Nokia's market share tumbles at home, company loses more than half of its presence in a year

Nokia's market share tumbles at home, company loses more than half of its presence in a year
Nokia might still hold the number one spot for phone sales worldwide, but it has recently lost its smartphone king crown outranked by both Samsung and Apple in the last quarter. Now, the company has lost its standings in one more area - this time it’s the company’s biggest stronghold, its home market in Finland. Nokia’s market share there has tumbled from 76% last year to only 31% in the third quarter of 2011.

Figures recently released by IDC reveal that even the loyal Finns are now flocking to other platforms and manufacturers, cutting the company’s share by more than a half.

The biggest beneficiaries of Nokia’s downfall are Samsung, Huawei and Apple. Samsung for once grew from virtually non-present 3% share to just behind Nokia. Apple grew slowly but steadily to capture a 16% share in Q3 2011. Huawei emerged from literally zero presence in Finland in the third quarter of last year to the respectable 11% in Q3 2011. The rest of the companies that sold well in Finland were Sony Ericsson with 11%, and ZTE holding 6% of the market.

Now, this shouldn’t be seen as a big hit to Nokia sales - after all, Finland is a small nation with a population of just 5 million. It’s more about the perception of Nokia’s products which has always been great at home where the overwhelming majority of users were proud to carry a phone made by the Finnish manufacturer.

source: Taloussanomat via GigaOM

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23 Comments

1. remyrz

Posts: 205; Member since: Oct 28, 2010

damn you nokiaaa!! -__- my poor n900...

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

another win for samsung.

3. Giggity

Posts: 147; Member since: Nov 17, 2011

Are we talking about market share in 2010 or 2011?

4. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

fatal decisions over past few years - lack of support for N900 (great device) - too late touch screen only phones (but funny is that Nokia phone shas the best tactile and feedback response) - ignoring a little bit touch screen technology - symbian started to be developed in a right way much TOO LATE - joke with S. Elop conferences and his point fo view (he could save what he said for himself...stakeholders weren't happy and Nokia feels it right now) - abandoning MeeGo (it was highly anticipated...almost like new Duke Nukem:]) I hope that with MS they will return.

7. ZEUS.the.thunder.god unregistered

i agree with you. nokia was late to the party.

12. snowgator

Posts: 3621; Member since: Jan 19, 2011

As big of a WP fan as I am, I agree that keeping either one line of Symbian devices or keeping the Meego N9 line going would have been smart. I think the N9 had tons of fans just waiting to buy in. Silly to not offer choices.

22. Penny

Posts: 1869; Member since: Feb 04, 2011

I'm on board with that snow. If I were an executive at Nokia, I would do everything in my power to maintain at least one other home-grown option such as MeeGo. Not only is it a great outlet to encourage employee creativity and technical skill, but it it can ultimately be the solution you want to use across the board if users love it.

5. louayjoumaa

Posts: 2; Member since: Dec 02, 2011

damn...ok there it goes my n9..:(

6. ZEUS.the.thunder.god unregistered

i am sure they will be back with a bang. Nokia just needs some time. their build quality and camera are still the best in the business. if they can put something with 4 inch super amoled display + a good carl zeis lens with build of n8 with other goodies, they still have a shot. means if we look at lumia 800 its an absolute beauty but its no match for something like sgs II and finns should keep SGS III in mind while devolping their flagship for the U.S. market.

8. c.hack

Posts: 614; Member since: Dec 09, 2009

Sounds like Palm all over again. Maybe HP will buy them. lol

9. ryq24

Posts: 875; Member since: Oct 17, 2011

that gotta hurt!

10. -RVM-

Posts: 331; Member since: Oct 19, 2011

This was expected and is part of transition to new strategy.

11. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

I think that Nokia don't want to play with "the best" right now. They want to grab a piece of pie they lost last year. Slowly integrate with MS and differentating their Windows Phones from other manufacturers. I can't agree that windows phones are not high end. The only reason why android phones received bigger and bigger hardware is systems requirements. If newest android needs that, manufacturers must do that if they want to have new version. If windows is silky smooth what is the purpose to put so powerful (and not fully used) hardware? To look better in spec sheet? Give me a break. Moreover, remember that because of MS policy there is no such a huge defragmentation like in adroids realm. It helps building eco system, create better apps and optimizing. I hope that Nokia will have something more to show and they will benefit from this cooperation.

15. ZEUS.the.thunder.god unregistered

couldn`t agree more.

20. thatdude1 unregistered

I am in full agreement with what you are saying.

13. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Maybe Nokia and RIM could merge and present a combined acquisition opportunity to HP? Or, better yet - MS.... MS seems to want to continue throwing shareholder $ down the rathole that is their mobile initiative, so Nokia and RIM would seem to be an ideal opportunity.

14. ZEUS.the.thunder.god unregistered

come out of your dream world

16. systamatics

Posts: 63; Member since: Nov 16, 2011

somehow this is false news , there are MORE companies that sell phones in finland , the five companies here are 100% , where is HTC , motorolla , etc...

17. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

I would die laughing when someday Apple buy google:] Everything is possible nowadays:) I can imagine this fandroids mass desperate howling)))))

18. DIYguy

Posts: 190; Member since: Feb 27, 2011

Smartphones aren't everything, if someone really thinks that Nokia is going to fall just because of them they are STUPID... As PA reported a while ago (or was it gsmarena?) that only one third of phones world wide are smartphones. Now Nokia still ships allmost twice as many phones than Samsung thats second on the list... (Yes Nokia is first) (http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats) No, Nokia won't be falling anytime soon...

21. thatdude1 unregistered

If only more people knew about this like you do, my friend, then they would see that Nokia going under is just a pipe dream.

19. Ikvnik

Posts: 14; Member since: Dec 01, 2011

I did expect this but it can't stop me from getting a lumia. Nokia is only just recovering, let's see what the future will look like :)

23. henrickrw

Posts: 408; Member since: Sep 16, 2011

The N9 is the best what they have done since the N95 & The E72 which I own. I'm lovin my GS2

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