; Member since: Dec 23, 2011

Just like in the case of Target, I smell Apple trickery behind this one...

4. Mxyzptlk unregistered

This article has nothing to do with apple. Don't stir the pot

5. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

I agree. Sad to see the Kindle Fire go, though. :(

8. hobble

Posts: 130; Member since: Oct 11, 2011

True fact: Many Target stores will be getting mini-apple stores inside them.

10. Mxyzptlk unregistered

True yet pointless as it doesn't relate to the article.

2. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Amazon has been doing a good job with disrupting existing retail practices. They have been pissing off a lot of companies lately. Nintendo is one such example, they havent officially sold the 3DS for a year now, and are not slated to carry the Wii U either. And honestly, it doesnt really benefit amazon for being a retailer of products like this, when its more profitable to sell their own products. The margins for retailers for items like these are very small.

3. jeroome86

Posts: 2314; Member since: Apr 12, 2012

The schemers trying to controll their little world

6. InspectorGadget80 unregistered

People are going to be piss & upset and i know it cause i work in the electronics dept. then i'm going to get why u don't sell KINDLE FIRE any more? Then I'll say you can only get it online if it's still their then I'll say it's because of APPLE. 199$ is a price seller we sell lots of kindles every other day. and NO on doesn't wants to spend 400-600$ on a tablet.

7. downphoenix

Posts: 3165; Member since: Jun 19, 2010

It has nothing to do with Apple. It has to do with Walmart and Amazon being competitors, not Apple and Amazon.

9. -box-

Posts: 3991; Member since: Jan 04, 2012

We'll just see what happens with Windows RT and 8 tablets.

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