Tim Cook officially confirms the existence of Apple's driverless vehicle project

Tim Cook officially confirms the existence of Apple's driverless vehicle project

Even though the fact that Apple is working on driverless vehicles has been a public secret for a couple of years now, it hasn't actually ever been publicly acknowledged by the company. Until now, that is – in a recent interview with Bloomberg, Apple's CEO, Tim Cook, has finally made his company's efforts official.

While Apple's original plans, codenamed Project Titan, were to design a complete Apple driverless car, those were shelved a couple of months ago following a downsizing of the 1,000-person team back in October of last year. What's left now are the efforts to build "autonomous systems," which the company sees as "the mother of all AI projects."

But don't take these words as a sign of the robot uprising's imminence, though – the term "artificial intelligence" as used in the tech sector has proven itself to have wildly different connotations from its science fiction origins. So at least in the short term, the fruits of Project Titan's labor should be pretty much what one would expect them to be – software for self-driving cars.

In the long term, however, it could also be used for a variety of other situations which require autonomous systems, though Cook refused to get into more specific territory. Also, the project is still not a sure deal, with a decision on whether to outright scrap it or continue with its development being expected by the end of the year.

source: Bloomberg via The Verge

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27 Comments

1. Bankz

Posts: 2460; Member since: Apr 08, 2016

"Hey moto", drive me to the future.

2. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

Ugh, Apple please don't spend another cent on this program until you make Siri at least marginally better, right now she is just one step ahead of S-voice on the "you suck" scale.

4. toukale

Posts: 599; Member since: Jun 10, 2015

It's always funny reading comments like this on forums. Do you think the folks that's working on this project are the same ones working on Siri? If you do, then you are an " ", if not then you are just trolling.

6. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

Well duh! I never ever thought that Apple would have more than one team working on a project! Thanks soooo much for the enlightenment! Loser, you know full well my sentiment was that no money should be earmarked for an autonomous vehicle when the budget and brainpower could be better spent elsewhere. Feel better now? Damn PA is getting tiresome with you stupid people ruining the comments section.

8. Bankz

Posts: 2460; Member since: Apr 08, 2016

Err, replace S-voice with bixby. At least S-voice could undestand english.

3. toukale

Posts: 599; Member since: Jun 10, 2015

Well it makes sense since Dan Dodge (former QNX founder and Ceo) is leading a bunch of former QNX employees that joined Apple a little over a year ago to work on just that. It makes sense to work on the software side of things first, since that's the most crucial part, the hardware part will not take as long to build.

7. Landon

Posts: 1227; Member since: May 07, 2015

...or Elon Musk calling Apple: the "Tesla graveyard" considering how many former Tesla employees Apple picks up.

9. tedkord

Posts: 17050; Member since: Jun 17, 2009

If you're going to steal an idea, you might as well steal the people who were developing it, too.

10. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

So you must be accusing Tesla of stealing the idea, since Tesla neither invented the electric vehicle, nor did they invent the autonomous vehicle.

13. Landon

Posts: 1227; Member since: May 07, 2015

Not at all. Apple picked up firedTesla employees. No one is stealing ideas nor worrying about who invented what considering Tesla patents are opened-source so they don't care if people "steal their ideas". Tesla vehicles will achieve full autonomy by the end of this year so I'm sure they aren't worried about Apple's car. http://www.marketwatch.com/story/elon-musk-heres-why-we-call-apple-the-tesla-graveyard-2015-10-09

14. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

Reread what I wrote, it's clear from your reply you didn't understand.

16. Landon

Posts: 1227; Member since: May 07, 2015

_____

17. Landon

Posts: 1227; Member since: May 07, 2015

I must not. I never stated that Tesla invented anything. Fired Tesla employees got hired by Apple so if you want to call people stealing things, it would be Apple "stealing" Tesla's ideas. Tesla can't steal Apple's ideas considering Tesla came first. What am I missing from your logic?

18. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

You're giving me a headache, but I'll try once again to explain; Tesla did NOT invent the electric car, nor did they invent the autonomous car, all they've done is grow upon existing ideas. To say Apple has "stolen" anything by default makes Tesla just as guilty of "stealing".

21. Landon

Posts: 1227; Member since: May 07, 2015

AGAIN, I never said Tesla invented anything. Also, you were the one who first brought up "So you must be accusing Tesla of stealing the idea, since Tesla neither invented the electric vehicle, nor did they invent the autonomous vehicle." Apple never "stole" employees from Tesla. They were fired Tesla employees and Apple picked them up. Elon Musk - “Important engineers? They have hired people we’ve fired. We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple. I’m not kidding.”

22. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

Do this-read post #9, and THEN reread my reply to that idiot. That person implied Apple stole or steals ideas from Tesla, when that person is too stupid to realize the Tesla themselves invented nothing. Then my replies will make more sense.

23. tedkord

Posts: 17050; Member since: Jun 17, 2009

What's that got to do with anything? It doesn't change the fact that Apple is stealing the idea, and stealing employees from the market leader.

24. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

It's got to do with you being so ridiculously anti-Apple, that you accuse Apple of "stealing the idea", yet you can't bring yourself to admit Tesla, if one applies your idea of stealing, does exactly the same thing.

27. tedkord

Posts: 17050; Member since: Jun 17, 2009

I wasn't speaking about Tesla. Whether or not they stole it is irrelevant to the conversation, because it doesn't change the fact that Apple stole the idea, then set about stealing employees from the leader in the field to steal specific knowledge. Its actually about you being so blindly pro Apple that you can't admit that they steal ideas all the time, while crying about others doing the same.

5. TerryD

Posts: 540; Member since: May 09, 2017

Confirmed and potentially scrapped within four paragraphs. That was short lived.

11. cnour

Posts: 2305; Member since: Sep 11, 2014

They will reinvent cars.

15. RebelwithoutaClue

Posts: 5474; Member since: Apr 05, 2013

No, they won't. They haven't reinvented a thing in years. They will produce a self-driving car that is more focused on media consumption and entertainment within the car since driving is no longer the main focus. Just like any other car manufacturer that is focusing on self-driving cars.

25. aegislash

Posts: 1430; Member since: Jan 27, 2015

Cnour is a moron. It's time we stop giving him the attention he seeks so desperately.

26. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

Yes because Sigpro and the papaJ retards aren't here making stupid comments in order to garner attention.

19. tedkord

Posts: 17050; Member since: Jun 17, 2009

Most likely they'll copy everything Tesla has done, and then you will Proclaim it reinvented.

12. SIGPRO

Posts: 2810; Member since: Oct 03, 2012

Driving in a rotten fruit? HELL NO!

20. Papa_Ji

Posts: 761; Member since: Jun 27, 2016

Will it have WINDOWS ???

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