Are we color-blind to new phones? This is your favorite S10+ model, and Samsung is running out

Are we color-blind to new phones? This is your favorite S10+ model, and Samsung is running out
It may sound like a strange publicity stunt, but reports, first from the launch day in Korea and then for the international versions, tip that Samsung is in short supply of one particular Galaxy S10+ model. That's the 128GB one in Prism White, specifically, but also a few other models, and Samsung even issued a statement on its own turf explaining the situation:

The 128GB one in Prism White seems to be the most sought after model this year, and a quick look at Samsung's online store in the US seemingly confirms this. The 128GB version of the white non-ceramic S10+ is currently sold out there as an unlocked model, but also on Verizon and T-Mobile. Thankfully, the carrier stores still have the option, but not Samsung itself.

Our own preference poll on Friday, when the S10 family was released, confirmed that despite the rich number of color and body options that Samsung offers, people are after the Prism White models, and that's that, both for the S10+ and the S10, as you can see below. Overall, the white and black versions of all models command more than 60% preference in our survey, leaving scraps for the other hues. 

One may think that this is an aberration, but in most polls we've run on color preferences, be it for an iPhone or a flagship Android, there is a predictable color bias from users - black or white. This color-blindness borders on conformism given that most likely the phone will be slipped in a case which may or may not be transparent. 

It, however, also hints at worries about resale value, as, just like in those rankings for car paint job depreciation, those two colors have proven to keep their value best compared with flamingo pink, emerald green or other unorthodox phone hues. Sad, as we really dig that Prism Green you can't have in the US.

Which Galaxy S10e, S10 or S10+ color are you getting?

Galaxy S10e in Canary Yellow (n/a in the US)
Galaxy S10e in Prism Black
Galaxy S10e in Prism White
Galaxy S10e in Prism Blue
Galaxy S10e in Prism Green (n/a in the US)
Galaxy S10e in Flamingo Pink (n/a in the UK)
Galaxy S10 in Prism Black
Galaxy S10 in Prism White
Galaxy S10 in Prism Blue
Galaxy S10 in Prism Green (n/a in the US)
Galaxy S10 in Flamingo Pink (n/a in the UK)
Galaxy S10+ in Prism Black
Galaxy S10+ in Prism White
Galaxy S10+ in Prism Blue
Galaxy S10+ in Prism Green (n/a in the US)
Galaxy S10+ in Flamingo Pink (n/a in the UK)
Galaxy S10+ in Ceramic Black (only the 512GB and 1TB models)
Galaxy S10+ in Ceramic White (only the 512GB and 1TB models)

Related phones

Galaxy S10+
  • Display 6.4" 1440 x 3040 pixels
  • Camera 12 MP / 10 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 4100 mAh



1. ph00ny

Posts: 2055; Member since: May 26, 2011

still waiting on the pink S10+. It's showing 3/12~3/14 for estimated delivery so we shall see. I did get the Prism Black S10+ on time

2. drunkenjay

Posts: 1697; Member since: Feb 11, 2013

been a while since we have seen samsung selling out their phones compared to previous years. samsung really did excellent this year. keep it up samsung.

4. rouyal

Posts: 1583; Member since: Jan 05, 2018

With the sales slump of last year, Samsung might have been conservative with production, explaining the selling out.

7. darkkjedii

Posts: 31337; Member since: Feb 05, 2011

Or maybe it's just how damn good the S10 is...hater.

15. DarthJarJar

Posts: 63; Member since: Feb 01, 2018

No. It’s supply.

21. deleon629

Posts: 469; Member since: Oct 04, 2014

And why wouldn't they? Much like removing buttons, less durable materials, and with Android Pie weening consumers towards less customization options, it's safe to say they'd come to the conclusion that, "Well...It'd worked for Apple, so..."

24. sissy246

Posts: 7124; Member since: Mar 04, 2015

LMAO Keep trying to make excuses. Just face it , Samsung is kicking azz with these phones. Needing some of that butt hurt cream , lol

3. j_grouchy

Posts: 180; Member since: Nov 08, 2016

Well...because most people use a case anyway.

5. Xperia14

Posts: 1208; Member since: Sep 01, 2015

Am I the only one that really dislikes the prism white color? Looked really cheap to me.

8. darkkjedii

Posts: 31337; Member since: Feb 05, 2011

They all looks good, but the blue one kills it for me.

9. Xperia14

Posts: 1208; Member since: Sep 01, 2015

True. If l get the S10+, it will definitely be the blue one.

11. Mike88

Posts: 438; Member since: Mar 05, 2019

No gold???

25. sissy246

Posts: 7124; Member since: Mar 04, 2015

Oh man I got to play with a s10+ , OMG it is fantastic. But keep telling my self to just wait for the note 10, lol

12. Feanor

Posts: 1390; Member since: Jun 20, 2012

Apart from black, all other S10 colours look extremely cheap to me. Just like the "rainbow" or "dungbeetle" Huawei Mate 20.

26. Mike88

Posts: 438; Member since: Mar 05, 2019

You aren't aware of the ceremic white version, right?

14. ZEUS.the.thunder.god

Posts: 1138; Member since: Oct 05, 2011

Saw it in person and doesn't look good at all compared to Black models.

10. Feanor

Posts: 1390; Member since: Jun 20, 2012

I must say that all S10 colours apart from black seem to me extremely cheesy. I cannot even believe how Samsung made the decision to provide only with iridescent colours leaving only one option (black) for people that think that this iridescent effect looks cheap. Basically the article accuses us of colour conservatism but to me Samsung has already gone too far. I am very impressed with the S10 from a hardware point of view, but once more body colours and childish interface design makes it a no-go for me. I placed my Sony Xperia XZ3 next to a S10+ yesterday and despite the fact that the S10 was the thin, light, bezeless warrior, the interface and the iridescence made it look childish next to my XZ3.

13. OneLove123

Posts: 1198; Member since: Aug 28, 2018

I love my pink S10+.

16. Fialho

Posts: 22; Member since: Sep 03, 2015

I das looking for the s10+ in prism blue, but unfortunately that color is not available in Denmark. Or Portugal, or Spain, or Germany or most of European counties it seems. Go to settle for the prism black

20. alligator

Posts: 104; Member since: Jan 09, 2016

In our country, we have the blue version available in only one carrier and if you are not their customer you just miss this color option. All other stores and carrier offer only White, Green and Black (which is actually Grey). I personally prefer the White or Blue variant.

17. sleepypandaeyes

Posts: 377; Member since: Apr 12, 2015

Iridescent is the color of choice as of late driven by people's obsession with unicorns and anything magical. Personally I love the pearl white, I believe the HTC u11 was the last to do it??

18. Ichimoku

Posts: 173; Member since: Nov 18, 2018

And then the RED super limited version comes up. But with (n/a in the US) label or South Korea only. Sorry people

19. alligator

Posts: 104; Member since: Jan 09, 2016

If I'm correct, S6/Edge was the last White variant of Galaxy flagship so the people are waiting for a white version for a quite a while. I also think the white version this year is the best one, even if I generally prefer darker variants.

22. geordie8t1

Posts: 306; Member since: Nov 16, 2015

i ordered the prism green in the UK and its sat at home waiting for me :-) currently in south africa but looking forward to dropping my note 9 and swapping to this bad boy :-)

23. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

I always prefer black phones as I usually slap a case on it. But the Prism Green is tempting.

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