Nokia has no 'Plan B' after Windows Phone 7

Nokia has no 'Plan B' after Windows Phone 7
Nokia once held 40% of U.S. market share for all mobile phones. But today, they are struggling to keep pace with Android and iOS. And, although they've abandoned the "burning" Symbian platform in favor of Windows Phone 7, investors are looking for greater assurance that Nokia will rise to their previous preeminence.

In an interview with CNBC, Nokia CEO Stephen Elop expressed confidence in the Windows Phone 7 OS, saying that "consumers are saying the Windows brand operating system is very good. Better in terms of satisfaction than the competing platforms."

But Elop did admit that there is no 'Plan B' after their WP7 push: "Plan B is to make sure that Plan A is very successful". And this is a tough issue from a market perspective. Should Elop have insinuated that there's a plan if Windows Phone 7 fails to revive Nokia?

Of course, the truth is that a failed WP7 push will likely mark the end of Elop's stint at Nokia, so a Plan B really isn't his concern. Elop went on to say that Nokia will use the WP7 OS to cater to all price ranges. And that could be a key ingredient to their success. An ever-improving WP7, combined with Nokia's strong aesthetics and a broad lineup could be the beginning of Nokia's revival.

source: CNBC via IntoMobile



11. TKFox007

Posts: 303; Member since: Nov 02, 2010

The reason there is no plan B is because plan A is designed to fail and fail hard. It's all part of the plan for Microsoft to buy out Nokia at a premium price.

10. Dj21o

Posts: 437; Member since: May 19, 2011

I don't know why, but I don't like customization (to an extent). With Android, I have to change themes, kernels, wallpapers, ROMs, etc. Not to mention killing apps, turning off 3g, sync, brightness, just to make it 24hrs. I love the OS and what it offers, but battery life is so screwed lol. WP7 seems to be a solid OS. (To me)

12. jroc74

Posts: 6023; Member since: Dec 30, 2010

Look at what you just posted. You dont like customization (to an extent) and then go and do all that customizing...and extra with ROMs and kernels...lolWith Android you DONT have to change themes, kernels, wall papers, ROM',s etc. Ppl that wanna do that, can. Ppl that dont wanna do that dont. Android can be as simple or as complex as you want, thats one of the beauties of Android. And you mentioned ROMs and kernels. That only applies to a small group of ppl. My girl friend doesnt know what a ROM or kernel is. My girl friend also has my Droid X1 going on 2 months. All she does is browse the web, text, make and receive calls, and play any games I already installed on it. She didnt even know I wasnt logged into my account so she could get apps from the Market. She never even tried to use the Market. I didnt log in for over a month. She doesnt have to kill apps, 3G, sync, brightness to make it 24 hours. I knew before getting it it was one of the best Android phones for battery life. I dont use auto brightness. That hurts the battery more than help it. I go with a % thats good for indoors mostly and adjust for outside if needed. When you say "with Android..." you have to realize Android isnt just your phone or my phone. There are some Android phones that are better with battery life than others. Rated talk times usually are a good indicator of overall battery life. Rated for Incredible 5: hours; rated for the Droid X1: 8 hrs. With the Droid X being a bigger phone, Motorola did something right about battery life...

9. hepresearch unregistered

It just seems like every other word out of Elop's mouth is designed to discourage investors from Nokia... I mean, if I was running a company, and I went to the people who I was hoping would invest in the company stock, I would definitely have a "Plan B" in case of unforeseen consequences and such... but no, this guy comes out here and says, "Yeah, we just bet the whole farm on WP7!" "Well, what if WP7 fails?" "Oh, don't worry! It can't fail!" "So, what if it does?" "Um... WP7 is so perfect and awesome that it just can't fail!" "Kind of like how, um... awesome and unsinkable the Titanic was?"... So if Microsoft's precious WP7 fails to impress, Nokia has a non-plan backup plan... "... eat, drink, and be merry, for tomorrow we die!" Thanks for telling the whole freakin' world about your non-plan, Elop! That's just plain awesome...

8. snowgator

Posts: 3629; Member since: Jan 19, 2011

I kinda laughed at the "Elop won't be around for plan B" comment. Windows has a smooth running, easy to set up OS which will have a very loyal fan base in a couple more years. Since it is not as easy to change around as Droid, it will not appeal to as large of a base. But I think Nokia will make a larger profit on it, as the software will not be maintained at their expense like Symbian was. As for mid-range Smart phones, surely Nokia and Microsoft have a plan for that. For Windows to truly compete with Google, they had to branch into that market anyway. May as well do it with the experince of Nokia behind them.

7. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

sorry but it's the fact. statistics show it. they just interpret the trend. im sure once nokia releases WP7 devices. they will gain again.

6. danman7200 unregistered

This is a huge risk for Nokia. A less risky alternative would of been Android. With Nokias Hardware expertise, esepcially where i Need it cameras, video, xenon flash a Nokia android phone could be amazing. There was a time every year my phone was a high end nokia smartphone. Now its always Android. I don't like Windows 7 because the UI looks like it can't be configured. Everything on android can be modded configured to however you see fit.

5. bobby2680 unregistered

i agree how can nokia cater to all price ranged? when MS has a high end requirements to run WP7...

4. Dj21o

Posts: 437; Member since: May 19, 2011

I honestly hope these phones come to Sprint. I love Android and all, but I need a change lol. Good post.

3. LegolasGreenleaf unregistered

Microsoft has strict hardware restrictions for WP7 platform. With such high end specs, how do Nokia plan on producing WP7 handsets at entry-level and mid price ranges?

2. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Agreed. Nice read, props Ken. As far as the subject goes, not too sure of Elop, but WP7 and Nokia sound pretty sweet to me.

1. Eingild

Posts: 203; Member since: Apr 19, 2011

I like this article. It has a positive feel to it unlike other articles who keeps on implying that Nokia is going down.

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