New iWatch concept render takes inspiration from the Nike Fuel band

New iWatch concept render takes inspiration from the Nike Fuel band
Apple didn't even make a passing remark that could be misconstrued as being a hint about a possible iWatch in the works, so that means it's time to go back to rumor, speculation, and the most fun of all: concept renders. The newest concept render of the iWatch comes from Thomas Bogner, who has obviously taken his inspiration not from any Apple products, but from the Nike Fuel Band.

It leads to quite an interesting concept for the device and not one that you would normally expect. The general consensus when it comes to smartwatches is that you would probably want something of a square display in order to show the most information at a time. Bogner has decided that maybe a thinner, wider display could work just as well (assuming you pare down the functionality of the device to only the uses best suited for a watch, meaning no photos or video).

Bogner’s concept of the iWatch would feature Siri voice commands, and access to apps like like Mail, Messages, Calendar, and Music, as well as integrated Nike fitness software (obviously). It is certainly one of the more innovative ideas we've seen, which is why we thought it worthy to pass along. 

source: Dribble via 9to5Mac



1. Beijendorf unregistered

... How are you supposed to hold your arm in order to view that display? I can see it being the right way up but still awkward if you put it with the display facing the palm-side of your arm. But then there's the risk of scratches on the display, and quick-peeks at the "smartwatch" is made more difficult.

4. DaHarder

Posts: 177; Member since: Oct 10, 2009

It's just a 'concept' though I certainly understand your concerns. As one who owns a SONY Smartwatch, an I'm Smartwatch, a Pebble, and now a Galaxy Gear (easily the very best of the lot), I don't see the change to a more bracelet-like/loose form factor to be a step in the right direction for smartwatches. The display of these devices needs to be stationary, NOT something that's highly susceptible to moving/rotating around one's wrist. This 'concept' may be nice enough looking but it appears to be far less than ideal for its intended purpose.

6. k1ng617

Posts: 270; Member since: Oct 13, 2009

Why couldn't the screen face inward and you lift your arm similar to how you would give the finger...only without the finger of course.

8. donphone

Posts: 64; Member since: Oct 20, 2013

He's obviously not an design engineer ;)

9. shahrooz

Posts: 792; Member since: Sep 17, 2013

Obviously, English is not your native language :D (neither mine)

2. GeekMovement unregistered

hm.. interesting. I can see people who love wristbands purchasing this; however, i'm waiting for the google gem smartwatch (:

5. DaHarder

Posts: 177; Member since: Oct 10, 2009

The Google 'Gem' has definitely captured my attention, especially if Google/Motorola incorporates some of that Moto X/Droid 'always on' goodness into the OS. Let's Hope So!

3. roddymerritt

Posts: 1; Member since: Sep 19, 2013

Close but think 2" band

7. BigBoss10

Posts: 279; Member since: Aug 31, 2012


12. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Tim Cook is on the Nike board of directors

10. Penywyz

Posts: 255; Member since: Aug 13, 2013

It honestly loos like a fuel band from that some one photo shopped...

11. McLTE

Posts: 922; Member since: Oct 18, 2011

for a girl who wear's bracelets maybe.. I don't see this being a good male accessory. I can't remember the last time I saw a guy wear a hard bangle type bracelet. silicon and links.. sure. This design would NEVER catch on, in my opinion. For me.. I want a WATCH design.

13. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

hmm...if this was the same price as the $1.99 Livestrong wristbands i'd be all over this.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.