Samsung ditches the Tizen-powered "Z" phone, shifts Tizen strategy to low-end handsets

Samsung ditches the Tizen-powered
In the end of July, we learned that Samsung postponed the planned launch of its Tizen-powered Samsung Z smartphone, citing the need to "further enhance the Tizen ecosystem". It was a big deal for the not-very-vocal, but quite existent Tizen community, as the collective behind the Samsung and Intel-created platform had been waiting for a flagship device for as long as the OS has been in development. Now, Tizen Experts reports that Samsung actually had another grand change of plans for the troubled smartphone. 

According to the website, the company has scrapped the Samsung Z phone altogether. Instead, it will concentrate on lower end models, such as the dual-SIM Samsung SM2130H, which is another Tizen-powered smartphone. Reportedly, the shift in strategy was made so the company can compete better in the mid to low-end market range, where its positions aren't as strong as in the upper segments. Samsung is forced to compete with low-cost vendors Xiaomi and Micromax, famous with their firm grip on the China and India markets, respectively.

Shifting Tizen to low-end devices could negatively affect the development of its ecosystem, as app developers are aware that budget-minded customers tend to spend much less on applications than premium smartphone owners. Obviously, there won't be much revenue generation going on if Tizen goes down this path, but this is merely an assumption at this point.

Samsung will be holding Tizen developer events in October (Shanghai) and November (San Francisco), which means we'll hear more about the platform's state in the last quarter of 2014. Hopefully, the events won't be dedicated chiefly to smart televisions and wearable gadgets, which are the only Tizen implementations available on the market so far.

source: Tizen Experts via SamMobile



1. aayupanday

Posts: 582; Member since: Jun 28, 2012

Everyone knew that Tizen was DoA. Had a feeling that they'd push it to the Lower End Phones.

4. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

why they have created tizen when they are so afraid to test it on a real device... they should launch few high end devices to check the response of public

9. rf1975

Posts: 264; Member since: Aug 01, 2011

May be got a evil warning from do no evil company :-(

2. Bozzor

Posts: 248; Member since: May 02, 2012

Xiaomi may soon be eating into Samsungs - and everyone elses - upper end margins with the Mi4.

5. ajac09

Posts: 1482; Member since: Sep 30, 2009

Till they do the switch part of this bait.

10. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Until they realize that they are also losing money. Basic idea of business, earn money. You really don't make investors happy when you sell like Xiaomi. Making sales with very minimal profit isn't something good for investors. Good in short run, bad in long run.

3. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012


8. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

There are different levels of fail in my opinion. The HTC facebook phone was a fail. The Amazon phone was a fail the moment they announced it. The microsoft kin phone was the biggest fail in history. Here Samsung reevaluated their plans which was a smart move in my book. Not a crime for a company to change their minds. They obviously see that Android can't be dethroned by a new OS.

6. pavsidhu

Posts: 214; Member since: May 20, 2014

This is quite funny, I've never liked tizen anyway...

7. j2001m

Posts: 3061; Member since: Apr 28, 2014

Good move by Samsung as in China Google apps are not included on the phones so they can easy make there own app shop with apps and so on

11. Andrewtst

Posts: 697; Member since: Jan 25, 2009

Low end in Tizen? Fail + Fail = Fail

12. sukampret

Posts: 36; Member since: Aug 06, 2014

Samsung is nothing without android

13. javy108

Posts: 1004; Member since: Jul 27, 2014


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