Samsung and Apple both shipped fewer smartphones year-over-year during the third quarter

IDC just reported its third quarter market share numbers for the smartphone industry. Overall shipments rose a very small 1% from the 359.3 million handsets shipped in the 2015 third quarter, to this year's figure of 362.9 million units shipped. Despite delivering 13.5% fewer handsets in the quarter, Samsung remained the world's largest manufacturer with 72.5 million units in transit from July through September. Samsung now controls 20% of the market, down from the 23.3% share it owned during last year's third quarter when it shipped 83.8 million phones.

Even though Apple's shipments of iPhone units were off 5.3% year-over-year, it still was able to cut into Samsung's lead from 35.8 million in Q3 2015, to 27 million in this year's third quarter. Apple owns 12.5% of the smartphone market, down from the 13.3% market share it had during the third quarter of last year. 45.5 million iPhone handsets were shipped by Apple from July through September this year, down from the 48 million units that were in transit the previous year.

Chinese manufacturers Huawei, Oppo and Vivo were third, fourth and fifth respectively. All three were able to report higher year-over-year handset shipments during the three-month period. Huawei delivered 33.6 million handsets, up from 27.3 million last year. The company now owns 9.3% of the global smartphone market.

Oppo had a huge 121.6% jump in smartphone shipments during the third quarter. Deliveries rose from 11.4 million units to 25.3 million and the company more than doubled its market share from 3.2% to 7%. Vivo also had a triple digit increase in market share from Q3 of 2015 to Q3 of 2016 (102%). Shipments more than doubled from the 10.5 million phones it shipped during Q3 2015, to the 21.2 million it delivered during this year's third quarter. Market share doubled during the same time, from 2.9% to 5.8%.

source: IDC via VentureBeat



1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I think the Note 7 impact on Samsung will be more visible only in the fourth quarter report.

8. sgodsell

Posts: 7605; Member since: Mar 16, 2013

Thank God there are other OEMs that have filled in the gaps. Which means overall Android grew in market size. While all other mobile platforms shrank in size. Android is still growing strong.

2. pongkie

Posts: 663; Member since: Aug 20, 2011

Samsung shipments should be doubled because they have to deliver then recall then deliver again then recall then deliver again

3. Bozzor

Posts: 248; Member since: May 02, 2012

The Chinese makers did very well, but damn, they can't be making that much on the bottom line at the prices they are selling it. I now wonder about this: many years ago things such as flat panel TVs, point and shoot digital cameras and even transport providers were differentiated well by brand. There was real prestige in owning one over the other. Now, I see increasing commoditization with phones: what one phone does, all do. Whilst brands still matter, in the Android space the premium people are willing to pay for one brand over another keeps getting smaller and smaller for more and more buyers. A very dangerous place to be for everyone, but especially the big name brands...

4. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Back then Apple Samsung duopoly peaked 50%+ Now only 30%+ they need to add oppo and vivo to fill in 50% portion

5. Papa_Ji

Posts: 908; Member since: Jun 27, 2016

BBK Electronics is now 2nd largest Smartphone manufacturer in the world kicking Apple to the third spot.

6. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right... but where is the big market of that vivo+oppo? china+india? since those two brands is still rare here... (even xiaomi, asus, and lenovo is more common than those two :-/)

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

Chinese OEMs on the rise!

9. jeroome86

Posts: 2314; Member since: Apr 12, 2012

A tech expert said this is false. Samsung shipped more. Which is it PA?

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