Twice as many app publishers reach the million-dollar mark on the App Store compared to Google Play

According to a recent report by market intelligence company Sensor Tower, more app publishers are likely to make their first $1 million in annual revenue on Apple’s App Store, rather than Google Play. Sensor Tower’s data shows that 66 iOS app publishers reached this milestone in 2016, while only 39 managed to achieve the same on Google’s online storefront.

Further, the data shows that the number of publishers who made their first million over the last year on the U.S. App Store has nearly doubled over 2015. Tower Sensor’s report takes into account in-app revenues, which does not include advertising revenue.

Still, Google Play managed to more than double its number of million-dollar publishers on its U.S. storefront last year – from 14 in 2015, to 34 in 2016.

Another interesting bit of information from the report concerns publisher focus per category, or in other words, which app categories are the most popular to develop for across iOS and Android.

As it turns out, games are much more popular on Android, among developers, at least, as they are on iOS. The statistics show that 75 percent of the million-dollar publishers on Android made their money with games, compared to 47 percent on iOS. Still, games seem to be generating the biggest revenues across both platforms.

Further, a wider and more diverse range of categories brought app publishers their first million dollars on the App Store. Aside from games, the Social Networking, Entertainment, Lifestyle, Photo & Video, and Utilities categories were profitable for App Store publishers, while only Social Networking and Etnertainment accounted for more than 5 percent of the total, apart from games, the report concludes.

According to Sensor Tower, Apple is likely to maintain its leading position in terms of monetization, although Google Play is also gaining some much-needed momentum with respect to this as well.

source: Sensor Tower



1. Rampage_Taco

Posts: 1114; Member since: Jan 17, 2017

So taking into consideration a lot of the App developers in the Play Store make money off of Ad revenue, rather than requiring you to purchase the app, it all makes sense. Also do this include apps that are both iOS and Android?

2. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because Android app publishers, don't do anything to drive traffic to their apps and make people; want to buy them or make in-app purchases. Though I don't buy many apps on either, as I try to find freebies that do what I need, I do pay for more apps on iOS vs Android and the same for in-app purchases. Many Android devs are doing a really good job, and sometimes I buy in-app purchases just to support them, even if I don't need what I am buying. Many of the free apps, are better than many of the ones you have to pay for. Android devs need ot get on the, just buy the app outright train. Stop the in-app B.S. Make the app great, sell the app, provide a reason access to certain features for the price paid, and then have supporting in-app purchases. Many games are poorly done. Then you have to pay in-app purchases to buy things, in the game in order to move forward. Those games get boring over time if they require being forced to spend real money to keep playing. Those games will be hyped at first and then they get stale because they don't captivate any attention for a long enough period. A prime example of this is Mario run. Even though the game was downloaded by millions cause of the hype, the seller ended up not gettign what he thought , but being too greedy and the game simply not offering great play for $10.00

35. diggie32

Posts: 388; Member since: Apr 03, 2016

Or a simpler explanation: android users are cheap pirates who expect everything for free

3. davthom123

Posts: 121; Member since: Mar 02, 2015

i've not read d article yet,but I wonder if devs u make apps and games for both platforms make more than those u concentrate on a single does making games for PC(steam) and mobile increases the chance of a game being a financial success for its dev and being of better quality than most IAP geared games for gamers

4. cmdacos

Posts: 4386; Member since: Nov 01, 2016

Interesting that the number doubled for app store but tripled for Google Play in the course of a year.

5. piyath

Posts: 2445; Member since: Mar 23, 2012

Android is for Poor and iPhone is for Wealthy...! Deal with IT!

7. .7.8.6.

Posts: 75; Member since: May 25, 2017

Android is more popular in less affluent areas and emerging markets because it’s more accessible. The large catalog of devices at a broad range of price tags means there’s something for everyone, regardless of how much money they have in the bank, so it’s only natural that Google’s platform proves more popular among the budget-conscious. However, it’s not that those with a big budget don’t consider Android at all. Yes, Apple’s iconic brand means there’s a large portion of consumers who will only consider an iPhone, because nothing else carries the Apple logo. But plenty of wealthy people buy handsets from other vendors. If they didn’t, Samsung and others wouldn’t keep making them year after year. Deal with it Apple fanboy

21. sissy246

Posts: 7129; Member since: Mar 04, 2015

+100 He is just upset he has a trac phone that he paid $80 for.

20. sissy246

Posts: 7129; Member since: Mar 04, 2015

LMAO, you are one dumb azz. I am far from poor, loving my new $829 s8+ well with tax guess you should say $ 900 s8+. So not all Androids is for poor

25. razmahtaz001

Posts: 501; Member since: May 11, 2013

typical iphony comment LOL

34. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

I know piyath under that anonymous mask an isheep is sitting.

