Sprint happy to finish behind Verizon in JD Power survey; carrier launches new plan for HD video

Sprint happy to finish behind Verizon in JD Power survey; carrier launches new plan for HD video
What is with Sprint lately? The nation's fourth largest carrier seems to have some sort of "Verizon-envy." First, Sprint hires former Verizon advertising icon Paul Marcarelli to help pitch the wireless operator's new message, which goes something like "it’s 2016, and every network is great. In fact, Sprint’s reliability is now within 1% of Verizon."

Sprint's desire to be a Verizon wannabe included a rather odd press release we received today that seemed to celebrate Sprint's inability to top Verizon in any of the six regions covered by a recent JD Power survey.  "We’re pleased to see that Sprint now ranks 2nd to Verizon across all six regions," Sprint boasted in the press release. In fact, it even printed that sentence in bold ink.

We understand the message that Sprint customers can save 50% with service that is almost as reliable as Verizon's. What Sprint might not understand is that the reason why Verizon customers don't mind paying the prices they do is so that they can get that extra 1% reliability that Sprint doesn't seem to care about. If your wife is having a baby, or your car is disabled on the side of a busy highway, or you are working on a big commission sale, that 1% could creep up and bite you on the ass.

Meanwhile, there is more news out of Sprint's camp today. For those who appreciate having an unlimited everything plan, but don't want to be stuck with videos coming to them at 480p (DVD quality), Sprint is introducing Unlimited Freedom Premium which includes unlimited HD video streaming at up to 1080p. It also includes HD music streamed as fast as 1.5Mbps, and gaming at speeds up to 8Mbps. This service is priced at $80 for one line, or $140 for two.

Just last week, Sprint launched its Unlimited Freedom plan which as we said, includes unlimited everything. Unlimited video streams at up to 480p, unlimited music streams as fast as 500Kbps and gaming is capped at 2Mbps. A single line is $60 with a second line running at $40.

Here is where Sprint redeems itself beautifully. Sign up for the Unlimited Freedom plan through October, and you'll be upgraded to Unlimited Freedom Premium for free. Now that is what Sprint should be focusing on. Keep your eyes on what you are offering your customers and don't worry about Verizon.

source: Sprint

FEATURED VIDEO

20 Comments

1. Fona13A unregistered

Sprint is happy to be useless, because they can't be taken out of the picture at all.

2. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

Sounds like you are on hater-ade there Alan. What you don't get is that sprint has spent lots of time and effort building their network from the ground up. They took a lot of heat and lost lots of customers because of it. I don't hear you, or any one that has been bashing Sprint commend them on revamping their Network...no you just bash them more and talk about babies being born...really. I could go on but whats the point.... Pay who you like and if it suits you pay more and get nickel, and dimed! Useless to you maybe Fona13a...just plain old ignorant rhetoric here I see.

3. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

Cudos to Sprint for fighting back to recognition well deserved even if it does not come from foolish haters in this thread....come on Daokie let's here how you will never go back but you ride on the back of a Sprint MVNo for free.

4. Fona13A unregistered

Nope. Over here Sprint is useless indoors and out. Your experience doesn't speak for the majority, you must live in one out of the five states that get any good coverage with Sprint. Five may be generous... more like two.

6. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

If that were the cased JD powers wouldn't put their status to where it is. Sprint's biggest issues that most people had was Speed not coverage, and ask around Verizon may cover lots of areas but they drop calls and don't have coverage in areas that Sprint does at times for sure. My girl has Verizon, I have Sprint her son has Tmobile. Verizon drops in the Poconos in areas where Sprint does not...TMobile is what I would call useless since they only work in bit city areas. This article should read Sprint is happy to fight it's way back to a network that is getting accolades from the rating companies lately. IF you get service and would like to pay half try them out. I have personally driven from Massachusetts to Ocala Florida on I95 talking on Bluetooth with out dropping a call all the way using Sprint. I went to a business meeting with my company in Massachusetts and I was one of the few that had service while all Verizon customers did not... Pay and use whom ever suits you and stop the ignorant hate about the old Sprint. Here in NY in places I travel like Ancramdale there is no coverage by any carrier....wake up!

8. Fona13A unregistered

Then why do you bother calling others out for their experiences? You seem to have an axe to grind. Sprint is hardly fighting back where I am, and they are just as bad as T-Mobile, which is in the same spot as Verizon. Weak, weak weak. AT&T has my state by the throat, indoor performance? Sucks ass. Outdoor? Meh.

12. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

Who did I call out for their experience...really....certainly not you. If Sprint does not work for you fine so be it, but to bash them for not having service for you is your subjective opinionated rhetoric. You didn't hear me say that because you didn't get service in "your" area with sprint that you are wrong or anything. I am saying that bashing them for it , and saying they have coverage no where but 2 states or in my is ignorant and not true. You go on to say that the majority of people think that, and my experience does not speak for them, but you are not the majority and yours does not speak for the majority either. Go over to S4GRu and talk this sh!!!!!T, and then you will get educated about things you have no clue about period.

5. Alan01

Posts: 638; Member since: Mar 21, 2012

I wouldn't say that at all. Check out the end of the story where I praise Sprint for its deal ont he Unlimited Freedom Premium. I have no ax to grind. Regards, Alan

7. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

You appear to grinding an ax when you say that Sprint doesn't get that fact that if you are having a child people want a reliable service....really Alan...your bias in the past and now against Sprint shows in that statement in "my" opinion sounds like subjective opinionated journalism even if you made a weak attempt to praise them. No disrespect intended either sir!

9. Fona13A unregistered

Why don't you go back to your kiosk at the mall, ffs.

10. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

Why don't you go climb back under that rock that you have been living under......juvenile . Grow up...wannabe keyboard gangster. Trying to insult me because your huge bruised ego and mini sized brain can't find something intelligent to say.

11. Fona13A unregistered

Nope, I still haven't defended any of these networks. See unlike you I don't shill, that's what makes you more autistic than the average Samsung/Apple/Microsoft fanboy.

13. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

Unlike me you just keep spewing ignorance and insulting me as a fanboy defensive way of trying to show how intelligent you are when in fact you are very ignorant, and foolish. I am guessing when you climbed back under that rock to live your miserable life; it fell and hit you in the head, and killed what was left of any intelligence that that pea you call a brain had left. I am done with you...anyone that tries to reason with a fool knowing that he is trying to reason with a fool is there by foolish himself..... Go home "lil Bwoy", and grow up!

18. Omarc07

Posts: 574; Member since: Nov 12, 2012

thats good sprint works for you here in california it sucks san diego, san fransisco , san jose u name it it sucks , same in arizona ,phoenix,tucson and in vegas it also sucks , heck even tmobile works better in all those places, but if u want the best coverage here in those places at&t is the way to go . works better than verizon.

20. freakinsweetdude

Posts: 9; Member since: Sep 01, 2011

C'mon man you totally just lied, California has pretty solid coverage with Sprint. Sure it has spots but so does every network. I live in the San Jose and travel constantly throughout the Bay for my business and it has not failed me yet. Sprint recently won the best network award in Vegas too so I don't know what you're talking about there. The only places I can't attest to are in Arizona.

14. Quicksword_Phantom

Posts: 180; Member since: Jun 15, 2015

My God, Sprint fanboys are the worst. Defending the sh*ttiest network, there's no reasoning with their 2 brain cells.

15. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

2 Brain Cells vs you having none....ignorant comment at best happy to join the idiot party....sad! Now you two can thumb each other up so you can feel good about yourselves.

16. Fire5

Posts: 315; Member since: Feb 13, 2015

Alan You're right sprint sucks, the worst is that they are proud to be a s**t. How the hell they let Tmobile happen to be the worst to be among the best. very close to ATT, Sprint customer only has a 5 star service, nothing else works. It is an LTE network with 3G speed

17. snowgator

Posts: 3621; Member since: Jan 19, 2011

According to the RootMetrics, Sprint is indeed still better then T-Mobile: http://www.rootmetrics.com/en-US/content/mobile-network-performance-in-the-us-a-special-report Actually, I do not understand this debate. Verizon sells itself on it's network- not device selection or price, but that coast to coast network. Verizon customers are onboard. AT&T sells itself on being competitive across the board- phone selections (not to mention any unlocked GSM device), excellent network (behind Big Red, dusting Sprint and T-Mobile), and universal options like TV and entertainment. Again, not value, just reliable and adaptable. T-Mobile has made it's profits over the last 2 years as the carrier that is the best value. It has worked for these three. Sprint may have improved and it may have decent value, but it has lost mind share in the consumers thought process. I really do not know one reason to switch to them,. I live in a rural area, and only AT&T and Verizon are dependable options.

19. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

Well said..... however, I get service in 99 Percent of the places I go and in NYC I get 35 MBs download speeds in da Bronx

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.