Samsung launches bada 2.0 SDK

posted by Victor H. / Aug 25, 2011, 8:13 AM

Korean phone maker Samsung launched bada 2.0 software development kit today to help developers make use of the new features of the platform including multi-tasking, NFC and voice recognition. Samsung’s bada OS might not be popular stateside, but it managed to climb in popularity to become the world’s fifth biggest smartphone platform with just above 2 million phone sold, outpacing Microsoft’s Windows platforms which only managed to sell 1.72 million.

Samsung confirmed that the new version of bada will come on three new handsets including both a high-end and lesser specced models.

Just a couple of days ago, the Koreans teased us with an upcoming September 1st announcement depicting an ocean, which hints at bada as in Korean the word translates as ocean. The platform is most popular in Europe, China and Southeast Asia, where there are seven devices running the platform.

The future for bada however remains uncertain as the Korean government recently announced plans for a new mobile OS, jointly developed by Samsung and LG, and aimed to compete with Android and iOS. The platform wants to woo Symbian developers and Samsung has posted a practical guide for experienced Nokia programmers, but will this be enough for bada to survive and grow in today's competitive environment? Stay tuned as Samsung should answer that question with its September 1st announcement very soon.

source: bada developers

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52 Comments

1. remixfa

Posts: 14605; Member since: Dec 19, 2008

somewhere in the world, there is a man named peter.. he's from sweeden.. he just had to change his shorts.. lol.

posted on Aug 25, 2011, 8:14 AM 11

2. dandirk

Posts: 187; Member since: Aug 04, 2011

lol you beat me to it!

posted on Aug 25, 2011, 8:18 AM 4

22. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Damn remixfa, you just ruined Peter's day. lol I am psyched for Peter! I know Peter is going to throw a bash to celebrate Bada. You definitely stole his thunder! Peter if I was in Sweden I would go to your bash. Make sure you invite those beautiful Swedish girls. I would be very grateful. lol :-)

posted on Aug 25, 2011, 12:09 PM 3

26. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Nah, no one has ruined my day, i'm happy about this news : )

posted on Aug 25, 2011, 2:31 PM 3

29. remixfa

Posts: 14605; Member since: Dec 19, 2008

how did i ruin his day? i said he had to change his shorts.. from his excitement!! lol

posted on Aug 25, 2011, 2:56 PM 1

45. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

LMAO!

posted on Aug 26, 2011, 7:17 AM 1

3. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Someone managed to comment here before me... : P This is great new ! I already have the bada 1.2 SDK, maybe going to download this one. However "The future for bada however remains uncertain" is completely wrong ! Samsung would not ditch bada after having invested so much money into bada, must likely the korean OS will be bada with improvements.

posted on Aug 25, 2011, 8:24 AM 4

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

samsungs commitment to bada is like 1/10th its commitment to android. The commitment lies where the money is in business, regardless of if its developed internally or not.

posted on Aug 25, 2011, 8:25 AM 0

5. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

You are completely right that Samsungs commitment lies where the money is. And that is exactly my point. In the long term, the money for Samsung is with bada, not Android. In the short term however, Samsung at the moment gets more money from Android. Of course Samsung won't ditch Android overnight, but they will slowly reduce the amount of Android phones released, and slowly increase the amount of bada phones released. And in 2013-2014 Samsung's smarpthone range will almost only have bada.

posted on Aug 25, 2011, 8:33 AM 3

7. GJanee

Posts: 214; Member since: Jun 29, 2011

staying long term with bada equals the situation of nokia staying with symbian: the company dies. android rules 60% of the market. as long as bada won't reach at least 15-20%, the os won't be prioritized in any means. but still: bada can surivive as a feature phone os. they invest little money in it, and it can sell well in developing countries and in asia.

posted on Aug 25, 2011, 8:47 AM 3

15. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

In fact, Symbian has been the key to success for Nokia, it is only Mr. Elop (or perhaps Eflop) that has been trying to convince people that Symbian is the reason where Nokia is today. In fact, the Nokia N8 alone sold over 3 Million units before Mr. Elop announced Symbian dead, and Nokia's market share was rising before Elop announced WP7, that's when Nokias market share fell about 50 % in 4 months. And before Elop announced WP7, Symbian still had more market share than Android and had the number 1 spot. One very important thing in the mobile business is to have your own software, which samsung has realised and therefore developing bada. Nokia had the number 1 spot for a long time with their own software, before Elop announced WP7. Apple now sells the most phone with their own OS. Blackberry also sells alot of phones with their own OS. And last, bada will not be a feature phone OS. Probably Samsung will come with low end phones with bada, but they also will come with high end phones like the upcoming Wave 3. You just wait and see, in a few years bada will be the best selling phones for Samsung.

