Virtual personal assistants to account for 20% of smartphone interactions by 2019

Virtual personal assistants (or VPAs) are getting better and better. We have seen some big improvements in this area over the past few years and the increased utility of this technology may entirely change the way we interact with our smart devices in the future.

Research firm Gartner predicts that by 2019, 20% of all user interactions with their smartphones will be conducted via virtual personal assistants. The company bases this prognosis on its annual mobile apps survey, which was conducted in Q4 2016 across three major markets (U.S.A., U.K. And China) with over 3,000 participants.

The survey reveals that on average, more than 37% of respondents across the U.S. and U.K. used a VPA at least once per day. Google Now and Apple's Siri were unsurprisingly the most used apps of this nature among participants across the two countries, with the former being used at least once in the last three months by 44.5% of respondents and the latter by 54%. In China, things are moving even faster, as the massive influence of messaging platforms is leading to a stall in the traditional app market.

Annette Zimmermann, a research director at Gartner, commented on the results:

The company also reminds us that voice commands are not the only way to interact with virtual personal assistants, citing Facebook's Messenger as an app which enables users to do things such as interacting with businesses to make purchases and ordering Uber cars without the need for separate, dedicated apps for each service.

Gartner also makes the estimation that by 2020 there will be an installed base of around 7 billion personal devices, consisting of 1.3 billion wearables and 5.7 billion Internet of Things, with the majority of them being designed to work with minimal or zero touch.

source: Gartner



1. Tizo101

Posts: 572; Member since: Jun 05, 2015

are these the same guys who predicted that smart watches will grow exponentially this year? just a question

2. xondk

Posts: 1904; Member since: Mar 25, 2014

Probably, assistents need a good bit of improvement in terms of practicality though for this to become true.

3. AlikMalix unregistered

Well Siri is no open to 3rd party devs. And from my experience most people have no clue of what she is really capable of.

4. AlikMalix unregistered

now* (didn't notice)

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I am using voice assistance on a day to day basis. Is so much easier to ask for a particular song to be played, convert metrics during cooking, set timer thru voice.

8. xondk

Posts: 1904; Member since: Mar 25, 2014

I'm not saying it can't be done, but at least for me, being non english, only recently has support been added for danish that actually works, so yeah, i'm not saying it can't be done, and that it doesn't work.

6. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Needs offline capabilities and most importantly it has to be free to be able to be accessible through third party apps as well

7. AlikMalix unregistered

See post # 3 above

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