Mobile penetration in Africa is now at 80% and growing fast

Mobile penetration in Africa is now at 80% and growing fast
As we have been saying for quite a while, and as we have been seeing more recently, emerging markets are the next big battle fields for mobile handset makers. The high-end markets in North America, Europe and Asia have essentially stabilized, but there are still huge sections of the world where mobile phones are not yet ubiquitous, let alone smartphones. One region where that is quickly changing is Africa.

A new report by TA Telecom says that mobile penetration on the African continent has reached 80%, and is still the fastest growing region in the world. That means 8 out of 10 Africans have a mobile phone, which adds up to approximately 802.4 million people. After Asia, Africa is the second largest market in the world. 

Of course, the majority of mobile devices on the continent are still feature phones, and the majority of wireless networks are 2G, meaning voice and SMS only. According to the data, about 63% of mobile connections in Africa are only 2G, while about 26% are 2.5G (EDGE) which adds low-speed data, and just 11% are 3G connections. 

Companies like Google have worked to make as many services as possible accessible through SMS, and to find ways to increase high-speed mobile data across the continent. As those networks are built out, the move to smartphones will undoubtedly begin speeding up considerably.

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5 Comments

2. hemedans

Posts: 755; Member since: Jun 01, 2013

me too i want to know how google help us, only nokia is our saviour here in africa. major networks like vodafone(vodacom) and airtel gave contract to nokia(nsn) to supply 3g in many areas. and its cheap you can find 8 hours unlimited internet for only tsh 500 (approximate 0.3 usd dollar) with speed around 8mbps.

5. androiphone20

Posts: 1654; Member since: Jul 10, 2013

You could look up Project loon, project link and blimps on Google

4. sipha

Posts: 440; Member since: May 12, 2012

and here in south africa it has even hit 120%

6. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

India is there to play first ODI.

7. Cyberchum

Posts: 1066; Member since: Oct 24, 2012

With cheap Androids comes a huge growth in Nigeria. Nokia is the most hit, they've only a miniscule of market share left which will get even lower next year.

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