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Pelican Imaging shows us the future of the cameraphone

Posted: , by Ken N.

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Pelican Imaging shows us the future of the cameraphone
Pelican Imaging, a venture-backed camera designer from Mountan View, CA., hopes to revolutionize your cameraphone. They recently announced the prototype of an array camera for mobile devices. Their design utilizes an 'array' of small cameras, rather than a single high-megapixel lens.

Their hope is that the new design will allow for even thinner smartphones, while still improving the overall image quality. Pelican Imaging also expects the array to be capable of capturing 3D depth, gesture control, and pre/post shot image interaction.

Professor Marc Levoy of Stanford University said that "Pelican's technology has the potential to upset the traditional tradeoff between the sensitivity and resolution of a camera and its thickness." He goes on to say that the array design could allow for post-capture focusing, which would be a godsend for the less steady-handed shutterbugs.

Pelican Imaging stresses the cost-effectiveness of their design, which would further enable its quick adoption in mobile devices. While the current cameraphone design is highly capable, the array design holds the potential to be cheaper, smaller, and more functionally flexible.

source: Pelican Imaging via Gizmodo
Pelican Imaging shows us the future of the cameraphone

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posted on 10 Feb 2011, 01:28 1

1. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

I suspect the rate of adoption of Pelican Imaging's technology will turn on the cost to the manufacturer. That would be total cost - cost of Pelican Imaging's hardware and software, cost to re-design the motherboard to fit the Pelican Imaging hardware, and, and, and. I don't see legions of consumers staging a boycott of cameras that do not have the Pelican Imaging technology.

posted on 10 Feb 2011, 02:27

2. Denio (unregistered)

If you take a look at R&D costs and the importance of providing something "new" and "fantastic" and "revolutionary", it will soon make more sense to improve the rate of adoption. Considering the fact that we are heading at 3D devices soon (useless stuff), this technology is much beneficial. Sure, manufacturers have to invest but it may happen that the ROI will be worth that money.

We want 9mm thick phones, then 8-7-6 soon and this seems to be the way to go rather than reinventing the wheel and include bigger lens that has to be big - it's something that DSLR can provide.

Anyway, I really like this idea and would push companies to start thinking about environment (not just because it sounds good on a portfolio) and reducing costs and of course: space. It is just me.

posted on 10 Feb 2011, 03:54

3. BadEnglish (unregistered)

I would prever to see a new Flash Technology. Or an Improvement for the excisting Xenon-Flash, which is to big to put it in a thin Phone.

posted on 10 Feb 2011, 09:36

4. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

I love the concept, this may become a great idea if gets adapted by manufacturers, no more focusing on MP!!!!

posted on 18 Oct 2011, 09:30

5. saiki4116 (Posts: 405; Member since: 31 Mar 2011)

wonderfull idea.......

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