Sundar Pichai talks about Google getting closer to Samsung

Sundar Pichai talks about Google getting closer to Samsung
A while back, there were stories about how Google was getting fed up with how Samsung continued to bury Android and Google services deeper and deeper on its mobile products, like with the new Magazine UI. The reports made it sound like a fight (as reports usually do with the two companies), but now Sundar Pichai is giving his side of what went down.

Of course, Pichai's side of the story leaves plenty of questions. He told Bloomberg Businessweek that the relationship between Google and Samsung had "more distance than I would like in a partnership", so he took a trip to South Korea to establish "a closer, more direct line of communication." That's about all he said. So, Pichai didn't comment on what was talked about, but that meeting was likely the first of many, because that happened back in April of 2013. It wasn't until earlier this month that Samsung began highlighting Google Play content on device homescreens. 

Pichai did talk a bit about Tizen though, and waved away any issues of trouble between Google and Samsung. In his view, the best way to keep Samsung from abandoning Android for Tizen is simply to make Android "the better choice". The implication seems to be that if users prefer Android to Tizen, Samsung will have to stay loyal to Android. That may be true. 

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14 Comments

1. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The best way to keep users coming back to Android IS to make it have the more compelling value proposition.

2. Luuthian

Posts: 332; Member since: Sep 09, 2011

Pretty much this. So long as it remains the best choice for the company, they'll keep using it. Although lets be honest here... The task of starting up a new OS is almost impossibly daunting. If Samsung started using Tizen I guarantee they'd lose gigantic portions of their market share in a few very short years. They would have almost zero apps at their disposal and customers would quickly notice as much. There's no denying that Samsung's app market is a lot less compelling than Google Play. Just ask Microsoft how much a of a problem the app gap is. I know they'll have PLENTY to say... Samsung is tied to Google now, for better or worse.

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

But the methodology for retaining their partnership is what needs to be lauded here. There is no strong arming or locking down suggested as is usually the case when it comes to other companies in the same arena. They actually want to retain loyalty through merit and innovation rather than shady/monopolist behavior.

4. Luuthian

Posts: 332; Member since: Sep 09, 2011

True, but the reality is that Google has them by the balls regardless. It's just that Google isn't using that position to force Sammy's hand into anything. They're trying to utilize them up as partners. At least so far as we know...

6. 3rdDegree

Posts: 218; Member since: Jul 13, 2013

Are you saying they're trying to force samsung to give them a hand job?

10. engineer-1701d unregistered

well samsung can always make two variants on the phone 1 tizen 1 Google see how they work c who sells the most and start working crazy like on apps. I want tizen so bad because it's clean extremely fast no lag I think it's a great replacement in to Google

11. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

The app gap is not as zomg as it used to be. Out of the million apps in the droid store I would garner stats bet that half maybe have 1000 downloads. If you have the big names, things that people care about, games, bank, and social apps. Then you hit it big. Because android is so forked in terms of UI, most probably wouldn't even know. If Tizen has the app support, internal or otherwise, most people will fire up the phone, go oh look facebook, oh look candy crush, oh look my bank. And be done. The app gap didn't stop droid when it first started out because they got all brands to fire up droid for free. Now that Samsung literally owns probably 80% of the android market, what they say goes imo that is, I am wrong lots.

5. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

"A while back, there were stories about how Google was getting fed up with how Samsung continued to bury Android and Google services deeper and deeper on its mobile products" May I ask the 'tech media', where those 'iStories' and 'iRumors' come from? And who, and WHY made hundreds of articles about it? ROTFL Here I help you....guess where this comes from: "Of course, Pichai's side of the story leaves plenty of questions" LOL again

7. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Samsung has enough resources to support two platforms well. Three at a reduce support. I don't take compromise well so if their support is not competitive I will switch to one that does.

8. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

This is a good move for android though, and the cross patent deal means something for sure. Samsung wont bring Tizen as replacement for android anytime soon.

9. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

........

* Some comments have been hidden, because they don't meet the discussions rules.

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