Users prefer tablets to desktop computers when watching online video, iPads dominate
Do you own a tablet? If so, chances are that watching video is one of the things you enjoy using your slate for the most. And that should come as no surprise – tablets offer both great portability and plenty of display real estate effectively making them a couch potato's best friend.
The guys at Ooyala have taken a scientific approach to the matter and have conducted a pretty elaborate study analyzing the way users consume video over the web. As you would expect, it turns out that the popularity of online video is on the rise, and tablets may have something to do with that. The study shows that tablet users are twice as likely to finish watching a video when compared to desktop users. But even if they do not watch it entirely, tablet users still average nearly 30% more viewing time in comparison to those using a desktop computer.
So, what do you use your tablet for? Do you watch videos on it on a daily basis, or you hardly watch any at all? Feel free to let us know by dropping a comment below.