Google implements a feature to mute reminder ads

Congratulations, reminder ads are now mutable for a maximum of 90 days, as stated by Google! But what exactly are those, and why are we happy that we finally have control (although not complete) over them?

Reminder ads are pop-ups, prompting you to buy something, and are most likely to show up if you've recently looked up something in an e-shop. These pesky intruders can offer you everything from a pair of socks to a brand new car, and are quite adaptable, meaning they know exactly what you want and when you want it. But how they've become so smart, knowing exactly what you want? Well, with the help of Google Ads, of course. Reminder ads are only visible if the advertiser is using Google's advertising program, and the process goes something like this:

You can disable reminder ads, following these 4 steps:

This newest feature could be taken as an improvement to the already existing "mute this ad" option, which was launched back in 2012 and lets you mute a single ad. There's a difference though - "mute reminder ads" disables ads from the whole domain, not just a single one. Google is currently working on integrating websites into its new system.

source: Google via VentureBeat