Nokia to market Lumia smartphones directly this Holiday season
No, the arching contraption you see in the photo below isn't a time machine, nor a high-tech tanning booth. It is a flashy display stand, the kinds of which Nokia has been using across Europe and other parts of the world to promote its phones. They can usually be seen in shopping malls, with sales assistants around them ready to give answers to your burning questions about Nokia hardware.
"But wait, how come I haven't seen these before?", you say. Well, the thing is that Nokia has rarely used them in the U.S.
Now, it isn't exactly clear which U.S. markets Nokia will be targeting with its campaign, but it is certain that Queens Center Mall in New York City is on the list. In case you happen to spot one of the Nokia arcs in your local mall as well, do not hesitate to let us know!