Motorola has filed to register the MOTO Z trademark in the US

Motorola has filed to register the MOTO Z trademark in the US
A recent discovery in the USPTO database reveals that Motorola has filed to register the MOTO Z trademark in the US.

Last week Motorola unveiled three new mid-range smartphones, the Motorola Moto G4, G4 Plus, and G4 Play. Later that day, a rumor originating from reputable smartphone leakster Evan Blass claimed that Motorola will discontinue the Moto X series and refocus its high-end efforts on a new Moto Z phone series. 

In a rather interesting coincidence, the official USPTO documents reveal that Motorola filed to register the MOTO Z trademark on the same day that Blass made his comments. The discovery clearly shows that Motorola clearly wants rights over this trademark, but not all trademarks are usually put to use on real products. In light of recent rumors, however, this does seem to further fuel rumors of the demise of the Moto X lineup.

According to previous rumors, the Lenovo-owned smartphone maker is currently working on two Moto Z models. The handsets are said to be branded as the Moto Z Style and Moto Z Play, following the same naming scheme as the current-generation Moto X series. Reportedly, both Motorola Moto Z handsets will come with fingerprint sensors on the front and modular back plates on the back. 

Other rumors say that Motorola is so committed to promoting the Moto Z brand that even the 2016 Verizon Droids will be sold as the Moto Z Play Droid Edition and the Moto Z Style Droid Edition. Obviously, none of this information can be confirmed at this point.

If the online rumor mill is to be believed, the Motorola Moto Z Style and Moto Z Play will be officially unveiled in the first half of June at Lenovo's Tech World 2016 event in San Francisco. For the mid-range Moto G4 series, Lenovo decided to hold the official unveiling in India, a country where budget-minded smartphones account for a great portion of the total market.

source: UPSTO via Droid-Life

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14 Comments

1. Mxyzptlk unregistered

The death of the Moto X and the death of Motorola.

2. uzimafioso

Posts: 469; Member since: Jul 15, 2014

Usually I don't reply to your idiotic posts because they are just infantile but the X series did not define Motorola. If Lenovo can do Motorola justice then it's all fine and regardless of what anyone says this year's G4 series is better than ever so I dont doubt the Z or the K or whatever it may end up being called is something to look forward to.

6. Mxyzptlk unregistered

That's the thing, they can't. Do some research for once. This is Lenovo we are talking about.

10. EricXu

Posts: 4; Member since: May 23, 2016

Lenovo. The company who managed to leverage IBM's PC division- ThinkPad and became #1 PC maker worldwide. In 2005, no one knew Lenovo. Now, most people do, and they sell the most computers worldwide. So you should do some research.

12. Mxyzptlk unregistered

We are talking about phones, not computers. I don't care what they've become because it's irrelevant to this discussion.

14. Shocky unregistered

Lenovo kept on most of the staff from Motorola and they've basically taken over Lenovo's smartphone range. it's basically the same people, same team.

8. ullokey

Posts: 178; Member since: Jul 28, 2015

For once, i agree with you

3. JnCrls unregistered

Moto X to Moto Z Xperia Z to Xperia X

4. 444777

Posts: 399; Member since: May 02, 2016

And they both don't look nice or stylish.

5. Bankz

Posts: 2543; Member since: Apr 08, 2016

Everyone loves to blame lenovo over nothing. Last i checked, moto x was never a top of the line phone in terms of anything be it specs, beauty, features or anything except price. The only reason people hyped them up is because of nostalgia and the 'american' motorola brand. Now, lenovo has come to shape things up and everyone still looks for a way to complain.

7. ullokey

Posts: 178; Member since: Jul 28, 2015

I suppose you have never used a Moto X phone. Yes, it was not big on specs nor beautiful nor features but it had well thought out features which sound very trivial but were very handy once you started using them..

9. Bankz

Posts: 2543; Member since: Apr 08, 2016

And neither are they killing any of those features..

11. EricXu

Posts: 4; Member since: May 23, 2016

People are just blaming Lenovo for the sake of complaining. Same thing happened when Lenovo bough IBM's PC division. Lots of complaining, about how the American icon 'ThinkPad' would go away. But nope, still strong today, and stronger than ever. Lenovo's #1 PC maker worldwide now. Take that, Lenovo haters.

13. hiseshu

Posts: 38; Member since: May 09, 2016

Let "moto x force 2" / " moto z force release then people will realise how great Motorola is in phone making.

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