Samsung creates special team to design displays for Apple devices

Samsung creates special team to design displays for Apple devices
According to a new report from Bloomberg, Samsung has created a team of 200 employees that will exclusively deal with Apple's display needs. The new Samsung team, allegedly formed on April 1st, is said to be prohibited from discussing Apple business details with any external sources, including Samsung's other teams.

Although Samsung and Apple are direct competitors in multiple markets (smartphones, tablets, and now even smartwatches), and the companies have been engaged in a fierce legal battle over the past couple of years, the two tech giants have a long history of collaboration. Samsung started manufacturing various components, mainly display panels, chipsets, and flash memory modules for Apple's iPhone and iPad line-ups starting with the iPhone 4 back in 2010. The new Samsung team is interpreted by Bloomberg analysts as a sign that the relationship between Apple and Samsung has improved, especially after the two companies dropped their court battles outside of the US.

Bloomberg sources claim that Apple is now Samsung's biggest external customer for Samsung-made hardware components. Previous rumors suggested that Samsung will be one of the two companies that will manufacture Apple's upcoming A9 chip, expected to be launched with this year's iPhone models. The other chip manufacturer is said to be TSMC, the company that manufactures all of the Apple A8 chips that go into the iPhone 6 and the iPhone 6 Plus.

source: Bloomberg

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61 Comments

1. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Yesss...this will always ensure Apple devices will always get weaker screens (not like Apple's complaining, they're not even trying to push for 1080p screens).

13. rubyonrails3

Posts: 375; Member since: Oct 01, 2014

iPhone 6/6plus have great display, probably the best LCD in smartphones

15. sgodsell

Posts: 7456; Member since: Mar 16, 2013

Right after the first retina screens for the iPhones. Shortly after Androids and other smart phones have always surpassed iPhone displays in not only resolution, but quality as well. This is 100% a fact. Even Apples new Apple watch is using LG's new OLED displays. That even LG is using in their smart watches. When all this time Apple has been pushing the crap that IPS display are better. Which most tech people already knew for years that OLED display are superior, even when it comes to energy consumption. Why do you think all of Samsung's flagship devices are using AMOLED displays instead of IPS displays. Just like all of Samsung's smart watches are using AMOLED displays.

20. bucky

Posts: 3791; Member since: Sep 30, 2009

Resolution, yes. Actually accuracy and calibration, no. The 4k and wqhd resolutions are for sales and marketing.

22. sgodsell

Posts: 7456; Member since: Mar 16, 2013

When was the last year you ever looked at any OLED displays? You do realize most OLED smart phones and tablets give you options to change the display settings and color accuracy. Something that is not offered on iPhones. So if IPS is the better tech, then wouldn't you think that Apple would have included that in their latest Apple watch? Instead Apple went with LG's POLED displays. Bucky learn about tech first. Then get back to me. You clearly don't know what you are talking about.

21. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Dude don't waste your time defending reality with logic. Apple fans only listen to bullet points straight from the cult leadership or marketing...lots and lots of marketing.

23. sgodsell

Posts: 7456; Member since: Mar 16, 2013

You are right. A blind farm animal that still enjoys the cattle prod. Apple could make more money if they charged only $10 for each cattle branding with their logo on the brand. They would still come in droves.

24. bucky

Posts: 3791; Member since: Sep 30, 2009

say what you will. I have a work GS5 Active and while the screen is nice, it does not offer the same color reproduction. My photos on the iphone look percect while the GS5 (under any settings) cannot match the same skin colors.

58. WGACA

Posts: 132; Member since: May 08, 2015

Bulls**t. S5 is not the S6 for one and two, I'll let Displaymate tell which screen is better. And they always come up with Samsung on top. At least since Note 4.

30. Wiencon

Posts: 2278; Member since: Aug 06, 2014

iPhones were always my pick when it comes to LCD, but after S5 I would sell my kidney for 6S with Samsung's AMOLED. Really, they should be only type of displays on market. 6S with 2GB Ram (yeah, hooray 2015...) and AMOLED - ultimate smartphone in my opinion :D Or Z3 Compact with AMOLED and iOS, but it's more than impossible.

56. SAMSUNG1

Posts: 8; Member since: Apr 24, 2015

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57. WGACA

Posts: 132; Member since: May 08, 2015

Uhm, nope. The best LCD in a smartphone is the G4. LCD nonetheless still < Samsung Amoled

55. SAMSUNG1

Posts: 8; Member since: Apr 24, 2015

U R RIGHT

2. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

There is a reason Apple has been slowly and steady shifting its production from Samsung, I am pretty sure in 5 years maximum all of its components will be made by other companies. For now they have to use samsung as its other suppliers cant keep up producing so much when the demand is going up each year. Let's see how samsung deals the huge loss that it will have when Apple completely leaves them as its components producers. And I don't mean it in an evil way but I am just wondering. Because Apple gives samsung too much profit from its needs and with that gone some day in the future..

3. catt4u

Posts: 145; Member since: Jul 09, 2011

Keep on dreaming.

4. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

Leaving Samsung? They did this years ago, but it looks to me like Apple are now crawling back because they know who makes the best components in the business.....

5. willard12 unregistered

200 dedicated employees is a really slow shift. If Apple could have dropped Samsung then it would have been done a long time ago. With 14nm, it's not likely to happen anytime in the near future.

6. Tarox

Posts: 114; Member since: Feb 17, 2015

You know that Apple is not using Samsung's components because they are the only one to supply them in that amount, but instead they are the only one to supply them at all. If they don't want to f**k up completely against S6 and S6 edge they have to buy better hardware as well. And when i comes to processor manufacturing technology, display and flash memory there is currently nobody that is compatible with samsung in this field.

16. sgodsell

Posts: 7456; Member since: Mar 16, 2013

Hey you forgot Samsung's latest DDR4 ram in there as well. Which happens to be the fastest ram in any mobile device to date.

18. AppleCultist

Posts: 335; Member since: Feb 18, 2015

With different suppliers comes different technology and thus different quality. Unless other suppliers can match Samsung's technology, Apple will be stuck with Samsung for a VERY long time. Remember, engineering has never really been Apple's strongest suit. Apple only pays for the components. The suppliers have to engineer them. Just because there are multiple suppliers for a component doesn't mean they're all the same exact technology.

7. dvassafor

Posts: 31; Member since: Nov 13, 2014

What a custard fest

8. twens

Posts: 1180; Member since: Feb 25, 2012

Designed by Apple in California with samsung parts. Lol

9. twens

Posts: 1180; Member since: Feb 25, 2012

Before I forget, s6/edge sold out in my country. A first for samsung.

10. pendragon0202

Posts: 164; Member since: Feb 23, 2015

Yes, I heard that they are all sold out in the UAE also. The edge model being sold out within a day I think.

11. OkForAll777

Posts: 5; Member since: Apr 04, 2015

Not really? Here in Riyadh not even much popular the S6/Edge at the moment.

12. drunkenjay

Posts: 1697; Member since: Feb 11, 2013

good to see samsung and apple working together.

14. Peeyushmalik96

Posts: 75; Member since: Jun 08, 2013

No technically Its just samsung working and apple paying.

17. Commentator

Posts: 3723; Member since: Aug 16, 2011

A regular economics professor we have here...

19. AppleCultist

Posts: 335; Member since: Feb 18, 2015

It's true. Apple sucks at engineering and relies on suppliers like Samsung to do the engineering for them.

25. bucky

Posts: 3791; Member since: Sep 30, 2009

Or maybe apple is a software company and Samsung makes excellent hardware but terrible software.

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