New ad for the Apple iPhone 5 highlights "Do Not Disturb" feature

New ad for the Apple iPhone 5 highlights "Do Not Disturb" feature
It's the 7th game of the NBA finals and there you are on the court at the American Airlines Arena, wearing your Miami Heat jersey. Time is running down and as you move closer to the hoop, totally undetected by the Clipper's defense, you notice LeBron James giving you a subtle nod of the head. It's the signal! You grab the pass from LeBron and are about to slam the ball in the hoop for the title-winning basket when...you hear your Apple iPhone 5 ringing, waking you up from a great dream.

Your dreams don't always have to be interrupted by your Apple iPhone. A feature called "Do Not Disturb" is the highlight of a new ad for the device. The application allows you to block calls for a pre-set period of time from everyone except certain numbers that you select. After all, some phone calls are worth interrupting a great dream to take.

In the new ad from Apple, you happen to be playing table tennis with the Williams sisters (and kicking their butt), which is something that you wouldn't want to be interrupted doing. What dream would you hate to see interrupted by your ringing handset?

source: YouTube via TUAW

Related phones

iPhone 5
  • Display 4.0 inches
    1136 x 640 pixels
  • Camera 8 MP (Single camera)
    1.2 MP front
  • Hardware Apple A6, 1GB RAM
  • Storage 64GB, not expandable
  • Battery 1440 mAh
  • OS iOS 10.x

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46 Comments

41. cripton805

Posts: 1485; Member since: Mar 18, 2012

My blocking mode is my power button. They can leave me a voicemail or a text. If they don't, then it must not be important.

36. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i saw this on T.V. on the Hotel and thought it was pretty stupid. what an insignificant feature to showcase, this has been around on many phones for years.

30. bipinm

Posts: 124; Member since: Oct 07, 2012

my sony c510 have that feature...i think k750 has that too...block all calls except the one on the list... They dont have to brag about it like its an all new and great feature...thats all im gonna say...

33. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

Sony has nothing to brag about

43. SleepingOz unregistered

Only apple can, right? And you said you're not a fanboy. Seriously!

23. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

I love how the droiders flock to every apple article to hate on apple/iOS. It's funny how y'all hate apple so much that u have to remind everyone everyday with these non creative disses lol. Y even click the article...that shows how much apple is on your mind.

35. HouTexan

Posts: 462; Member since: Jan 08, 2012

As if you make it any better by replying with the same "hater" comments over and over again. smh

38. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

Who do I hate on exactly lol. Post any link to an article with me hating... Please

16. jsdechavez

Posts: 818; Member since: Jul 20, 2012

New feature? Like Symbian had this for years...

22. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

Dude Symbian is dead. Nokia is about wp8 now

34. wassup

Posts: 565; Member since: Jun 23, 2011

so when we say that the S3 has it, you say Apple had it first, when we say Symbian had it before Apple, you say it doesn't matter because it is dead? It does matter, you're just being a hypocrite.

37. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

No people who complain about who copy's who r hypocrites. I don't care who has it, jus give credit where it due. Apple had this before Samsung. That's it and that's all.

39. SleepingOz unregistered

And the old N-series had it before apple, so all the credits goes to Nokia. "20. darkkjedii posted on 5 hours ago 3 And blocking mode is poorly implemented as it still allows the phone to vibrate. Sammy copied apple on that one. Watch YouTube buddy." You must be the biggest hypocrite among us all then. LMAO!

13. jibraihimi

Posts: 816; Member since: Nov 29, 2011

Is it same 'Do Not Disturb' feature which failed to work for majority of iPhone users on New year day.........???

46. Twisted247

Posts: 282; Member since: Oct 12, 2012

LoL yep same feature that failed on the new year. Same Day the add released TONS of iOS users reported their do not disturb feature wouldn't shut off at the designated time. LoL take a look herehttp://www.tomsguide.com/us/iOS-Do-Not-Disturb-broken-bug-turn-off,news-16531.html#xtor=RSS-980

11. Whateverman

Posts: 3295; Member since: May 17, 2009

That was cute, but if I were having a dream that involved Serena Williams... We most definitely would not be playing Ping Pong! That woman is GORGEOUS!!!

10. tiara6918

Posts: 2263; Member since: Apr 26, 2012

They keep on advertising features their competitors had several years ago

5. ray77

Posts: 126; Member since: Nov 17, 2012

an it call that innovation LOL

3. Smart

Posts: 76; Member since: Aug 20, 2011

Thank God I dont have this on my phone.....The other day I was dreaming that I was about to buy an iphone 5......a friend called up........ Saved me from a nightmare.......

21. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

Dumb...

29. bipinm

Posts: 124; Member since: Oct 07, 2012

yes...we know..

2. ama3654

Posts: 295; Member since: Nov 27, 2012

LOL Apple has become a laughing stock now, I guess their iDevice was not able to notify them that DO NOT DISTURB has been reported faulty....

1. rusticguy

Posts: 2828; Member since: Aug 11, 2012

DND app already there on googleplay for Android.

6. anywherehome

Posts: 971; Member since: Dec 13, 2011

many years....but on iPhone it hasn't been working since 1.1.2013 :-D Almost every Apple software is like 20 year ago.....just an icon board unfortunately they have so many illogical fans......so easy to influence them:www.youtube.com/watch?v=rdIWKytq_q4 :-D

24. bachelorrn0121

Posts: 57; Member since: Jul 13, 2012

Not all apple ad is cool.. Look at the comments and the like bar.. Poor ifans treat them like idiots.. http://www.youtube.com/watch?v=Ekmok6iSS6g

14. darac

Posts: 2156; Member since: Oct 17, 2011

S3 has it built in. The blocking mode. This kind of shows how Apple is getting desperate. Advertising such a feature like it's something special. Oh wait..

18. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

That feature debuted in ios6. Samsung added it as an update, after apple already had It. U r wrong. Watch YouTube buddy

20. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

And blocking mode is poorly implemented as it still allows the phone to vibrate. Sammy copied apple on that one. Watch YouTube buddy.

25. rusticguy

Posts: 2828; Member since: Aug 11, 2012

They are just advertising what they have copied from Android ... first it was panorama and now this :)

27. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

They didn't copy this from android, and android has copied apple too. Anyways who's cares who copies who they all do it. And how does the copying benefit u, other than giving u ammo to act like a little simple minded kid on PA?

* Some comments have been hidden, because they don't meet the discussions rules.

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