Qualcomm CMO disses NVIDIA: 'we clean Tegra 4′s clock'

Qualcomm CMO disses NVIDIA: 'we clean Tegra 4′s clock'
Qualcomm's outspoken Chief Marketing Officer is the man for the job, it seems, as he gave a lengthy interview where most of the conversation was dedicated to NVIDIA bashing.

Tegra 3 right now competes with the likes of Snapdragon S4 (Pro), and NVIDIA got a definite lead in the tablet game, as most Android slates last year were shipping with its quad-core processor, but Qualcomm's CMO Anand Chandrasekher thinks this is about to change this year big time with the introduction of Snapdragon 600 and 800, and, judging by the slow start of orders for the Tegra 4, he might be on to something. Here's the full scoop:

via Forbes



1. jroc74

Posts: 6023; Member since: Dec 30, 2010

Thems fighting words!!!! Nice to be confident. All I know is what I saw from Project Shield.....Nvidia can still do some good things. As a chip in phones, tablets....hard to say. But for straight gaming machines....they might top Qualcomm.

2. emadshiny

Posts: 1144; Member since: Dec 05, 2012

agree, Qualcomm is better than Nvidia.

21. hung2900

Posts: 966; Member since: Mar 02, 2012

Actually I dislike both when they always try to exaggerate themselves. "benchmarks published by Anantech, S4 Pro is twice as fast than the fastest Tegra processor" I don't know what did he mean about the benchmark? Maybe from the buggy Linpack benchmark leading to ~600 points multi thread (which after that proven to be wrong). Or maybe he mentioned about GPU, but clearly he said about "processor", not GPU.

31. emadshiny

Posts: 1144; Member since: Dec 05, 2012

i think thats because you're a Samboy.

3. wendygarett unregistered

Yeah very convincing test made by own CMO... I smell conflict of interest :)

4. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Oh snap. Drama. Competition is nice this year :)

5. nikenturd unregistered

ANY VARIANT of TEGRA will always be...overrated...ever....

7. aokde

Posts: 186; Member since: Jul 09, 2012

qualcomm is awesome. with the upcoming snapdragon 800 capable of rendering 4K content, i think we will start seeing some phones shoot 4K video in H2 2013 (since sony is pushing 4K, i strongly think they will be among the first to provide 4K capable phone cameras)

10. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Wasn't Tegra 4 also able to render 4K content? I thought that was one of the main points of Project Shield.

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

Has Tegra ever fixed the LTE compability issues? If not... Its telling when Motorola goes from T.I. after a few years to Tegra for 1, if that.....and hasnt went back to them since.

16. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Nvidia made their own LTE chip that is optional with the Tegra 4.

46. jroc74

Posts: 6023; Member since: Dec 30, 2010

Good to know, thanks.

53. JWS65

Posts: 32; Member since: Jan 22, 2013

The main reasons why non-Qualcomm AP couldn't work with LTE modem back in 2011 was that qualcomm intentionally made their LTE modem chip work with only snapdragon for smart-phone. It had to couple with snapdragon in order to enable voice/text. This issue is addressed by their new MDM9515 and later 28nm 3G/LTE chip that go in phones like iPhone5, Note 2, DNA, etc. I think Qualcomm did this to give advantage to their AP back then. But after that, their two big customers (Apple, Samsung) pressured them to make it compatible with non-snapdragon APs for their phones. So now Qualcomm LTE modem should be able to work with Tegra4 too.

12. amansingal14

Posts: 309; Member since: Sep 08, 2012

NVIDIA should give up on Tegra series. They're good with PC graphic cards only. Qualcomm is excellent in mobile phones, and intel is an expert in all.

30. gustavoace

Posts: 187; Member since: Nov 13, 2012

Intel is expert in what? I know their Desktop processors are great, outperforms AMD year after year (and I still prefer to buy amd processors, btw). But their motherboard sucks hard, and their onboard graphics... oh god, why? Their atom processors are getting in the right way, but is not what S4 Pro is, atm.

