According to the latest data by Euroset, Nokia surpassed Samsung in Russia this past summer, capturing 29% of the market versus Samsung's 27%. While that paints a rosy picture for Nokia on the face of it, both it and Samsung had been incrementally losing share due to competition before Nokia was able to begin growing in the market again.
The growth across the board though has been at Samsung’s expense. Other manufacturers have remained largely static, with Alcatel, LG and even Apple seeing incremental gains.
Over the past year, Samsung has seen its share contract from a robust 38% to 27%. Nokia has managed to bring to market a number of highly affordable devices to market and that, along with carriers that are more than happy to tout the brand along with Windows Phone, have made a compelling value proposition to consumers.
Earlier this year, Andrei Dubovskov, CEO of Russia’s largest carrier, MTS, noted that it was going to be making a big push to promote Windows Phone since it stopped selling the Apple iPhone. Dubovskov pined about the costs involved to buy and sell the iPhone, leaving the carrier with little revenue to show for it.
Samsung’s vast portfolio allows the Korean giant to have something for everyone, and we would not begin to write the conglomerate off by any means. However, this turnaround for Nokia is also indicative of the Finnish legend’s capabilities to play on a global stage and deploy a myriad of products with great build quality.
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