Tablet sales take it on the chin during the first quarter of 2014

Tablet sales take it on the chin during the first quarter of 2014
A report issued Wednesday by NPD reveals that for the first time ever, tablet sales are declining. For the first quarter of this year, tablet shipments were 56.3 million units. That is a decline from the 59 million slates that were shipped during the year ago quarter. Some analysts blame the 2013 holiday shopping season, which took the demand for Q1 2014, and moved it back to the fourth quarter of 2013.

Among the big names that shipped fewer tablets in the 2014 quarter are Apple, Google and Amazon. Apple shipped 16.1% fewer iPads in the period, while Google's decline was 44.6%. Amazon shipped 52.8% fewer tablets year-over-year. Among the big winners, Lenovo saw its tablet shipments increase over 14 times. Asus had a 24.9% improvement in tablet shipments for the three month period.

Besides having potential sales moved to the third quarter of 2013, some analysts blame the decline in tablet sales on the bigger screened smartphones that are now available. For example, the Sony Xperia Z Ultra features a 6.44 inch screen which is close to the 7 inch tablets offered by some manufacturers.

Leading tablet producers had a rough first quarter in 2014

Leading tablet producers had a rough first quarter in 2014



source: NPD via DailyMobile

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28 Comments

1. Droidrapist

Posts: 186; Member since: May 28, 2014

really I thought they would increase forever because every time I buy a new tablet I eat it...

4. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

Wha...

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

An Apple is not really an apple. You will get Alzheimers from all that aluminum... :)

14. crazzyd77

Posts: 36; Member since: May 07, 2014

lmbo.

20. noim1

Posts: 297; Member since: May 15, 2012

WEll ppl starting to realize that with phones becoming more and more Phablet sized ( 5.5 - 6 inches ) they actually dont need a tablet that much...its basically the same thing !!

28. Ashoaib

Posts: 3243; Member since: Nov 15, 2013

Ofcourse it will decline bcoz phone are becoming 6inchers... who will keep 6inch phone + a tablet?

2. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Wow Apple tablets growth is a negative figure and Samsung is increasing. ..apple no longer have good tablets as its more if the same

10. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Hope Apple keeps the same design for the coming 5 years and Samsung and other Oems dominate.

13. darkkjedii

Posts: 30715; Member since: Feb 05, 2011

Tard. Says the guy that wants to camp out with his middle aged wife.

18. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Lmfao

27. Crispin_Gatieza

Posts: 3067; Member since: Jan 23, 2014

What's so wrong about that?

21. networkdood

Posts: 6330; Member since: Mar 31, 2010

Nice role reversal with darkkjedi..

3. Zenzui

Posts: 114; Member since: Feb 13, 2012

The question is what are the figures for the laptop/notebooks? What is the ratio between Tablet vs Notebooks is the best comparison to scale the growth. Not by scaling percentage of tablet numbers from last year to this year's quarter.

5. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

The numbers basically show who is making good tablets and who isn't. Good may mean really excellent quality, but mostly it means good value for the money. This is why Lenovo is doing well -- good value for the money. Same thing with Samsung, but Samsung made some mistakes and many of their tablets are just too expensive, so value for the money across the entire tablet range is not as good as it could be. Many companies put mediocre highly compromised tablets out on the market and then they don't end up selling well after the first year because people figure out the overhyped tablet they bought is really just a POS. Amazon... I am looking at you.

12. Furbal unregistered

The discount on the tab pro 8.4 is what got me to buy it (gave my mother my g pad 8.3). It is really a nice tablet for the new 'lower' price. I do regret getting the note 10.1 2014(returned a nice HDX 8.9 for it, but i need my google apps)...it was a laggy piece of crap before the kit kat update/rooting. It still has a horrible user experience after taste with me, i hate using it. These are probably my last tablets...much prefer my chromebook right now. Hopefully Toshiba makes a follow up to their 13.3 inch with a 1600x900 or fhd screen one...excellent device other than that.

7. UglyFrank

Posts: 2188; Member since: Jan 23, 2014

Google should've released a new nexus 10 along with the nexus 5

8. gomulkaaa

Posts: 42; Member since: Sep 02, 2011

That's became there hasn't been a Nexus tablet released in a while. Once the next one comes out, expect another big bump in sales

9. razmahtaz001

Posts: 501; Member since: May 11, 2013

too many new models come out too quick. and oems need to stop the high/mid/low end device crap...just make a high end with mid range price...and make a midrange with a low end price...nothing in between!!! lessen the choices with better pricing. and for those oems that still make dual cores, these should be the standard: - minimum memory should be 2 or 3gigs, not 1gig!!! - minimum resolution should be 1280x800, not 1024x600/768 - and all carrier devices should have an all-in-one radio...and no more carrier exclusives!!! and this applies to smartphones as well!!!

25. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

the things you are asking for is what causes it to go up. LTE usually adds 100-150 in the price...

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

Asus makes Nexus tablets...huh...anyways, I wonder if the incline has anything to do the increase in phablet sales...

15. crazzyd77

Posts: 36; Member since: May 07, 2014

apple is overrated

19. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Just like BeatsAudio.

16. FingerMyApple unregistered

not surprising for the google nexus after all the negative feedback for the 2012 nexus 7, while most lenovo tablet i see are m$ tablet, sorry to dissapoint fandroid :)

26. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

m$ tablet? lol. Yeah right.

17. arenanew

Posts: 286; Member since: Dec 30, 2013

tablet are useless becoz we cant much more on tablet except browsing . that why tablet only survive for 4 year life cycle .

22. networkdood

Posts: 6330; Member since: Mar 31, 2010

Lol..only 4 years? Well that explains it as people keep their tablets longer...

23. livyatan

Posts: 867; Member since: Jun 19, 2013

"Among the big winners, Lenovo saw its tablet shipments increase over 14 TIMES " That's gotta be a typo! Anyway, I think the main cause for the decline are big screened smartpones, and phablets.

24. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

From above data I read: 1. Apple hype starting to wear off... 2. Amazon starting to lose sells because why would anyone buy Amazon Android if they can get other BETTER android with google play store and can also install amazon app store. 3. Google starting to lose the market because Google see other android manufacture starting to pick up the pace. I predict by the start of 2015, android tablet will be 80% apple tablet will be 14% amazon 4% microsoft 1%

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