New ad for the Apple iPhone 5 highlights "Do Not Disturb" feature

New ad for the Apple iPhone 5 highlights "Do Not Disturb" feature
It's the 7th game of the NBA finals and there you are on the court at the American Airlines Arena, wearing your Miami Heat jersey. Time is running down and as you move closer to the hoop, totally undetected by the Clipper's defense, you notice LeBron James giving you a subtle nod of the head. It's the signal! You grab the pass from LeBron and are about to slam the ball in the hoop for the title-winning basket hear your Apple iPhone 5 ringing, waking you up from a great dream.

Your dreams don't always have to be interrupted by your Apple iPhone. A feature called "Do Not Disturb" is the highlight of a new ad for the device. The application allows you to block calls for a pre-set period of time from everyone except certain numbers that you select. After all, some phone calls are worth interrupting a great dream to take.

In the new ad from Apple, you happen to be playing table tennis with the Williams sisters (and kicking their butt), which is something that you wouldn't want to be interrupted doing. What dream would you hate to see interrupted by your ringing handset?

source: YouTube via TUAW

Related phones

iPhone 5

PhoneArena Score:


User Score:

  • Display 4.0 inches 1136 x 640 pixels
  • Camera 8 MP (Single camera) 1.2 MP front
  • Hardware Apple A6 1GB RAM
  • Storage 64GB, not expandable
  • Battery 1440 mAh
  • OS iOS 10.x


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