6. mudcat626

Posts: 231; Member since: Jul 13, 2016

I am sure the majority of games on Android is Words with Friends, anything else would make the phones unusable........

9. cmdacos

Posts: 4386; Member since: Nov 01, 2016


26. razmahtaz001

Posts: 501; Member since: May 11, 2013

another iphony comment LOL

8. obedchuni

Posts: 339; Member since: Jun 16, 2014

Oh there u are son of a samsung and google, techieXp, usually the method of purchasing app on ios is simple rather than android, not that android is cumbersome but ios is bit simpler than android

13. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

So in app store you can do it simpler than this: find app -> select buy -> Thumb ( and you are done)? Because then I would like to know where it has been done more simple?

10. mikehunta727 unregistered

Not really suprised, apps from iOS App Store are still generally better and more well rounded and more polished than their Android counterpart at the moment

12. libra89

Posts: 2335; Member since: Apr 15, 2016

This. I figured this would happen.

11. whatev

Posts: 2444; Member since: Oct 28, 2015

The tragic thing is that android developers get more money developing games which means people download more games than other kind of apps on android, and they don't know that the best gaming experience is delivered on iOS, the number of games optimized for iOS with metal API just makes laughable the number of games optimized with Vulkan on android.

14. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

And the general consumer doesn't give a f**k about that. That is what is most laughable. Sheep.

15. bucky

Posts: 3797; Member since: Sep 30, 2009

He does have a point though. By using the specific tools effectively the games will look better and more polished. What's laughable is your use of sheep. Don't get so butthurt over a phone then call someone else a sheep.

16. whatev

Posts: 2444; Member since: Oct 28, 2015

If most android users knew about games are better on iOS they would consider it as a future purchase, you see on android people are more keen to buy games than other stuff, and games are undeniably better on iOS, just look at this, it's terrible:

30. sgodsell

Posts: 7614; Member since: Mar 16, 2013

Whatev, all it takes is a few good VR games to put all those iOS games to shame. Which Need for Speed VR makes all other mobile driving games on iOS look like old 8 bit games. Show me some good VR games for iOS? Oh, wait there isn't any for ios, because iPhone's have really poor resolution displays. Plus their accelerometers and gyroscopes are slow for sampling compared to a number of other mobile VR platforms.

31. whatev

Posts: 2444; Member since: Oct 28, 2015

Oh no the VR thing again!!! Tragic!!! This kind of arguments are so old used, who uses VR nowadays besides nerds and virgin guys who don't have a life? I can see on internet many people selling their VR devices because they never use them, some of them are being sold as new, never opened, that's pathetic, but if you feel happy bringing that lame argument, go for it, at the end it will make you feel better and more secure about your purchase, and maybe it can help you deal with your self esteem issues and inferiority complex. Meanwhile I enjoy the best games and graphics for mobile on my phone, tablet and tv ;)

32. .7.8.6.

Posts: 75; Member since: May 25, 2017

Let me shut you up Apple boy Android phones can be rooted and overclock the Gpu to gain 35% better graphics than iphones That's altering the Mhz to 800 from 500mhz But you can't do that on your Pos locked down iphones Lmfao I thought technology was meant to be open source and more freedom? Dumba$$

33. whatev

Posts: 2444; Member since: Oct 28, 2015

Yeah, because doing that would change the code of the app and will change the graphics and frame rates optimizing the apps for the hardware just like magic, you are more delusional than children believing that Disney characters exist, it's so sad *smh

18. L0n3n1nja

Posts: 1603; Member since: Jul 12, 2016

Before the iPhone 6 and 6 plus came along I always wondered how people could play games on such a tiny screen. I was rocking a 5.5 inch Note 2 for games while Apple had a 4 inch iPhone, too small for me to type or game on comfortably.

27. razmahtaz001

Posts: 501; Member since: May 11, 2013

iphonies said anything bigger than 4 inches is ridiculous....but now they are enjoying the big screens LOL...they will soon get to enjoy a screen over 6 inches, something they said was way too big, but for sure they will enjoy that big screen...for videos and gaming LOL

17. L0n3n1nja

Posts: 1603; Member since: Jul 12, 2016

There are a few reasons for this. IPhone is more expensive vs many Android phones, if you're willing to pay more for your phone, you are more likely to pay for apps. IPhone is locked down, Android has people side loading stolen apps instead of paying for them. Third reason, Android has more useful software built into the device. An example is how many Android phones offer manual controls for the camera built in, iPhone can do it but with the purchase of an app.

19. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

Really now. Look at the grossing apps and let me know if you see those camera apps in there.

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