Report: the average iPhone owner in the US spends about $35 per year in the App Store

Report: the average iPhone owner in the US spends about $35 per year in the App Store
According to a new report from app marketing firm Sensor Tower, the average iPhone owner in the US spends about $35 per year on apps and in-app purchases. 

If this report is to be believed, when iPhone users in the US purchase apps from Apple App Store, they do so primarily on games. The authors of the report estimate that more than 70 percent of the total revenue is generated by the gaming section. Relative to the $35 per year average, that's $25. 

Maintaining the $35 scale, music is the second most profitable category, with $3.40. $1.8 are spent on social networking apps, $1 goes to the entertainment category, and 40 cents go to 'lifestyle' apps. 18 other categories share the remaining $6.80. 



The authors of the report also estimate that games also ranked first in terms of apps installed per device. The average active iPhone in the US is estimated to store 10.5 games, 3.4 photo-video apps, 3.3 social networking apps, 2.7 entertainment apps, and 2.3 lifestyle apps. 



Although the report does offer a top-level perspective over the app buying habits of the average iPhone owner, we do have to note that these figures should only be regarded as averages based on estimates. 

Apple does not go into too much detail when reporting App Store figures, meaning that there's little official data to work with. Furthermore, some reports show that a small percentage of the iOS user base is responsible for a great part of the total App Store revenue, which means that average spending may not be too representative of the average iOS user in the US.

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7 Comments

1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Psh. I get all my APks from the cracked section.

4. ibend

Posts: 6747; Member since: Sep 30, 2014

complete with 9999999 virtual currency mod, unlocked all power-up and hidden content

12. monoke

Posts: 1197; Member since: Mar 14, 2015

Next report: the average Android owner spends about $35/yr less than iphone users.

3. ibend

Posts: 6747; Member since: Sep 30, 2014

thanks to all childern who love in-app purchase, lol.. $3.4/year for music subscription?

8. darkkjedii

Posts: 31614; Member since: Feb 05, 2011

I'm about to spend $30 on Straight Outta Compton, and The Force Awakens. That's iTunes though.

9. xondk

Posts: 1904; Member since: Mar 25, 2014

I must admit I thought it would be higher, especially per year, course depends on just how many users are counted in this.

11. GoTstan

Posts: 386; Member since: Jul 25, 2015

This is the one area I can't knock apple. They have the iTunes store sales on smash. Every other area? Fully knockable

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