TomTom posts a profitable quarter thanks to their iPhone app

TomTom posts a profitable quarter thanks to their iPhone app
Despite the increased competition from the not so traditional personal navigation companies out there, TomTom was able to post a profit during the fourth quarter of 2009 amidst a period of unexpected uncertainties. Thanks partly to more than 100,000 sales of its popular GPS navigation app, TomTom was able to turn in a profit of 73 million euros ($99 million) – that's actually better than what they posted the same period last year when they lost 989 million euros. This comes after both Google and Nokia announced that they would start offering free turn-by-turn navigation software to customers through their smartphones. TomTom CEO Harold Goddijn said, "The industry we operate in is going through substantial change. Increasingly, digital maps are being deployed in the battle for mobile phone screens, either via smartphone or mobile Internet applications.” Although it was first released with a $99.99 price tag, TomTom has reduced its price to $79.99 for its maps of the US and Canada. With even more savings, you can simply download the US only map for only $59.99. We'll see how things pan out in the future as the market for personal navigation continues to become even more competitive.

via AppleInsider

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4 Comments

1. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

the FREE google nav app is so much better than tomtom!! who would pay money when you have google??

2. Dood

Posts: 269; Member since: Mar 23, 2009

Because most states are moving to HANDSfree DRIVing laws and holding your phone in your HAND while you DRIVE will be illegal. Even if you have a mount that you can use to read your screen, having your eyes on the road is the safest way to drive in low and heavy traffic. So, when your iTomtom says, "Turn left at Wilson right about now" you can just turn. Or maybe you'll miss your turn as your phone didn't say s***.

3. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

google maps announces street names and turns coming up. i have a mount, it looks pretty sweet.

4. Gsmalltheway

Posts: 277; Member since: Aug 15, 2009

I guess you have never used google navigation, it is voice guided navigation so it says turn left at wilson st or whatever the turn is. So it is HANDSfree DRIVing

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