Tizen powered Samsung Z1 handset off to a slow start in India

Samsung India president Hyun Chil Hong (R) shows off the Tizen powered Samsung Z1 along with Bollywood actress Huma Qureshi

Samsung India president Hyun Chil Hong (R) shows off the Tizen powered Samsung Z1 along with Bollywood actress Huma Qureshi


With two-thirds of the 950 million mobile phone users in India still clutching a featurephone, you would think that smartphone manufacturers catering to first time smartphone buyers in the country would be enjoying great success. As an emerging market, the country doesn't have the necessary prosperity to support huge sales of expensive high-end handsets. Half of the smartphones in use are priced at less than $100.

With 280 different smartphone brands available in the country, it is hard to stand out and keep prices low at the same time. Google tried to get Indian consumers to buy its Android One handsets, which are low priced models powered by Android. The phones themselves were made by local manufacturers like Micromax. Despite spending a ton of money to promote Android One in India, sales have been not been encouraging. The latest smartphone to try to crack this market is the Samsung Z1. The device is powered by Sammy's own Tizen OS and is priced at the equivalent of $92 USD. So far, the model has not been selling well at all.

But analysts in the region say that to succeed in the Indian market with a Tizen model, it will take more than just a low price. IDC analyst Karan Thakkar said, "It's not always about the cheapest, customers are looking for specs ... There are already a plethora of devices running on Android that Indian customers can choose from." Samsung says that its Tizen powered phones offer a simple UI, faster loading of web pages, and a long battery life.

As noted by one consumer, the 3.15MP rear camera and .3MP front camera on the Samsung Z1 are "like a phone from 2010." And when it comes to apps, Samsung says that 1000 will be available for the Z1, including Facebook and other social media sites. That pales when compared to the more than one million apps available for Android devices in the Google Play Store. But Samsung is hoping that the use of Tizen for other products including televisions and watches, will encourage developers to write for the platform. In addition, Samsung has promised to pay developers 100% of revenue derived from app purchases and in-app purchases from the Tizen store for a full year.


Right now, the Samsung Z1 is a hard sell in India, especially when consumers there can buy a much higher spec'd phone at just about the same price. And the tough part for Samsung is that it might have no simple answer to boost sales without hurting margins and the bottom line. Considering how rough things have been for the manufacturer lately, Samsung would prefer not to cut the price of the phone.

source: Reuters

Related phones

Z1
  • Display 4.0" 480 x 800 pixels
  • Camera 3.1 MP / 0.3 MP VGA front
  • Storage 4 GB + microSDHC
  • Battery 1500 mAh(8h 3G talk time)

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23 Comments

1. unwanted

Posts: 43; Member since: Oct 20, 2014

Samsung came into light bcoz of Android, and spec sheet is very unimpressive

6. i.cent90

Posts: 26; Member since: Jul 16, 2014

Close your big mouth who told you samsung came to light b.coz of andriod or is samsung that made andriod what it is today who knew andriod from 2007 not until galaxy s1 in 2010 b4 it was popular yet sammy was 3rd mobile phone manufacturer as at 2007 behind nokia n Motorola n den l.g apple and sony

17. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

why do people care about specs so much , the UI is quite smooth and fluid My problem is the lack of apps and 3rd party support

2. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Low quality attracts few, can't win them all. Tizen is a shelf queen IMO.

3. mixedfish

Posts: 1547; Member since: Nov 17, 2013

Can't say I'm confident with Tizen OS. Samsung shelved their Bado OS and killed off their app store within a few years.

4. TimCook

Posts: 450; Member since: Oct 23, 2014

I need to show my iPhone 6 plus to this Bollywood actress Huma Qureshi.

5. avinash22i

Posts: 72; Member since: Nov 07, 2013

No then she will think that she has made the right choice..

8. PorkyBurger

Posts: 585; Member since: May 18, 2013

iPhone 6 Plus for 92$ - oh, please.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Am sure she can afford one. She probably doesn't even like or own an iPhone.

7. ishan.heru

Posts: 69; Member since: Aug 31, 2014

The main reason for samsung phones not goin well in india is the cost. If samsung understands that it could sell phones or it will fail.

10. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Can you read? This phone is priced lower than many phones. It is $100 USD which is where most India phones are priced. Geez. Reading and comprehension go together like peanut butter and jelly. Try t, you might like it.

11. nokia12

Posts: 610; Member since: Nov 19, 2013

what he meant was it is relatively not that cheap for those specs for 98$ you can buy Xiaomi redmi 1s that has killer specs like 1 gb ram , HD display , 8 mp autofocus cam , Quad core CPU , android kit kat Or Asus Zenfone 4 and for 115$ you can get Moto E , Lenovo A600 , Zenfone 5 Lenovo A6000 is the sweetest deal as it comes with newer Cortex A53 and then if you don't want to spend that much money .. for 92 $ you can grab yourself an android One device .. still far better than any samsung the problem with these options is they are available through online only .. 92 $ seems high for a tizen phone .. for an android phone it would have been an ok price.. it isn't going to magically get customers to buy tizen and for same 92$ you can get some great windows phone options as well like lumia 630

18. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Online ? Okay that sounds more like it more convenient and more easy . If going online gets you a better deal then why not ? Out of all the device you mentioned i would only recommend the Zenfone , Moto or android One , others are lag thanks to their UI My dad got his iPhone 6 64GB gold from the apple online store just last month , store.apple.com

19. nokia12

Posts: 610; Member since: Nov 19, 2013

The thing is In India Online sales aren't that big yet .. they only account for 10-12 % of overall sales .. they are picking up very fast though with all the advertisement going on.. If i were to buy a phone i would buy Lenovo A6000 as it supports 4g LTE as well and has the best specifications out of all .. there is no lag on it and comes with latest Snapdragon 410 chipset and great build quality

23. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Are you sure ? Even though the specs to price ratio are good but the lenovoUI is very heavy and the lack of updates .

12. greenelektron

Posts: 537; Member since: Sep 10, 2014

No surprise here.

13. Cyagocaliz unregistered

Samsung Z1? You mean, that ugly, useless iphone 3GS clone? HA! No way!

14. Mube007

Posts: 260; Member since: Sep 24, 2013

bloody lairs what the the bada os?

15. rkoforever90

Posts: 417; Member since: Dec 03, 2011

crap phone, nice girl

16. 27satz

Posts: 158; Member since: Apr 28, 2014

The reason behind is, No major online estore like FLipkart, Snapdeal or Amazon offering the phone. It's on EBay and offline.

20. nautiyalspandan

Posts: 20; Member since: Jan 22, 2015

Whats the need to release a baby os in a worldwar of android and iOS... Surely its gonna be a flop...

21. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

I love hot Huma Qureshi. :)

22. Arthurhkt

Posts: 721; Member since: Apr 19, 2012

I bought this phone through eBay, one of the major issue i found out is that, we as a foreigner which not from India are not allow to use the Tizen Store(I am from Malaysia), this surprise me a lot! But to be fair, the screen resolution is quite decent, the camera quite good compare to other same categories phones and the overall OS is very fluid. But if they could allow us to directly install the APK file (same as Blackberry 10 and Sailfish OS), i would say it is very reasonable low end phones.

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