Report: Samsung now with better reputation than Apple in the U.S.

Report: Samsung now with better reputation than Apple in the U.S.
According to market research firm Harris Poll, Samsung surpassed Apple for the first time in its annual Reputation Quotient study on the 100 "most visible companies" in the United States. The research spans across six main categories, including social responsibility, emotional appeal, products & services, vision & leadership, financial performance, and workplace environment. Samsung bested Apple in three out of these six.

Overall, in the public's eye, Samsung took the number three spot on the unified rank list (from #7 in 2014), while Apple lost ground and ended up 9th (from #3 in 2014). The 1st and 2nd spots were taken by Wegmans Food Markets and Amazon.com, respectively. Those two are again on the top if you ask industry experts (what Harris Poll calls 'opinion elites'), but Samsung and Apple are neck-and-neck, taking the 6th and 7th place, respectively. Other tech giants that ended on the list include Google (#10), Sony (#13), Microsoft (#15), Intel (#20), and LG (#23) 

The report then goes on to note that both opinion elites (57%) and the general public (36%) are quick to take action and boycott a company if it finds something negative about the way it conducts itself. In fact, 72% and 53% (opinion elites/public) say that more so than in the past, they actively try to learn more about the companies that they hear about or do business with. Smart choice, there!


source: Harris Interactive (PDF) via SamMobile

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18 Comments

1. Planterz

Posts: 2120; Member since: Apr 30, 2012

They both suck.

3. thunderc8

Posts: 98; Member since: Dec 15, 2014

I agree with you but at least it seems that Samsung is actualy trying this time (note 4, galaxy s6,exynos 7).

6. tech2

Posts: 3487; Member since: Oct 26, 2012

Funny how dumb comments like actually get so many thumbs up. Hating on Samsung and Apple is the new trend I guess.

17. HansGoneInsane unregistered

The poll is not worth much. Look at all the changes from 2014 to 2015. Totally different companies in the top 10. Obviously, there is a lot of volatility in the results so that one cannot take the results serious. It might be more reliable if you take the top 20 into account for a 5 to 7 year duration. Then you have real values to look at.

2. Loubielou

Posts: 603; Member since: Jul 11, 2012

I think the Americans have finally realised that Apple phones might be Good but the High Prices they have to pay is Switching people to other phones and Samsung seems to be the best alternative

8. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Ye thats why Apple sold a record this year everywhere including the USA, and that's why Apple regained all the lost market share in USA. These polls mean nothing when the real numbers speak. The numbers of sales and market share.

9. Slammer

Posts: 1515; Member since: Jun 03, 2010

Most of the record sales were driven by perpetual Apple buyers clamoring for a larger screen. The pent up demand for larger screen was satisfied with the ip6 and 6plus. 19 out of 23 of my friends that own iphones, took the plunge on the new offerings. If this percentage is any indication, it adds to the proof that Apple succeeds on its present client base. Marketshare increased slightly due to more countries opening up to Apple. However the numbers are not staggering. This means that if numbers speak, they are whispering. Numbers can also be deceiving. People will hear how well Apple is doing in profits and say: "Wow, everyone must be buying Apple." Ummm, no. Apple only holds 13% world market share. So then people say: "Geez, Apple must be cutting corners and have a huge mark up on its products to become that profitable with such a small marketshare." Exactly! Beware of numbers. John B.

11. BobbyDigital

Posts: 2125; Member since: May 29, 2014

And with all of those "record sales", Apple still only has about 12-13% world wide market share. You have to look at the bigger picture dude. In the grand scheme of things Apple is still a niche player world wide in the smart phone game.

18. engineer-1701d unregistered

apple did not really sell that many just think that means every old iphone got upgraded and sold another 20 million to new people, its called hand me down mom or dad give to kid and they got new

4. Kumar123 unregistered

Billions of dollars spent on Ads finally started to show result.

5. twens

Posts: 1186; Member since: Feb 25, 2012

You think it's about adds? Sometimes the comments I read here are full of hate and makes no sense. Apple and Samsung a two serious and innovative companies. When you think of the iphone6 plus don't you see a well rounded smartphone built around the iOS ecosysterm. That phone is great and does everything to an average satisfaction whether you believe it or not. It takes nice pictures and run apps flawlessly. What more do you want from a smartphone? The note 4 kills every android on the market. It even destroys the 6 plus in some areas so how can you claim they both suck when in fact they are the bosses in their corners. Name a single phone on the market that can match the above flagships from both companies????

7. ara.armagedon unregistered

I'm sure that Wegmans have a better reputation than Google...

10. Slammer

Posts: 1515; Member since: Jun 03, 2010

While I don't have experience with some of the companies on the list, I was born, raised and still reside in Rochester NY. The home town of Wegman's. I can confirm on personal experience that this company is legit in what is claimed. The superstore in Pittsford(a town on the edge of Rochester), is the template for other stores being built around the country. The customer is treated with respect and the employees are well treated as well. It is the second largest employer of Rochester. The shopping experience is great although the crowds can be a little annoying at times. I know Robert Wegman would be proud of what his son and granddaughter have done in carrying on his legacy. John B.

12. BobbyDigital

Posts: 2125; Member since: May 29, 2014

I, too reside in Wegman's hometown and can also attest that its reputation is well earned.

16. Slammer

Posts: 1515; Member since: Jun 03, 2010

Definitely!

13. Alicia8870

Posts: 28; Member since: Feb 16, 2015

Another one here to chime in on Wegmans. I am in the Syracuse NY area, and Wegmans is king. No need to shop anywhere else. Apple needs to up there game. I currently have an iphone 5, and I cant wait to upgrade to and S6 or a m9, but at this point its probably going to be Samsung. Apple is trying to sell a lifestyle. Pick me and you will be cool. There is no doubt that they are making the money, but until they push themselves a bit, and let users customize, ios will always be second to android. Ios is an easy platform, but anyone with a brain can go the play store, and make an android phone exactly what they want it to be. I was an apple fangirl until I got my tab 4 tablet. Now I truly prefer android over ios. I even got rid of my imac and went back to a pc. I doubt I ever spend another nickel on any apple products. For people that really just want a pretty phone, sure stick with apple. But with just a few downloads from google play, any android user can easily customize and control the look of the phone.

14. Slammer

Posts: 1515; Member since: Jun 03, 2010

I love your comment. It is a testament of others I know. At one point, Apple was the choice and many that have purchased the original, were afraid to switch. Apple is a good product. But, the game has changed so much since 2007. My Wife had an iPad and we recently upgraded her to the Samsung Galaxy Tab S. She is in awe of the thing. She won't put the darn thing down. She feels at peace knowing she is no longer tied to the closed ecosystem. To each his own I guess. But, the world is overwhelming comfortable with Android. BTW, Wegman's subs rock. John B.

15. simpleas

Posts: 196; Member since: Apr 30, 2014

Well duh, Samsung makes better products, it doesn't take a genius.

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