Tim Cook is the latest tech bigwig to get iced for a good cause

Image by Instagram user paige_staple

Image by Instagram user paige_staple


T-Mobile's John Legere did it. So did Facebook's Mark Zuckerberg. Apple's very own Phill Schiller braved it, too. And now, so has Apple's CEO, Tim Cook.

What's 'it', you ask? It's simple -- in a (very successful so far) effort to raise awareness of ALS, also known as Lou Gehrig's disease, a number of Sillicon Valley bigwigs have taken up the so-called Ice Bucket Challenge, which is really all about getting a bucket (doh!) of ice-cold water dumped onto your head. Trust us, it sounds worse than it looks, and at least it's for a good cause. According to Apple Insider, Cook freshened up during a Beer Bash Apple's Campus in Cupertino.

What seems to have made the Ice Bucket Challenge a success, at least partially, is the fact that whoever goes through it is 'allowed' to challenge three other people (Cook apparently challenged Disney's Bob Iger, Dr. Dre, and Michael Franti). Speaking of 'rules', if you're challenged you have 24 hours to take the freezing bath, or donate, or both. Bill Gates, your time is running out, sir!

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27 Comments

1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Meaningless PR from a morally bankrupt company doing exactly what other morally bankrupt companies do for meaningless PR.

10. aksa123

Posts: 365; Member since: Jan 30, 2014

It's tradition, I guess ??

14. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Bro, do you ever post anything, other than whiny stuff?

15. engineer-1701d unregistered

he is 100% correct think about it if these billion dollar companies wanted to really help they would do the ice plus donate a few million 1 its a tax right off 2 its good pr 3 your show the other companies up

16. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Bro,Do you ever post anything useful, rather than your: "I'm going to camp overnight and buy this buy that, blablabla...."...?

18. reckless562

Posts: 1153; Member since: Sep 09, 2013

minus -1 for you

22. b0wzer

Posts: 103; Member since: Feb 07, 2014

If you minus negative 1 then you are actually plus 1.

27. reckless562

Posts: 1153; Member since: Sep 09, 2013

we all know better bowzer

23. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"Bro, do you ever post anything, other than whiny stuff?" I'm okay with the way the world is and talking about as it actually is. This is not "whiny", it is just basic talk about what is. And while there is much that is good in the world, there's also much that is not so good. Including lip service PR stunts. Like engineer-1701d so rightly mentioned, if Apple or any other of these tech companies were totally serious about taking on ALS, they would ante up a billion dollars and donate it to research. But they are not serious. Not in the very least. They will not even donate a million dollars. That's so little money for them, they wouldn't even know it is gone. Instead of sincerity and donations, all we get is meaningless PR stunts, like they are football coaches who just won the big game. The only "big game" that Tim Cook and others play is "f**k the customer out of as much money as possible". And Apple wins that SuperBowl every year.

2. HugoBarraCyanogenmod

Posts: 1409; Member since: Jul 06, 2014

It would be awesome to see them get burned rather than iced

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

With that evil pointless disrespectful disgusting comment of yours, you embarassed China, Xiaomi, Hugo Barra and Cyanogenmod. Go rub yourself with a jalapeno.

8. justsayit

Posts: 256; Member since: May 09, 2013

let him alone,just another MiSh*ep

19. reckless562

Posts: 1153; Member since: Sep 09, 2013

lols whaaattttt? coulda left it at 'embarassed China,' i Lmaoed at that!!! the other stuff was just weird

7. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

it would be awesome to see you get eaten by dogs. ( before you eat them )

20. reckless562

Posts: 1153; Member since: Sep 09, 2013

lolooooooollls!!!! F-ed up, but LOOOOOOLLLL also kuz ur a cat n all....

11. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Not them , but him. I agree. The leader of iGod.

13. bucky

Posts: 3771; Member since: Sep 30, 2009

still angry? why?

17. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Not at all angry Bucky, just Lmfao.

25. steedsofwar unregistered

Great point man

3. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

With his astronomical salary, Tim Cook probably had plenty of ''Golden Showers'' from gigolos in the past.

5. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Is that Steve Ballmer with the white shirt on the right side of the picture?

24. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Looks like him or could be someone else?

6. fzacek

Posts: 2486; Member since: Jan 26, 2014

Wow, I really didn't expect that Tim Cook would do it...

9. cezarepc

Posts: 718; Member since: Nov 23, 2012

Same. Man gained respect from me at least for this action.

26. steedsofwar unregistered

Respect for what exactly? You really hold them to such low standards.

12. linaresx

Posts: 101; Member since: Jun 13, 2013

ICE THAT FOOL!!!

21. only1post unregistered

Check out those chubby pussycats well you... phew

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