Suppliers of important Huawei P30 Pro part expect sluggish sales of the device

Suppliers of important Huawei P30 Pro part expect sluggish sales of the device
Huawei is on a tear. The world's second (or third, depending on the source) largest smartphone manufacturer has pulled off three well received high end models starting with 2017's Mate 10 Pro. Last year, the company released the Huawei P20 Pro, which was the first smartphone to offer a triple camera setup in back (now eclipsed by the Nokia 9 PureView's penta-camera setup), and the Huawei Mate 20 Pro.

Last week, we showed you renders of the Huawei P30 and P30 Pro, both of which sport a display that replaces last year's wide notch with the much smaller waterdrop variety. In addition, it appears that there will be an in-display fingerprint scanner. Both the P30 and P30 Pro have a triple camera module on back (40MP primary + wide-angle+ telephoto with 5X lossless zoom), but the premium unit also has a Time of Flight (ToF) camera in the rear. This technology measures the time it takes for an infrared light to bounce off the subject and return to the phone in order to more accurately measure depth and distance.

As enticing as the Huawei P30 Pro sounds, the printed circuit board (PCB) suppliers for the manufacturer say that the new model might lay an egg at the cash register. According to Digitimes, the suppliers of this key component, which hosts the wiring and other components of a phone, blame the global economy and the continuing U.S.-China trade war for this forecast. These firms are hunkering down, expecting little or no growth in the global smartphone industry this year.

While many are hoping that the new foldable and 5G phones being released this year will help to inject some upward momentum into the smartphone market, most PCB suppliers expect foldable handsets and 5G phones to each grab less than 10% of the market this year. That hasn't stopped them from improving layouts and adding layers for their PCBs even though it could take some time before these two new segments of the smartphone market take off.

With the smartphone industry on shaky ground, phone manufacturers are trying to get away with ordering just enough inventory of PCBs to stock up for initial production of new handsets. Depending on how sales go, additional orders will be sent to the suppliers. If times were better in the industry, phone manufacturers would be taking delivery of more PCBs than they initially need, expecting more demand from consumers.

We expect to see the Huawei P30 and P30 Pro introduced during an event scheduled for March 26th.

Related phones

P30 Pro
  • Display 6.5" 1080 x 2340 pixels
  • Camera 40 MP / 32 MP front
  • Processor HiSilicon Kirin 980, Octa-core, 2600 MHz
  • Storage 512 GB + Nano Memory (NM)
  • Battery 4200 mAh

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8 Comments

1. maherk

Posts: 6684; Member since: Feb 10, 2012

I know I have mentioned this before, but I can't believe they're still going with a curved screen after all the issues they faced with the trash quality of BOE panels.

2. Phonehex

Posts: 732; Member since: Feb 16, 2016

It could also be attributed to the positive response worldwide toward the Galaxy S10 series maybe ?

7. maherk

Posts: 6684; Member since: Feb 10, 2012

Where did I argue the opposite? All I said was that I'm surprised they have stuck to curved screens when they have failed in implementing them on the Mate 20 Pro.

5. S4NDY

Posts: 202; Member since: Mar 14, 2016

Its LG, not BOE

6. maherk

Posts: 6684; Member since: Feb 10, 2012

No, it's the BOE panel I'm talking about, this has nothing to do with the gluegate issues that plugged the LG screens on the Mate 20.

3. mahima

Posts: 714; Member since: Nov 20, 2014

When it comes to flagship and spending a lot, of money for a phone, i will still prefer Samsung Sony or Apple. Their build quality and their brand name proved trustworthy over the years and gives an overall experience

4. Leo_MC

Posts: 6389; Member since: Dec 02, 2011

No problem with Huawei either.

8. alanrock

Posts: 243; Member since: Oct 04, 2018

in Asia and Europe P30 line will sell like guns in Texas, as Trump is high priest only in Mordor.

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