Posters in Facebook's offices pitch Android over iPhone

Posters in Facebook's offices pitch Android over iPhone
Facebook is pushing Android, and pushing it hard. The campaign stemmed from an initiative earlier this summer to entice, and sometimes force employees to use the Facebook app on Android in order to make improvements to the Android Facebook app.

We know there is no shortage of strong opinions about iOS vs. Android. Regardless of those arguments, the Facebook app for iOS is outstanding, and by just about any measure a superior execution compared to its Android cousin (and other platforms). Facebook knows this, and it is part of the reason why the iPhone has so much traction with its employees.

Facebook has enhanced its campaign to get employees to make the switch to Android by posting propaganda posters around its Menlo Park, California campus. It calls on employees to ‘droidfood (Andrdoid and dogfood), which means to get employees to use Facebook on Android, test it, live it, and eat it (testing your own programs, hence eating your own dog food).

The push to make a switch will take some time to make a dent, given carrier contracts and the company’s own propensity to offer iPhones in the past. So for now, Facebook is still heavy on the iOS side, and officially the company is not recommending one or the other, but the campaign is taking hold. The whole goal is to get employees testing the next generation Android apps and bring parity with its iOS counterpart.

One of the new features to help evaluate apps that are in beta testing is called “Rage Shake.” It allows employees to just shake the device, it logs the current disposition of the app and device and it sends it to the mobile app developers. Facebook has about 4,000 employee testers, so that test feature streamlines the flow of information coming in which, in turn, will mean big improvements to the Facebook app for Android down the road.

source: TechCrunch



1. tuminatr

Posts: 1121; Member since: Feb 23, 2009

cool, I perdict apple will settle with around 10% of the market its a number they seem to like

6. JeffdaBeat unregistered

You'd sound a bit more credible if you spelled predict correctly. I won't go into it being "it's" and not "its." But I do agree that Apple will never dominate the market like they did 4 years ago. The only way that'd be close to possible is if Apple allowed other manufacturers to use iOS and we all know that won't happen.

2. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Well, atleast Facebook isn't biased.

26. JGuinan007

Posts: 699; Member since: May 19, 2011

Facebook is terrified that G+ will dominate on Android phones cutting them out of a huge chunk of revenue. The numbers don't lie on that poster more people world wide use android and alot of those people are young teenagers and if Facebook looses the Teens its game over for them as they go myspace.

3. Jurdiales

Posts: 138; Member since: Oct 10, 2012

It was obvious, not being troll, but Android is bigger market than iOS, it could be stupid if Facebook ignores such big market... that's the reason we Android users talk sh*t and complain about Facebook for Android, because FB was ignoring us and putting big efforts on iOS and not on us... That is gonna change??? We're gonna see..

8. JeffdaBeat unregistered

I think this comes from developers tending to ignore Android overall. iOS is held on this pedestal while Android is left with hand me downs in a way. I can understand developers who create apps with a price. iOS is the place you go to make money, it seems. But with something like Facebook, I'd like they'd focus far more on Android than iOS. It's a no brainer. But maybe they get caught up in the hype so much that it's ignored.

12. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Is Not only that facebook has more use of android users, honestly. They can do more if they wanted to, but the app lacks lots of things. Also about development for android I think is a vicious circle where devs don't make apps because no one buys and no one buys because devs dont make apps.... So its mostly something about breaking that barrier (and it seems to be breaking)

17. Jurdiales

Posts: 138; Member since: Oct 10, 2012

If Facebook created a developing team for each OS, and proposed to create equally featured versions for the 2 (in the future maybe 3 or 4) OS a long time ago, it would be diferent... But well, it's better late than never...

27. JGuinan007

Posts: 699; Member since: May 19, 2011

Facebooks people got rich, bought Iphones, got fat, lazy, and forgot how they make money.

