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Original iPhone engineer apologizes to users, saying it was only "an OK phone"

Posted: , posted by Michael H.

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Original iPhone engineer apologizes to users, saying it was only
Hindsight may be 20/20, and apparently in the past 7 years, Bob Borchers, who was part of the original iPhone team at Apple, has come to realize that Apple had its priorities backwards when designing the original iPhone. Borchers even went so far as to apologize to those who owned the original iPhone, saying that the device was only "an OK phone".

To be clear, Borcher isn't saying that the device was terrible, just that the focus by Apple wasn't where it should have been. He says that in the early days designing the phone, the "value propositions" that Apple focused on (in order) were: "a revolutionary phone, the best iPod ever and the Internet in your pocket". However, Borcher has come to realize that Apple oversold the phone part of the equation and should have reversed the order of those value propositions, because the real revolutionary aspect of the device was in the web browsing experience compared to other smartphones of the day. 

Of course, Apple did seem to realize its mistake soon enough, because the iPhone 3G shifted the focus to apps and having the Internet in your pocket. Still, it is always interesting to hear how the original designers look back on the process. 

source: Trusted Reviews via BGR

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