Original iPhone engineer apologizes to users, saying it was only "an OK phone"

Original iPhone engineer apologizes to users, saying it was only
Hindsight may be 20/20, and apparently in the past 7 years, Bob Borchers, who was part of the original iPhone team at Apple, has come to realize that Apple had its priorities backwards when designing the original iPhone. Borchers even went so far as to apologize to those who owned the original iPhone, saying that the device was only "an OK phone".

To be clear, Borcher isn't saying that the device was terrible, just that the focus by Apple wasn't where it should have been. He says that in the early days designing the phone, the "value propositions" that Apple focused on (in order) were: "a revolutionary phone, the best iPod ever and the Internet in your pocket". However, Borcher has come to realize that Apple oversold the phone part of the equation and should have reversed the order of those value propositions, because the real revolutionary aspect of the device was in the web browsing experience compared to other smartphones of the day. 

Of course, Apple did seem to realize its mistake soon enough, because the iPhone 3G shifted the focus to apps and having the Internet in your pocket. Still, it is always interesting to hear how the original designers look back on the process. 

source: Trusted Reviews via BGR

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36 Comments

1. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Interesting.

13. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea, interesting in the fact that they weren't afraid to push the limits and deliver insane value to the customers. After Jobs' death its literally been "how slow can we go to fully milk these fools and when is the right time to copy others".

42. InspectorGadget80 unregistered

yep and they copy the design from SONY

25. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Still iphone is an OK phone....

38. ardent1

Posts: 2000; Member since: Apr 16, 2011

That's what makes the iPhone magical. You talk to the Apple haters and you get the impression the iPhone could do everything, which is just a double standard imposed on Apple. Apple makes premium products that are intuitive and fun to use. It works. So yes, it's an OK phone.

43. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Thanks God it works!!... Yeah, its an ok phone While HTC, Sony, LG, Samsungs etc are all very excellent phones. great value for money, not a midranger in a price of highest end...

2. Sauce unregistered

¯\_(ツ)_/¯

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

My recollection of the OG iPhone is that its phone functions were in the middle of the pack of phones from RIM/BB, Nokia, Motorola, etc. at the time. The break-out function was the Internet access. Fortunately for Apple, Internet access at the time was on the slow side, so EDGE was not the limitation that it became in later years. Sauce, I see you edited your post. Now everyone will wonder what your post was before you edited it.

9. Sauce unregistered

I edited it to avoid unnecessary fanboy rage, always happens when ever a good thing is said about Apple. The fanboys rage in anger. But yes, I agree with your post.

17. networkdood

Posts: 6330; Member since: Mar 31, 2010

It is still just an ok phone, well, a little better...

39. ardent1

Posts: 2000; Member since: Apr 16, 2011

It set the form factor all flagship models are still using today. Large screen, we type on "glass", the omission of unnecessary buttons, and makes us want to watch videos, surf the web, etc

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

To their credit, Apple's team were able to move very quickly to change the value proposition. As a contrast, the team at RIM/BB are still trying to connect with a viable value proposition.

19. networkdood

Posts: 6330; Member since: Mar 31, 2010

that is true...

4. hamad138

Posts: 7; Member since: Feb 26, 2014

still 100x sexier than Galaxy S5

7. SleepingOz unregistered

Yet the S5 is 100x better than this.

10. Sauce unregistered

7 years later in technology and innovation... You think??? x'D

8. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

That is a bit of a a streeetch.

20. bayhuy

Posts: 320; Member since: Jun 23, 2011

Every phone out there is sexier than S 5...well...Kyocera Echo...is on par...

5. Sauce unregistered

Lol at post 4. This is true.

11. fouadqr

Posts: 326; Member since: Nov 21, 2012

In 2007 .. N95 was the best phone .. the first iphone was nothing compare to N95 :D

12. Sauce unregistered

What was that? Never heard of it

14. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

N95 and OG iPhone, both really fantastic and innovative phones. iPhone was more futuristic and actually it reminds many modern smartphone. N95, just go to Wikipedia, it is a great phone.

15. alpinejason

Posts: 262; Member since: Sep 06, 2011

nokia n95 it ran symbian s60 and i still have mine it still works and yes iphone was nothing compared to it

21. domfonusr

Posts: 1094; Member since: Jan 17, 2014

That really was the best device of 2007... the Nokia N95. Even the N75, released in the same year, was as good as the original iPhone in most respects (plus 3G and minus the touch screen... but the camera was just as good in resolution, and had a flash to boot!), and back then I liked the form factor of the N75 better anyway. The "TabTop" update was disappointing, but I had my N75 for five years before I had to sell it, and it was still working just fine when I did sell it.

24. PBXtech

Posts: 1032; Member since: Oct 21, 2013

26. domfonusr

Posts: 1094; Member since: Jan 17, 2014

Nice find, indeed!

18. networkdood

Posts: 6330; Member since: Mar 31, 2010

SO, my wife got her 550.00 ipad mini air 2 tablet in today - 2X the price of Nexu 7 2013 - no GPS, no Accelerometer...no distinct advantage over Nexus 7 - and there are a ton of apps for Nexus 7, just like for any Android device...nice to see someone that used to work for Apple admit what he did, but the company still rips off its customers...

23. Sauce unregistered

Looks like another fanboy making up silly stories in favor of hatred towards Apple lol. So tell us, did she get a Mini, or an Air, or BOTH for 550? Lol good try.

28. hurrycanger

Posts: 1775; Member since: Dec 01, 2013

Mini Air 2. I suppose he was confused because it was the 2nd iPad mini and it looked like the iPad Air. In fact, it's exactly the same with the Air except for the screen size.

34. timepilot84

Posts: 113; Member since: Aug 16, 2012

Yeah, everyone I disagree with is making up silly stories, too.

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