9. nyuvo

Posts: 72; Member since: May 10, 2012

Hopefully it does change. Perhaps the fact that an android user 'could' be more likely to use google+ is another factor to think about. In saying 'could' I have no evidence on this, just a theory. After using the google+ app and then going back to the facebook app, it is extremely clear to me that the facebook app is by far inferior.

14. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Indeed Google + app looks better feels better and is a all in one app that accomplishes a lot. It just needs more people

20. JunBringer

Posts: 138; Member since: Oct 01, 2012

I'll second that. It's better in every way, and Google+ in general is as well, not just the app.

25. Lboogey6

Posts: 281; Member since: Jan 31, 2012

Google ruined Google+ I'm 150 percent Google but they wanted too long for it to be public people got excited and curious then lost Interest

19. Mxyzptlk unregistered

iOS isn't on a thousand different devices like Android is. That is a more accurate picture than what you are saying.

22. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Pretty much. Android manufacturers need to slow it down. 3 devices a year; mid-range, low-end, and flagship. No carrier or country specific models, just 3 devices everywhere. That will bring much more uniform and timely updates, while still maintaining choice for the consumers.

23. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Goggle can't slow down the growth even if it want to. Any company with manufacturing capacity can manufacture Android phone.

4. MalakiMills

Posts: 257; Member since: Jun 15, 2010

I wouldn't call them propaganda posters.

5. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

Awesome stuff. The current Android app is okay but there is great room for improvement. Gotta love Facebook's dedication to breaking into mobile, they are working hard at it and it will eventually begin paying off.

7. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

It's about time. Hopefully there will be some major improvements in the Facebook app for Android, because right now, it's pretty damn pitiful compared to the iOS app.

11. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Is pitiful even when compared with individual developer's apps

10. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Maxwell about that idea of bringing parity to the Facebook app on iOS.... I think Facebook for android should not feel like the iOS version, android and iOS are and work in different ways, I fact they could make the most powerful and profitable Facebook app if they enhance the app experience to be a at whole level on android by taking various facts sync capabilities: how good can sync be? Check haxksync for android and you will see what I'm talking about Sharing capabilities: uploading pictures to the cloud and helping improve sharing Messaging: with the capability to replace the stock message app Facebook can actually increase the amount of social network messages they get And by applying holo ui instead of iPhone ui they can exploit things even more

13. Maxwell.R

Posts: 218; Member since: Sep 20, 2012

Those are certainly all features worth discussing between the two ecosystems. Though, it should be pointed out that the sync and sharing capabilities you cited for Android work pretty much flawlessly in the "native" iOS app. So, we can split hairs about if the goal is parity between the two apps or it it is functionality and useability. In the current reality, the iOS app gets all the love and with Android owning the lion's share of the market, Facebook might be better served by just mandating some changes.

15. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I forgot Facebook got much more integrated with iOS 6 my bad, Facebook for android is indeed getting no love, sync is nor reliable on android and tablet support is yet to be seen, I wonder who looks worse every time that topic goes out on an apple keynote. Right now we may say the a majority of Facebook users are also android users. I don't want to compare but something nice about G+ was that the browser experience and app experience are so close to each other people are more comfortable with either. There is where Facebook needs to go (and maybe even a bit further) Now could this also help build the rumor about an android based Facebook phone?

18. Jurdiales

Posts: 138; Member since: Oct 10, 2012

I remember when Facebook was integrated with Motoblur with Android 1.5 and 2.1... It was great because i used to update my status from the homescreen, and every message i received i used to read it from my phone inbox, instead of the facebook app... Facebook has the capacity of take advantage of both OS's, they know that, they just need to do it..

21. JunBringer

Posts: 138; Member since: Oct 01, 2012

That's the first time I've heard someone compliment Motoblur lol

16. wendygarett unregistered

Facebook on android is awful... I always use my pc to surf it instead...

24. squeeb

Posts: 99; Member since: Dec 02, 2011

Great. Maybe they can finally put out a respectable FB app? Naa, I doubt it.

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