Study says that chat apps are more popular than SMS
Financial Times. It found that SMS still leads in total number of users, and should generate $120 billion in revenue for carriers this year. But, chat apps has taken the lead in terms of message volume. So, even though more people have SMS (not surprising), people are more active using chat apps.The study was commissioned by the
Chat apps are expected to hit the mark of 41 billion messages per day, which would be double the rate of SMS messaging. WhatsApp recently said that its app not only had more users than Twitter, but processed more daily messages than Facebook. WhatsApp put its number at 18 billion messages per day compared to Facebook's 10 billion. So, it sounds like those two apps alone are making up the majority of chat app activity.