13. darac

Posts: 2156; Member since: Oct 17, 2011

Snapdragon 800 is a quad core 2.3 Ghz 28nm chip right? So, logical question - what about battery life? The Exynos Octa and Tegra 4 both claim to have significantly lower power consumption compared to predecessors. But I just can't see what Quallcomm could've done to achieve the same since the core is basically the same, with unchanged die size, and with increased clock speed

15. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Qualcomm claimed about half the power consumption with the S800 compared to the S4 chips out right now. I don't know how, I just know that they said it.

14. piyath

Posts: 2445; Member since: Mar 23, 2012

I won't change my mind based on such stern but unethical bunch of words, neither do intelligent consumers. We will look forward to the ultimate CPU & GPU performances which about to begin with our eyes wide open.. Exynos 5 vs qualcrom vs Nvidia

17. aayupanday

Posts: 582; Member since: Jun 28, 2012

I said this earlier and I'll say it again... Snapdragon 800 and the competitors will be doomed !!!

18. Edmund

Posts: 656; Member since: Jul 13, 2012

and this idiot thinks Intel will stay on the side-lines and watch ?? In about 6 months time the "Silicon Valley giant" is scheduled to launch a new range of power efficient chips for mobile devices that will absolutely destroy anything coming out of ARM. We're talking multi-core multi-threading SOC's

23. darac

Posts: 2156; Member since: Oct 17, 2011

..yet there's not a drop of doubt that this " idiot " knows far and beyond more about chips than you will ever know. Do the math now. In my view, the key categories in choosing a phone chip are: - performance - power consumption - price According to claims, these new ARM based chips are, amazingly enough, MUCH more power efficient than the current generation, yet outperforming them from 75-150% at the same time. Intel's new architecture should come somewhat close in terms of power consumption to the CURRENT ARM chips (~5W vs 2-8W) In terms of performance, they should be about on par, given that low end core i5 are scoring around 5000 on geekbench

26. darac

Posts: 2156; Member since: Oct 17, 2011

..just to clarify. Intel's upcoming chips should be on par in terms of performance with the ARM based chips such as Snapdragon 800 or Exynos octa. In terms of efficiency and price, ARM should still hold a clear edge

33. superguy

Posts: 471; Member since: Jul 15, 2011

I bet Intel's regretting selling off their ARM business to Marvell all those years ago. It would be interesting to see what Chandresekher would say about Intel's competition in the market, considering he's an ex-Intel VP.

50. Edmund

Posts: 656; Member since: Jul 13, 2012

and it's even more obvious that you're blindly supporting something you don't have the slightest clue about. Here's an article by your famed AnandTech that highlights the true potential of 22nm based processors http://www.anandtech.com/show/6695/microsoft-surface-pro-review/5

55. darac

Posts: 2156; Member since: Oct 17, 2011

Oh look who's talking. YOU have no slightest idea on what you talk about if you think this kind of processor will be in phones this year. LMAO. Here's a reality check: http://www.anandtech.com/show/6695/microsoft-surface-pro-review/9 ..now keep in mind that surface pro has about TWICE bigger battery than average 10 inch ARM tablet. Yet it still has HALF or less battery life. This means the power draw is around 200% greater than current ARM solutions, and 300% greater than that of the upcoming chips. Use your brain, if you have any.

56. darac

Posts: 2156; Member since: Oct 17, 2011

My point, don't expect anything close to this kind of specific(suited to x86 arcitecture anyway) performance in a phone this year. Raw performance could go relatively close though, considering the surface pro scores about 5700 on GB. I expect the best ARM chips to cross 4000 this year. You're confusing raw and specific performance. My phone is trumped in Java script tests against a given entry level laptop - but in overall processing power it actually beats it

19. tkvdog

Posts: 46; Member since: Apr 11, 2012

Bet You This Man Gets Alot Of Speeding Tickets:)

22. InspectorGadget80 unregistered

I could care less whos faster as long i have a quad core phone. Tegra 2 did well for my atrix

24. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

Agreed snapdragon 600 and 800 might indeed be faster than tegra 4. However, everyone knows their real competition is from Exynos Octa ... Beat that then we will talk ....

32. ngo2dd

Posts: 896; Member since: Jul 08, 2011

The Exynos is not even a real 8 core. You have 4 A15 and 4 A7. Only 4 of the core can work at a time. Man marketing has gotten to you. The T4 has 4 A15 core too.

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