Oops! We are more careless with our phones when a newer model is nearing release, study finds
posted by Daniel P. / Dec 20, 2016, 6:00 AM
You know the drill - a newer model of your current phone nears release, and your handset of choice suddenly feels sad and useless. What to do given that you splurged so much money on it last year, and it still works perfectly fine? Well, researchers from the Columbia Business School recently plotted the amount of accidents with our phones prior to the new model release, and it turns out that they go up nearer to the event.
There is even a phrase coined for this phenomenon - the "upgrade effect" - and it seems to be valid for a lot of things, not only handsets. The authors also focused on the peak of the amount of iPhones reported lost when a fresher model is on the horizon.
Thus, it turns out that we may be subconsciously more careless with our oldie-but-goodies when a shinier thing is in store, and may be more prone to lose or drop them in order to justify a new purchase - you know, the "oops" factor.
Posts: 5868; Member since: May 06, 2016
Well... Though the excitement of having a new phone in store is great, I do not neglect or become careless with my oldies... I keep my old gadgets. Nostalgia is a better motivation for me than a new flashy phone model.
posted on Dec 20, 2016, 6:27 AM 7
Posts: 2694; Member since: Nov 09, 2015
I quote: "a newer model of your current phone nears release, and your handset of choice suddenly feels sad and useless." Not in case of an iPhone... An iPhone 6 user shouldn't feel "SO BAD" when he sees The iPhone 7... I mean, he should, in fact, feel HAPPY cause his 'i6' still possess a 3.5mm Jack and look almost identical physically and have the same fluidity (more or less)...! Oh well... Jobs would be real, and I mean "REAL" angry if he was still among the living... G'Day!
posted on Dec 20, 2016, 6:44 AM 2
Posts: 250; Member since: Oct 19, 2016
I've been using the same s4 for near 4 years.. Ive never once felt the "I want to upgrade just because" bug lol
posted on Dec 20, 2016, 7:49 AM 0
Posts: 6959; Member since: Mar 04, 2015
What!!! That can't be true. Samsung phones don't last more then a year and a half according to ifans. Wish that bug wouldn't bite me LOL, Note 8 coming in 2017, YES
posted on Dec 20, 2016, 8:26 AM 0
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