This is Tim Cook's letter to customers about Apple privacy and security

This is Tim Cook's letter to customers about Apple privacy and security
In some pretty bad timing, the leak of celebrity nude photos from iCloud came just before the announcement of the new Apple iPhones. As expected, there was no mention of the incident until after the iPhone event. First, Apple turned on notifications for when your iCloud was accessed via the web, then launched two-factor authentication for iCloud. Now, Tim Cook has written an open letter to customers, detailing Apple's commitment to privacy and security.

Cook's letter is just about what you'd expect. It starts out with an attempt to reassure users not only of the privacy and safety of using iCloud, but of the new mobile payment system coming next month, Apple Pay. There is also the contrast between Apple's business model ("We sell great products"), and a thinly veiled shot at Google, saying that Apple doesn't build a profile of your data, and doesn't monetize your information. 

Here's the full letter. What do you guys think of it?


source: Apple via WSJ

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24 Comments

1. der_damo

Posts: 213; Member since: Sep 16, 2014

I like this guy, no homo.

8. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Nobody is assuming "homo," no need to say that stupid phrase

14. der_damo

Posts: 213; Member since: Sep 16, 2014

Soo, you should get a bro and like him - then even you should get it someday.

2. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Very good. Now you should remember this in the future.

3. der_damo

Posts: 213; Member since: Sep 16, 2014

The bar is set really high for the others.

4. imnotascammer

Posts: 160; Member since: Aug 22, 2012

Really? I dont think so. Others have more secure software and stricter privacy policies than them. He's good with words. I give you that.

15. der_damo

Posts: 213; Member since: Sep 16, 2014

I just meant the PR - you won't see that from other companies, because it probably isn't the way they work with your data. So everything correct on my side.

12. rallyguy

Posts: 620; Member since: Mar 13, 2012

How so? Apple is catching up to Android here. This is essentially what Android has been doing. I'm sure Apple will do the same as Adroid in terms of cooperating with law enforcement. Apple won't give the user's password to authorities, but it will reset the password and give them that. It is kind of a lie in terms of what the impression is. But literally he is correct. But Apple and Android must comply with a court order. It's deceptive to say you won't.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

really? None of my Google account have ever been hacked or taken over, or any of my Windows ones either. hmmm!

24. Reluctant_Human

Posts: 910; Member since: Jun 28, 2012

My Google account tried to get hacked once but google notified very quickly that someone had tried to access it from China from an unknown device and made me change my password from a trusted device.

5. Tritinum

Posts: 471; Member since: May 06, 2014

iAd...seriously -.-

6. aba71983

Posts: 807; Member since: Jul 24, 2014

Wow... I have reason to delete my Google account.

13. rallyguy

Posts: 620; Member since: Mar 13, 2012

Why? Apple is catching up to Google in these terms. Notice Cook didn't say Google or Android, just "competitors"? Because Google has had this policy in place for awhile now.

16. der_damo

Posts: 213; Member since: Sep 16, 2014

Pic or it didn't happen.

22. willytbk

Posts: 252; Member since: Aug 15, 2012

"We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t "monetize" the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you." To sum up how Google makes money in three sentences, this is basically what you would say, which goes a long way towards explaining why Apple's privacy page is so different from your average we-respect-our-users boilerplate. This isn't just a privacy report, it's a manifesto, a 500-word Scroogled campaign. With celebgate and goto fail just a few months behind us, Tim Cook is making an aggressive case that you should trust Apple over Google.

21. techperson211

Posts: 1280; Member since: Feb 27, 2014

Hahaha really? Delete it right away. As if Apple have their email app,last time I check their default email app is yahoo.

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

When is the 'letter' being sent to Apple customers? I am a long-time (2002) Apple customer, and to date, not a peep to me about privacy.

19. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

If they sent the letter to customers, then the customers could use it as basis for lawsuits, especially when most of the letter is just lies. Unless there are specific clauses for discovery and remedy and part of the customer contract, a privacy policy means absolutely nothing.

9. blade19

Posts: 65; Member since: Apr 29, 2011

Sounds like damage control...

20. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Yep. Too many people were realizing that Apple offers nothing more than fake security/privacy.

23. androtaku

Posts: 246; Member since: Dec 12, 2013

so whose offer non-fake security/privacy? google?

10. InspectorGadget80 unregistered

The only good thing is privacy. But nothing is never secured. I'm just guessing is that why they charge 15cents for using mypay?

11. eldyagustius

Posts: 182; Member since: Oct 30, 2013

No apologize for the mistakes? Not reading or seeing the user personal informations but publishing it? Oh c'mon Apple you could do better than that

18. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

More lies from Apple. They've been on the forefront of invading user privacy and selling data for a long time. Apple happily built the Carrier IQ spyware into every iPhone. Apple has since brought that same spyware functionality in-house, but the spying never stopped. Apple would have no need for the backdoors built into iOS that bypass encryption if they truly were privacy minded. One could go on and on. Even the NSA noted that iPhones are basically just a joke for privacy and security. This is Apple's true privacy policy: "all possible customer data will be collected and sold" (note this article is about Apple, but the above "privacy policy" is exactly the same for every large US corporation)

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