Sprint now lets prepaid carriers remove Sprint branding and bloat from phones

Sprint now lets prepaid carriers remove Sprint branding and bloat from phones
Good news for anyone on a Sprint mobile virtual network operator (MVNO), because Sprint has just announced a new program which will allow those MVNO prepaid carriers to remove Sprint branding and bloatware from select Android devices. The new program is called the Custom Branded Device Program, and it should not only make it faster for MVNOs to offer new handsets, but of course it may open up the option for branding and bloat from those prepaid carriers.

Currently, Sprint only offers three devices in this program: the LG Optimus G, LG Mach, and Sprint Flash, but there are expected to be several more offered by the end of the month. The new program will allow prepaid carriers to either offer white-label phones that have had branding and bloat removed, and also gives MVNOs access to Mobile ID and Mobile Zone.

Mobile ID allows MVNOs to offer packs including applications, widgets, ringtones, and wallpapers to users to make for easy customization. And, Mobile Zone is a messaging system, which allows the carrier to easily interact with users, and allows users to manage their accounts remotely. 

source: Sprint via Engadget



1. kozza3

Posts: 778; Member since: Oct 17, 2012


2. BREvenson

Posts: 240; Member since: May 17, 2012

I'd say it's cool. If this gets us closer to seeing phones like the Optimus G, Galaxy S III or EVO 4G LTE on Virgin/Boost/etc., I'm all for it. This could be a big win for Sprint's prepaid subsidies. I just got myself the S II on Virgin, and I'll be kicking myself if an even better phone shows up there in a couple months. :p

3. Jyakotu

Posts: 867; Member since: Dec 12, 2008

Wow, never realized how many MVNOs Sprint has. Maybe that's why their network isn't the best it can be. Boost and Virgin is enough, IMO.

4. lsutigers

Posts: 832; Member since: Mar 08, 2009

You would be surprised at how many MVNO's are out here. All of the big 4 carriers whore out their networks, Sprint just has some of the more well known MVNO's of which Virgin Mobile and Boost are the only ones actually owned by Sprint. BTW, the Network Vision upgrades Sprint is doing take into account MVNO load on the network, that's why they are over-engineering the project to be robust and support the added traffic.

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