Select AT&T subscribers are about to get free roaming in Mexico and Canada
Furthermore, if you’re on the new unlimited data plan that the carrier only offers to its DirecTV and U-Verse customers, AT&T will offer free voice, text, and data roaming in both Canada and Mexico.
David Christopher, AT&T’s chief marketing officer highlighted that this roaming upgrade bonus affects a significant part of telecom subscribers in the US:
Last year, AT&T launched a free extension to the Mobile Share Value plan that included free voice and texts in Mexico, but just 1GB of free data roaming. Under the old extension, any additional GB past the quota was billed at $20.
To prevent abuse, the carrier notes that it may restrain the feature if roaming usage will extend to more than a half of the total usage for two consecutive months.
While the free upgrade is most welcome, it’s worth pointing out that AT&T’s revamped roaming structure fails to match T-Mobile’s Mobile Without Borders campaign, one that brings free voice, messaging, and LTE data roaming to nearly all of the Magenta carrier’s postpaid subscribers.