posted on Aug 25, 2011, 10:02 AM 1

11. remixfa

Posts: 14605; Member since: Dec 19, 2008

you think that in a little over a year samsung is going to give 50% priority to bada when android is growing at nearly 10% marketshare+ a year? come on peter.. thats rediculous. When bada reaches 5% world wide share.. much less 2%, then we can talk.. lol I know u love bada but what u want is impossible.

posted on Aug 25, 2011, 9:17 AM 2

14. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Samsung has to leave Android, when in a few years Google are starting to make their own motogoogle phone samsung will be out of business with Android, because everyone will buy the motogoogle phone as the motogoogle phone will get advantages from google. I know that Google says this isn't going to happen, but seriously does anybody believe that ? Obviously Korea, Samsung and Nokia does not believe it. It definitely is possible for bada to reach a large marketshare, have you seen the video of all the improvements with bada 2.0 ? And with the upcoming Wave 3, bada's marketshare will increase alot. It really is not very hard from a business point of wiew to see that Samsung need to exchange Android with bada.

posted on Aug 25, 2011, 9:56 AM 1

19. remixfa

Posts: 14605; Member since: Dec 19, 2008

peter.. what is the advantage of a moto-google exclusive partnership? none. you have bought into a bad rumor of exclusivity. Google is an ad and search company. they make their money by throwing android on everything and anything and using those devices to sell ads to people. google and apple play a very different game, which is why android has a huge marketshare and apple makes tons of money. google wants marketshare, apple wants money. In the end, google will use that marketshare to get even more money. there is no benefit to a moto-google exclusive relationship.. none. so it will never happen. samsung isnt dropping android any time soon and android isnt going to be come moto-exclusive.. EVER.

posted on Aug 25, 2011, 11:36 AM 1

52. daveywavey unregistered

Even if it is not google's intention to create android exclusivity with motogoogle - consumers, being the fickle creatures we often are, may assume that because the company made both the OS AND the hardware, it will function better than a phone who's hardware was made by a company other than the designer of OS. I'm not saying this is logical, or even makes sense; ask any marketing expert, however, and they are certain to tell you that consumers rarely exhibit those traits.

posted on Aug 26, 2011, 3:08 PM 0

20. snowgator

Posts: 3617; Member since: Jan 19, 2011

Samsung will not be out of business with Android Pete. Google makes a billion to a billion and a half dollars a year off of Android. They are not stupid enough to lose that due to buying Motorola. Samsung is the worlds leader in Android sales. That market enables them to play with bada. They do not have to worry about it being a huge money maker. Those two have a great business relationship. Bada will not challenge that any time soon. Besides, the truth is there is NO WAY a company will be able to maintain both software and hardare as a world leader. Nokia couldn't do it and they were the largest manufacturer in the world. It is what is killing RIN- the cost of doing both. HP had billions saved for WeBOS and decades as a top hardware company, and they floped. Even Apple is having problems with timely updates and getting the new iPhone to market. It is tough to be a worlds leared doing both. Samsung can turn out great Bada OS devices in a few good markets and concentrate on Android OS hardware to keep their profits high and investments low. Win-win.

posted on Aug 25, 2011, 11:47 AM 0

24. Lucas777

Posts: 2137; Member since: Jan 06, 2011

peter I agree with you... and people say iPhone fans are sheep? come one you really expect google to not help motorola at all and not use their own manufacturer? Samsung, nokia, lg, the korean government all see it... and for whoever says having your own os is bad-- look at apple... samsung is now placing its eggs in a few baskets rather than having them all under googles (negligent) care...

posted on Aug 25, 2011, 1:59 PM 2

25. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Glad somenone see things as they are, as it is obvious Google will make their own hardware ; ) And Samsung being smart, does not place it eggs in a single basket and that is probably the reason they started developing bada. Of course there is sheepdroids, and isheep as well. Just because you have an iphone does not make you a isheep, neither having and android makes you an sheepdroid. However if someone goes to far and does not see the truth as it is, only then are they a sheep.

