Smaller screened tablets losing business to larger screened smartphones

Smaller screened tablets losing business to larger screened smartphones
A report issued today by NPD Display Search, reveals that larger screened tablets are taking market share away from their smaller screened brothers. Falling demand for 7 inch slabs in emerging markets, and in China, have led manufacturers to reduce their production plans for this year. That includes delays on the introduction of new models.

Shipments of Tablets with display sizes ranging from 7 inches to 7.9 inches, are being affected by the pick-up in demand for smartphones with screens measuring 5.5 inches and higher. Last year, the smaller screened tablets peaked with 58% of the overall tablet market. That figure will continue to decline, estimates NPD Display Search, until 2018. That is when shipments of 8 inch to 10.9 inch tablets will surpass shipments of 7 inch to 7.9 inch slates.

NPD Display Search VP Hisakazu Torii says that unless tablet manufacturers can come up with new uses for the product, the consumer replacement cycle will continue to lengthen beyond the current one to two years that tablet makers have been seeing. NPD Display Search sees the 14% year-over-year growth in tablet shipments dropping down to single-digit growth by 2017. By 2018, tablets with 11 inch screens and higher, will make up more than 10% of the tablet market.

source: NPDDisplaySearch via AndriodCentral




Posts: 399; Member since: Nov 09, 2013

The new nexus 7 is late. Maybe that's why

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

Nah. Phablets are killing that market. No sense in having a 5.5/5.7 inch phone and a 7 inch tablet, especially with android as both tablet and phone run the same apps.

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Which is the reason why the OG Note did so well. Nice to get validation of that circumstance only what, almost 3 years after the fact?

6. oboboy14

Posts: 51; Member since: Mar 27, 2014

Seriously. I was mocked intensely for it. Now its getting closer to normal for many android and windows phone phones. iOS screen size is getting larger as well.

10. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"iOS screen size is getting larger as well." If the iP6XL ships with the rumored 5.5 inch screen, that places Apple's phablet right in the middle of phablet territory of about 2 years ago. Better late than never for Apple fans who have been envious of the Android phablet community.

4. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Smaller screened tablets losing business to larger screened smartphones" That makes sense.

5. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

I hate these phablets.They look ridiculous & make no sense. Seriously,4' is just perfect, ok 4.3' for those bragging about having gorilla hands. But these 5 to 5.5'? Dafuq

7. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Ehh... If you are tall and have big hands, those bigger phones are nice. My Z2 has 5.2" screen and I'm 5'9", I have to say it might be a bit big. However, I love the size when I reading through websites.

11. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"I love the size when I reading through websites." +1. 6 inches at HD resolution would be ideal for website reading. 5.7 inches with QHD would probably work as well. Which is why I am hoping the Note 4 is spec'd as the rumor mill is claiming it will be. Perfect all-around phone for me.

15. Shatter

Posts: 2036; Member since: May 29, 2013

My note 3 is already excellent from reading websites, I can't imagine a 1440p screen making it much better.

8. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

you maybe in the minority

9. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I'm up there with you sir. Anything above 4" for me is a tad too much. I know a lot of people don't share the same preference but I'm content with a compact phone. I'm a relatively tall person if it matters and I'm actually considering not upgrading to the next iphone because of this. I can still do a lot of things with the 5S so I can easily sit this one out.

12. tettech

Posts: 69; Member since: Dec 18, 2013

So far my iPhone 5S is compact enough to carry in my pocket, the only down side is the screen size when it comes to web browsing and reading emails. Although, I'm not using my phone to read a novel, so I can't complain. A 4.7-inch iPhone is still ok. But beyond that, I might as well get an iPad Air while I'm at it.

13. taz89

Posts: 2014; Member since: May 03, 2011

Well makes sense especially if those tablets are 7". I mean if you got a "phablet" devices which are 5.5"-6" then is there really a point getting a tablet thats 7". I personally think 8" is the right spot for a mini tab.

14. billgates

Posts: 555; Member since: May 29, 2014

I personally will not be going less than 5 inches but feel 6 is too big

16. Mrmark

Posts: 388; Member since: Jan 26, 2013

The new amazon app doesn't work for the HTC one Max

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.