Qualcomm CMO disses NVIDIA: 'we clean Tegra 4′s clock'

Qualcomm CMO disses NVIDIA: 'we clean Tegra 4′s clock'
Qualcomm's outspoken Chief Marketing Officer is the man for the job, it seems, as he gave a lengthy interview where most of the conversation was dedicated to NVIDIA bashing.

Tegra 3 right now competes with the likes of Snapdragon S4 (Pro), and NVIDIA got a definite lead in the tablet game, as most Android slates last year were shipping with its quad-core processor, but Qualcomm's CMO Anand Chandrasekher thinks this is about to change this year big time with the introduction of Snapdragon 600 and 800, and, judging by the slow start of orders for the Tegra 4, he might be on to something. Here's the full scoop:


via Forbes

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64 Comments

60. Taters

Posts: 6474; Member since: Jan 28, 2013

Because even Samsung might not have the manufacturing capabilities to do a worldwide GS4 launch. If Qualcomm makes a smooth launch easier, Samsung will consider it.

64. JWS65

Posts: 32; Member since: Jan 22, 2013

Qualcomm doesn't have any manufacturing at all. They just have TSMC produce almost of all of their chips. One thing forgotten here is that Apple is trying shift their AP manufacturing to TSMC from Samsung too. This will cause trouble for producing enough Apple and Qualcomm chips. Samsung on the other hand will have more capacity to produce Exynos due to Apple leaving them.

51. Taters

Posts: 6474; Member since: Jan 28, 2013

He avoids mentioning Exynos chips because Samsung is their biggest customer. If Samsung wasn't considering the 600 or 800 for some GS4 variants, he would trash talk the Exynos too in something obscure such as marketing.

57. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Why would Samsung use the 600 or 800 for alternate versions of the GS4? The only reason Samsung traded Exynos for Snapdragon in the past was because of LTE problems, but Samsung has that all figured out now. He didn't "avoid" Exynos chips, it's just Exynos wasn't brought up in the interview. I'm sure if the one giving the interview would've questioned him about the Exynos Octa, he would have given his opinion on it.

49. MC1123

Posts: 1256; Member since: Nov 12, 2012

the thing is qualcomm chips are faster but tegra chips are good at gaming!

45. Nixus360

Posts: 2; Member since: Dec 03, 2012

True story xD

42. Pedro0x

Posts: 271; Member since: Oct 19, 2012

Snapdragon 800 and 600 are still a mix of A9 and A15 so no way it will be faster than a true A15. And 800 will be around 65-75% faster than normal apq8064 ( like in nexus 4 ) and if you only clock apq8064 to 2.3 Ghz like the 800, results in around 66% more performance. The A15 architecture is better in performance but takes more power. There is no way that Krait is faster than A15. But Qualcomm has a lot of money so maybe they could do it, but in my eyes it is impossible. Samsung Octa core should be more powerful than Tegra 4 because of the HMKG process. But they are on the same architecture. But I think that Octa is more versible because of the 4 A7 cores. On the GPU side, Snapdragon 800 with its adreno 330 should be 30%-40% faster than adreno 320 and tegra 4 is more powerful than SGX554MP4 by ~5%. And 330 should be less powerful than SGX554MP4 so technically it should be under tegra 4. But Tegra 4 is a non-unified GPU and that sucks, while adreno 330 is unified. Still Mali T-658 will still kick their asses by a great margin.

48. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

In order to get a Exynos CPU or Mali GPU, you are pretty restricted in buying a Samsung which I don't plan on doing anytime soon. Would much rather have the X-phone with Snapdragon 800.

52. JWS65

Posts: 32; Member since: Jan 22, 2013

Snapdragon 800 is going to sample in Q2. So it won't be until late Q3 to see it in any smart-phone. My guess is X phone will have S4 Pro or Tegra4.

58. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

That's a little disappointing but the S4 pro is very capable and the Tegra 4 is more than very capable. No complaints here.

63. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Where did you see that? On Qualcomm's own website they say that both the 600 and 800 are sampling now, the 600 should be on the market by Q2, and the 800 should be available in smartphones by mid-year; which gives hope that the 600 or 800 would be in the X phone since it's supposed to be announced in May and be released in June or July. Qualcomm also said that the Adreno 330 should bring 2 times better performance than the Adreno 320, not 30-40%. I know double the performance is a bit of a stretch, but surely they aren't off by 60-70%.

40. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

I'm sure both of them are super fast. Faster than I need in a smartphone. I'm more concerned about battery life. that being said, Underclocking a Snapdragon 800 from 2.3ghz to 1.5-2.0ghz would be amazing. All the power I need, a lot less battery consumption. Hopefully the X-phone comes with it so it'll have the Maxx battery too. 3 days of battery life sounds amazing.

44. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Qualcomm said that the S800 will have half the power consumption from current S4 chips, so no need to worry.

47. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

They say that but I remain weary. Regardless, getting as much battery life as possible is my goal. I'll underclock until it starts freaking out then push it back up a couple hundred mhz to be safe.

54. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

But at least they made a statement about it, so we know battery won't be any worse than their current chips which are pretty efficient to begin with; according to them it should be better, though I know that 50% power statement won't be true in retail devices, it'll be closer to 20%. I'm sure you won't have any problems with underclocking, the current S4 Pro can be set to about 1-1.2 GHz and still be just as smooth as it was on 1.5 GHz just because of how powerful it is.

59. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Good to know. I agree with your estimate about them maybe talking up the efficiency too at least a little. That is a huge jump for not going down in either the manufacturing process or gong up to the next architecture. I can believe that they have improved it though, just not by 50%.

61. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

That 50% is probably based on optimal conditions with a certain software setup, like their reference devices they had on display at CES. They might have changed the architecture around a bit for more power efficiency at higher clocks, I don't really know though. I haven't seen any specifications on the Krait 400 architecture, or how it's different from the Krait used in the S4, but something must have changed to get 20-30% more efficiency with about 50% higher clock speeds and 75% higher performance.

62. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Qualcomm does tend to make minor improvements as they go but yeah, 50% is quite the leap. I haven't seen anything on the Krait 400 either. I'm gonna go a-hunting.

34. 1701nino unregistered

Everything that this guy is saying is ok in theory,but all that is uselles if you don't have optimized games and apps.For example most of last years games in tegrazone were better optimized for tegra chipsets.Thaz means better graphics and more effects.And thats what counts.Sory qualcomm;)

39. kikax

Posts: 1; Member since: Feb 06, 2013

Texas Instruments made better processors than NVidia, shown by the benchmarks. A dual core TI at 1.2 GHz outperformed Tegra 3 1.3 GHz quad. Mali 400 is more tegra optimized than tegra, and has a significantly higher quality shaders. Just so you know.

29. k4j98

Posts: 60; Member since: Jul 12, 2012

Notice he avoids mentioning Samsung's chip; the exynos is superior to most (if not all) chips on the market.

28. lpratas

Posts: 398; Member since: Nov 09, 2011

The CMO doesn't get to see that the Tegra it's a pure Cortex A15 quad-core at 1.8GHz with a GPU 6 times more powerful than the previous Tegra 3 in it last version?

41. JWS65

Posts: 32; Member since: Jan 22, 2013

He works for Qualcomm, so what do you expect him to say? T4 is already here, but Snapdragon 600, 800 won't come until Q3 this year.

27. lpratas

Posts: 398; Member since: Nov 09, 2011

And the CEO of Qualcomm doubting of the performance and effeciency of the Exynos 5 Octa compared with their Snapdragon 600 and even 800 in terms of GPU performance. The adreno 320 even 50% faster doesn't get beat the performance of a PowerVr SGX544MP3 at 533MHz even have support for OpenGL ES 3.0.

25. lpratas

Posts: 398; Member since: Nov 09, 2011

This CMO must be stupid or mad. Thinking with their Snapdragon 600 they get win in performance, as in Cpu as in Gpu, the Tegra 4, he must have been drugged or drunk when he made those statements. Poor creature. Neither Tegra 4, neither Exynos 5 Octa.

24. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

Agreed snapdragon 600 and 800 might indeed be faster than tegra 4. However, everyone knows their real competition is from Exynos Octa ... Beat that then we will talk ....

32. ngo2dd

Posts: 896; Member since: Jul 08, 2011

The Exynos is not even a real 8 core. You have 4 A15 and 4 A7. Only 4 of the core can work at a time. Man marketing has gotten to you. The T4 has 4 A15 core too.

36. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

Agree am no expert in stuff but Question for you: Tegra3 is a quad core A9 and Exynos 4412 is a quadcore built on the same A9 why is the performance like night and day...?

37. ngo2dd

Posts: 896; Member since: Jul 08, 2011

The T3 has a different GPU. The Exynos 4412 has a better GPU. Also Samsung software is optimized for using 4412. It is the same as how tegra zone game look so good. Software will work wonders on a processor if it is optimized.

38. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

It's not a marketing gimmick...it's big little architecture...this will result in less power consumption....

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