Users prefer tablets to desktop computers when watching online video, iPads dominate

Users prefer tablets to desktop computers when watching online video, iPads dominate
Do you own a tablet? If so, chances are that watching video is one of the things you enjoy using your slate for the most. And that should come as no surprise – tablets offer both great portability and plenty of display real estate effectively making them a couch potato's best friend.

The guys at Ooyala have taken a scientific approach to the matter and have conducted a pretty elaborate study analyzing the way users consume video over the web. As you would expect, it turns out that the popularity of online video is on the rise, and tablets may have something to do with that. The study shows that tablet users are twice as likely to finish watching a video when compared to desktop users. But even if they do not watch it entirely, tablet users still average nearly 30% more viewing time in comparison to those using a desktop computer.

Another discovery that the study arrived at is that the iPad accounts for 97% of all tablet video plays. Sure, the iPad dominates the tablet market leaving the rest trailing far behind, but the number may be affected by something more than that. While a number of online video services have been available on the iPad for quite a while, it took much longer for their respective Android versions to appear in the Market. For example, about a year is what it took for Netflix to arrive on an Android tablet, while a native Hulu Plus client is still unavailable to this day.

So, what do you use your tablet for? Do you watch videos on it on a daily basis, or you hardly watch any at all? Feel free to let us know by dropping a comment below.

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13 Comments

1. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

The end of desktop PC era. Divergence of technology, opposed to convergence 20 years ago, when personal computer and workstation became one platform. Now, personal computing is mobile/handheld, optimized for simple and intuitive tasks - consumption of media and means of communication. On the other hand, serious work will again be in specialized equipment and platforms. Somebody would say that's a good thing. I wouldn't.

9. HTCiscool

Posts: 449; Member since: Jul 16, 2011

Desktop PCs went away a while ago, and now they are primarily only with Gamers and People who monitor servers. I'd still take an ultraportable over a tablet anyday.

2. itsius1

Posts: 49; Member since: Oct 19, 2011

well, people love things that are more compact...

4. ayephoner

Posts: 858; Member since: Jun 09, 2009

yeah, no one buys big TVs. this is really a question of comfort. desktops are typically at work or a work style desk. most people use tablets in the comfort of their living room or bed room. we are seeing TVs evolve with a web streaming capability and some browswer function. this will evolve to having full desktop cpus in or attatched to hdtvs. then these statistics will change a bit too.

6. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

You mean HTPC which is on the market for a decade already and nobody gives a sh*t?

3. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

Laptops, netbooks and tablet PCs from 2003 are also compact, so it's not the real reason. The reason is idiot-proof and eye-candy browsing experience that motivates user to consume any content available. We are watching YouTube on iPad because it's fun to use iPad, much more fun than on desktop PC despite having bigger screen and better sound.

5. sinple

Posts: 132; Member since: Nov 04, 2011

these records probably don take into account geeks who spend their time at home watching anime everyday avoiding such survey......

7. rendHELL

Posts: 304; Member since: Nov 09, 2011

seconded... XD

13. Dmann

Posts: 165; Member since: Oct 17, 2011

Survey? What survey? =P Well, I have a Gtab 10.1 but prefer to do almost everything on my desktop when I'm home. Unless we´re talking about low-quality-cell-made youtube videos. I´m still the kind of guy who likes to watch my Vimeo videos on full-hd with my ips display on a Audio Technica headphone hooked to may Asus Essence STX. I think it´s a question of practicality x quality. Obviously, I can´t carry my desktop anywhere, so that´s when the tablet comes in. (Although I can see myself laying under a nice warm blanket with my tab when winter comes...)

8. remixfa

Posts: 14605; Member since: Dec 19, 2008

i use it for school work and reading news n email.. yup, im boring.

10. HTCiscool

Posts: 449; Member since: Jul 16, 2011

Its because tablets are more convenient, you don't have to trudge to the computer room, you can just reach over and browse the net from your couch

12. iamcc

Posts: 1319; Member since: Oct 07, 2011

Not only that, but I can use my tablet as much as I want in a day and still have battery life to spare. Even my laptop which has exceptionally good battery life for a laptop will only last 6-8 hours of constant use...

11. jdrevolution

Posts: 87; Member since: Oct 07, 2011

Haha this is ironic considering most of my friends boosted up their desktops for all the latest game releases (battlefield 3, MW3, skyrim, SWTOR...), meaning all the gamers I know will be sticking to their computers. I can see the reason why this happening with most people though, convenience, but I'll stick to my laptop, desktop or TV. They're just nicer in my book :D

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