Virtual personal assistants to account for 20% of smartphone interactions by 2019
Research firm Gartner predicts that by 2019, 20% of all user interactions with their smartphones will be conducted via virtual personal assistants. The company bases this prognosis on its annual mobile apps survey, which was conducted in Q4 2016 across three major markets (U.S.A., U.K. And China) with over 3,000 participants.
The survey reveals that on average, more than 37% of respondents across the U.S. and U.K. used a VPA at least once per day. Google Now and Apple's Siri were unsurprisingly the most used apps of this nature among participants across the two countries, with the former being used at least once in the last three months by 44.5% of respondents and the latter by 54%. In China, things are moving even faster, as the massive influence of messaging platforms is leading to a stall in the traditional app market.
Annette Zimmermann, a research director at Gartner, commented on the results:
The company also reminds us that voice commands are not the only way to interact with virtual personal assistants, citing Facebook's Messenger as an app which enables users to do things such as interacting with businesses to make purchases and ordering Uber cars without the need for separate, dedicated apps for each service.
Gartner also makes the estimation that by 2020 there will be an installed base of around 7 billion personal devices, consisting of 1.3 billion wearables and 5.7 billion Internet of Things, with the majority of them being designed to work with minimal or zero touch.