Pizza Hut concept shows touchscreen table interacting with your Apple iPhone

Pizza Hut concept shows touchscreen table interacting with your Apple iPhone
Pizza Hut has revealed an interesting concept in a new promotional video. Using a touchscreen table, and the customer's Apple iPhone, someone sitting down for dinner at the establishment can design a pizza just the way he wants it. At the same time, by placing the iPhone on the table, the touchscreen table recognizes the customer, and just might know his favorite toppings and method of payment.

It's a fascinating idea and could change the way that people are served in restaurants in the future, not just at Pizza Hut. Of course, it does remove the human touch from going out to eat. On the other hand, you might get to enjoy your meal faster and paying for it could be quick and painless without having to reach for your wallet for cash or a credit card.

Whether you like the idea of a touchscreen table greeting you by name, and knowing information about you stored on your phone, you have to admit that the concept looks pretty darn cool (and not at all cheesy). Check it out yourself by clicking on the video below.



source: PizzaHut via RedmondPie

FEATURED VIDEO

25 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Pizza Hut has the best hot wings ever! But this is cool too.

7. Kuroki

Posts: 183; Member since: Nov 24, 2013

but i hate their pizza . . . for me, their crust taste like a normal bread

8. Kuroki

Posts: 183; Member since: Nov 24, 2013

and their crust is like deep fried in oil eew

10. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

IMO otherwise good pizzas, but crust could be better.

16. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea, the pizza hut in the UK is pretty terrible. The crust is almost always soggyish and spongy. Also tastes like terribad bread while being insanely expensive (thanks to conversion rate a large here costs like $20).

22. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Wow! $20... It's like $10 here in Texas..

21. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Are you nuts?... Pizza hut is the best!!!!!

2. GeekMovement unregistered

wow uh.. they'd better clean those tables REAL GOOD before the next customers come but even so... touch the touchscreen table and then touch your pizza.. sorry! OCD with hands and germs here because it's so easy to get ill without clean hands. And I hope the customers wash their hands after touching the table and before eating their pizza (nvm, that's their decision). *On the positive note, it looks fun and convenient lol.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You touch dirty menus before eating do you not?

4. GeekMovement unregistered

I wash my hands as they prepare the meal lol, but I guess I see your point.

5. tacarat

Posts: 854; Member since: Apr 22, 2013

"I specifically placed my pepperoni to resemble the late Elvis Presley. This looks nothing like that. Send it back!".

19. InspectorGadget80 unregistered

I prefer real NYC flat pizza than pizza hut

6. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

meh...I prefer dominos

9. hurrycanger

Posts: 1766; Member since: Dec 01, 2013

That table is a big investment, lol,

13. Joshing4fun

Posts: 1247; Member since: Aug 13, 2010

Yeah nothing wrong with ordering a $10 pizza on a $10k table right?

11. nlbates66

Posts: 328; Member since: Aug 15, 2012

this seems very similar to the original surface table idea by Microsoft, Except Pizza hut have actually went through with it. EDIT: Microsoft calls it pixelsense or something now...

12. RandomUsername

Posts: 808; Member since: Oct 29, 2013

Why does he lay the iPhone on the table, it doesn't even have NFC...

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

The iPhone has nothing to do with the actual table, it is just there to represent a generic smartphone. The title to the article is of course Alanized for Apple because otherwise it wouldn't be on here.

20. Sauce unregistered

Yes it does

23. Slammer

Posts: 1515; Member since: Jun 03, 2010

Sauce, Finalflash is elaborating to the fact that the article seems to represent that the table will only work with Apple iphones or devices. In contrary, the table in final build, will work with multiple platforms; not just Apple. The tech sites need to recognize the universal language given in support to modern day business and recreational functions. Not just splashing Apple's name all over while neglecting the other platforms. E.G. Radio stations claiming that you can stream their stations with the iphone app. Up until recently, many consumers thought the only way you could stream the station, was if you had an iphone. That has now changed with the meeting in Dallas, TX that most all smartphones can stream. The ads have changed now to cater EVERYONE. Not just Apple users. The question was presented to the broadcasters association on why they wouldn't want to expand the listening base? The question was noted and immediate change was made. Now you can hear the stations claiming you can download apps to your "Smartphone". Just thought I would clarify the truth in advertising to help quell biased reporting. John B.

17. superduper

Posts: 151; Member since: Oct 20, 2013

iBeacon.

14. nazyr1803

Posts: 100; Member since: Jan 11, 2013

and after this many people argue each other and fighting about how they make their own and then break their relationship especially bf & gf. pizza hut love to do that XD

18. Slammer

Posts: 1515; Member since: Jun 03, 2010

You can use the table with other platforms as well. Just thought I should clarify this. The table is a conceptual idea that the corporation is spending huge dollars on for ALL their customers.. Catering just to Apple customers, would not be in the best interest of the dollars spent. John B.

24. good2great

Posts: 1042; Member since: Feb 22, 2012

pretty cool.

25. adrianbsk

Posts: 1; Member since: Mar 16, 2014

all people know the itables from LTi worldwide, for ordering pizza and pasta with menu, please see in action: youtu.be/XSgY2UVdZ2c

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.