Samsung Belgium will donate a pear for every Apple tweet sent out today

Samsung Belgium will donate a pear for every Apple tweet sent out today
With only a couple of hours before Apple kicks-off its iPhone 6 and iWatch event, Twitter is - unsurprisingly - flooded with tweets about the Cupertino company… and the Belgian division of Samsung has found a way to turn all this into a mini campaign that’s both helpful and fun.

According to Samsung Belgium, the company will buy a pear for “every tweet about an apple”, then hand out the fruits, for free, tomorrow at the Brussels-North railway station. Samsung isn’t buying pears just because they’re not apples. There’s a more serious reason behind this: following recent bans on imports and exports to and from Russia, Belgian pear cultivators are reportedly in danger of loosing about 40% of their revenues. Thus, Samsung is helping local farmers by buying what will certainly turn out to be a very large number of pears.

If you want to spread the word about Samsung Belgium’s campaign, use the #aPearForAnApple hashtag in your tweets.

source: Samsung Belgium via MacRumors; more info on the Belgian pears matter



1. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Heheh...good stuff Samsung.


Posts: 456; Member since: Nov 19, 2011

hmm, not sure iGet the humor (seriously /fail)

15. CyberFalcon

Posts: 223; Member since: Apr 17, 2014

Good work samsung... Even MS should seriously think of something innovative like this instead of bashing other OEMs in the name of marketing...

27. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Guess you never heard of Mac vs PC commercials.

2. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012


3. Iodine

Posts: 1504; Member since: Jun 19, 2014

Ok... So they came out with this ?

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You should probably read the article before making a fool out of yourself.

14. Iodine

Posts: 1504; Member since: Jun 19, 2014

So they came with such campaign on the day that competition has their bombs already in air over their head and they will even write: "What's all that fuzz about Apple on Twitter today ?" Like they don't know what's happening. And "Funny" with zero sense. Otherwise, I don't think samsung users are happy that money they spent on their phone is now going to buy tens of millions of pears with only purpose of making some totally off the story fun out of their competition and then let them root in warehouses or give them away for free with every phone purchase.

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I think it's a good idea. Doesn't hurt Apple launch while helping out the farmers and their families. Samsung is cash rich and most important willing. Make me feel good that I am getting a note 4 and vr gear. Samsung marketing team is top rated.

18. TBomb

Posts: 1668; Member since: Dec 28, 2012

Samsung is saving the Pear farmers... theres more of a purpose than just making a funny story.

21. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You're the type of Apple fan that people tall about. Samsung does a good thing yet you twist it around to make it sound bad. Log off the internet now.

24. E.N.

Posts: 2610; Member since: Jan 25, 2009

Eh, well I guess empty good deeds are better than no good deed.

4. a_merryman

Posts: 749; Member since: Dec 14, 2011

Pretty smart little campaign, good on them. I guess it is time to dust off my twitter account.

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This is why you all should move Samsung.

7. WendyFromCircus

Posts: 40; Member since: Sep 02, 2014

Nope, this is why I should move Belgium for the free pears :) Belgium here I come :)

17. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Belgium doesn't need attention beggers.

26. RebelwithoutaClue unregistered

Wow... how do you move an entire country? lol

8. CyberFalcon

Posts: 223; Member since: Apr 17, 2014

move to samsung or move away from samsung?

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Love* Screw this iPad keyboard. I'm switching to my S5 for the rest of the day.

9. rawbow

Posts: 428; Member since: Mar 30, 2012

Since they loose count of their devices every now and then, that's a pretty innovative way to keep count of the rival company. Helps a cause too. Would've helped if they funded research for ebola. But some companies are so super obsessed with fruit...

10. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Haha.. #Trolled

11. Scott93274

Posts: 6040; Member since: Aug 06, 2013

It is so odd that they would have a promotion that would effectively increase awareness of their biggest competitor's product line. But I like the motivation behind the promotion though.

20. TBomb

Posts: 1668; Member since: Dec 28, 2012

i dont think that theyre worried about increasing awareness.... hell...ABC called the event "Hostoric". Dont ask me why.. because i don't see it. But it can possibly take away from Apple because every "apple related" tweet will in some form involve samsung. whether the tweet explicitly said samsung or pear or whatever.

23. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Yeah, the Historic comment had me raising an eyebrow as well. I suppose that it's a good publicity stunt, but outside Belgium, and nerd sites like this, not too many people will actually be aware of the promotion. I'm not complaining, I'm not saying it's stupid. I just find it ... "odd".

19. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

hope they don't go bankrupt :p JK.

22. Vexify

Posts: 570; Member since: Jun 16, 2014

Whats wrong? Not enough tweets during Samsungs announcement to contribute to a cause lol?

25. SanderBelaen

Posts: 12; Member since: May 06, 2014

hahah nice one samsung! :)

28. B-power

Posts: 258; Member since: Feb 22, 2014

You guys it is not dumb because Russia won't accept products from Europe so ortherwhise a lot of pears will be wasted.

29. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Cute. Good job Samsung. Meanwhile FruityCompany handing out their iToyFruit with randomly slapped prices and 64bit 84x A8 1GB RAM

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