posted on Aug 25, 2011, 2:28 PM 1

28. gallitoking

Posts: 4721; Member since: May 17, 2011

peter I also stated that samsung will leave Android....if they want to rule the whole wide world . having their own OS will help...at least as back up... u never know what Google may do next...

posted on Aug 25, 2011, 2:55 PM 0

30. remixfa

Posts: 14605; Member since: Dec 19, 2008

unless you have actual proof, then its just your imagination.. and considering you wish bada to rule the world... what you think is only good for bada regardless if its likely or good for samsung.

posted on Aug 25, 2011, 2:58 PM 1

31. remixfa

Posts: 14605; Member since: Dec 19, 2008

we say what we say because of google's track record. their track record says that they will not make moto an exclusive android maker and try to go the way of apple. only people that dont understand google think that they will do such things. they would have to have a 100% turn around in company philosophy to do what u think they will do. if it wasnt for androids success then bada would be nonexistant.. its those new huge profits that allow them to tinker with the side OS. They arent going to kill the cash cow to push an unproven OS regardless of how good it may or may not be. Thats just business 101. If there ever comes a time that bada takes a 5%-10% world wide marketshare then I could see them getting serious about Bada and weening off Android. Until that day happens.. not a chance.

posted on Aug 25, 2011, 3:02 PM 0

32. gallitoking

Posts: 4721; Member since: May 17, 2011

look Samsung copies apple.. and they already develop their own OS.. if you want proof.... U cant handle the proof..lol.. sorry.. but it will happen.. they are trying bada.. and if it works. bingo.. kick android to the curve.... I dont wish bada to rule the world.. havent you been following..hmmm Samsung stated that they want to rule the whole wide world... do some reading please... Android is good because it has HTC, Samsung . LG and Moto, , take out the head.. and the rest will follow... if Samsung leaves..whoop... the rest will fall....

posted on Aug 25, 2011, 3:07 PM 0

34. remixfa

Posts: 14605; Member since: Dec 19, 2008

do you ever remember a company mission statement that started with "we definately do not want to be number 1 or very profitable"??? seriously..lol. btw, its your turn gallito :)

posted on Aug 25, 2011, 4:13 PM 0

35. gallitoking

Posts: 4721; Member since: May 17, 2011

well Sammy will never achiveve those goals with android as they wlil share honors with HTC, LG and Moto, they will one day leave Android and begin their quest on their own... Nokia did it. Black berry did it... Apple did it... all with their own OS . just give Sammy some time to develop Bada and stand back....

posted on Aug 25, 2011, 4:50 PM 0

36. remixfa

Posts: 14605; Member since: Dec 19, 2008

sammy has already almost achieved those goals, gallito. they have already overtaken everyone but Apple. They didnt expect to beat nokia for 2-3 years until nokia all but imploded. so yea, they are extremely close to beating apple as the #1 phone supplier in the world... using android. what was this years growth so far? 550% growth for samsung using android and 120% for apple? At that rate it wont be but another year or 2 for the goal to be met.

posted on Aug 25, 2011, 5:24 PM 0

37. gallitoking

Posts: 4721; Member since: May 17, 2011

dude 120% with a year old phone?. really... once the dig daddy iphone 5 comes out.. that will change.. so tell me somthing.. if the marriage between Android and Samsung is all well. why will samsung develop Bada... huh.. just for the fun of it.. really?... invest millions on a OS that wouldnt never have Samsung backing them up... bada is their plan B that could turn into plan A .. I google shows the inconsistency is showing...

posted on Aug 25, 2011, 5:49 PM 0

38. gallitoking

Posts: 4721; Member since: May 17, 2011

let me put it in simple terms... a Samsung phone will never beat the iphone in sales. with Android, and they know it....

posted on Aug 25, 2011, 5:50 PM 0

47. remixfa

Posts: 14605; Member since: Dec 19, 2008

500%+ without ANY major phones being launched in america since the galaxyS, so yea whats your point? lol

posted on Aug 26, 2011, 10:31 AM 2

49. gallitoking

Posts: 4721; Member since: May 17, 2011

really.. do you want me to list all the samsung phones that have launch this year not to mention galaxy tabs in all sizes... right?... denial is easier that confronting the truth...