With scorn, derision and under-the-belt tactics, it seems, such as hiring prominent Washington lobbyists for a smear campaign against Google, Apple and... the Republican's perennial villain, George Soros. That's all between Facebook execs and congressional oversight to figure out but it was a fun read when we reached the following lines:
Apple's CEO has been on record numerous times to clarify why they don't need to trade in customer data as Google and Facebook do. Apple's business model is very different, he argues, as it makes consumer products that people buy as a gateway to a rich and comparatively private ecosystem of apps, cloud services, news, and media.
The said ecosystem has been contributing to Apple's bottom line in leaps and bounds lately without having to open it to third-party personal data scrubbers like Facebook or Google sometimes do.
Thus, companies whose model relies mainly on boosting audience engagement to pay the bills with eyeballs on as many ads as possible are in a much more precarious position privacy-wise, claimed Tim Cook, and that obvious truth apparently didn't sit well with Facebook's CEO.