Nokia #1 in Russia again

Nokia #1 in Russia again
According to the latest data by Euroset, Nokia surpassed Samsung in Russia this past summer, capturing 29% of the market versus Samsung's 27%. While that paints a rosy picture for Nokia on the face of it, both it and Samsung had been incrementally losing share due to competition before Nokia was able to begin growing in the market again.

The growth across the board though has been at Samsung’s expense. Other manufacturers have remained largely static, with Alcatel, LG and even Apple seeing incremental gains.

Over the past year, Samsung has seen its share contract from a robust 38% to 27%. Nokia has managed to bring to market a number of highly affordable devices to market and that, along with carriers that are more than happy to tout the brand along with Windows Phone, have made a compelling value proposition to consumers.

Nokia #1 in Russia again

Earlier this year, Andrei Dubovskov, CEO of Russia’s largest carrier, MTS, noted that it was going to be making a big push to promote Windows Phone since it stopped selling the Apple iPhone. Dubovskov pined about the costs involved to buy and sell the iPhone, leaving the carrier with little revenue to show for it.

Samsung’s vast portfolio allows the Korean giant to have something for everyone, and we would not begin to write the conglomerate off by any means. However, this turnaround for Nokia is also indicative of the Finnish legend’s capabilities to play on a global stage and deploy a myriad of products with great build quality.

sources: Vedomosti.ru via WP Central

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19 Comments

1. zuckerboy

Posts: 898; Member since: Dec 22, 2011

It is normal cuz russians doesnt buy smartphone

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

.......

6. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

If it is not a secret, from what country you are?

13. Kal-el

Posts: 96; Member since: Dec 14, 2012

Because in soviet russia smartphones BUY U! LOLz

17. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

What your comment has to do with my comment?

19. wilsong17 unregistered

nokia is microsoft what are you talking about

2. akki20892

Posts: 3902; Member since: Feb 04, 2013

No.1 like a boss.

15. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Euroset is a big retailer in Russia. The data is for their retail sales only, not for entire country. BTW, Nokia have dropped in value even though their shares increased. Nokia's share in terms of value is 15%, down 23%. Samsung is same at 32%.

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

OMG NOKIA #1!!!!1! /s

5. GoBears

Posts: 456; Member since: Apr 27, 2012

This is largely due to the the promotion Nokia was running. Buy any Nokia smartphone and receive 2 fifths of vodka and Nokia branded wooly bluetooth earmuffs!

7. bootroot

Posts: 35; Member since: Sep 11, 2012

Russia the coldest country in the world. Never wonder which tactile phone are running ok with gloves???? >> NOKIA Imagine you live there do you seriously a smartphone that require you to remove you gloves even to answer a call! In russia Apple Fanboyz dont have fingers coz they're frozen :))

11. lalalaman

Posts: 638; Member since: Aug 19, 2013

s4 has super sensitive touch but so does lumia 520 :D:D:D

16. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

but they have finger print scanner.....

8. Long1

Posts: 399; Member since: May 18, 2013

It's not clear if this is about all handsets or only smartphones.

9. jdoee100

Posts: 334; Member since: Jun 04, 2013

You're right. This is probably all handsets, because window phones have only ~8% smartphone market share in Russia. Nokia has less than 8%.

10. sri_tech

Posts: 188; Member since: May 21, 2013

That Windows phone share of 8.9% is for Q1. This is for Q2 which must have improved a lot with handsets like 620, 720.

12. ianbbaa

Posts: 332; Member since: Mar 20, 2013

Eldar Murtazin is "happy" again about this news...

14. livyatan

Posts: 867; Member since: Jun 19, 2013

This is not smartphone share but overall mobile phone share. Nokia still sells loads of Asha phones, much more than Lumias

18. davitdavtyan

Posts: 3; Member since: Sep 04, 2013

Nokia is making a great smartphones and it has nothing to do with anything. This is fact that Nokia came back with a great smartphones with high quality. Nokia Lumia lines are very high quality and windows phone OS is getting more and more better.

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