Microsoft's Ballmer calls Apple a "low volume player" in all markets except tablets
posted by Alan F. / Oct 30, 2012, 10:52 AM
Turning to smartphones (a place that we love to turn to, by the way), Ballmer was asked if Microsoft was planning on developing its own smartphone and he said that he was happy to have HTC, Samsung and Nokia pushing Windows Phone 8 hard this holiday season. The WSJ then asked if Microsoft considered Apple's business model so that it could control both software and hardware, and the executive used this opportunity to fire a shot across the bow by calling Apple the low-volume player in every market it competes in, except for tablets. Now, it could be due to the less than 3% market share that Windows Phone currently has in the global smartphone market (according to Gartner), but it would seem that Microsoft's CEO is forgetting about a little number called the Apple iPhone. We wouldn't call selling 26.9 million units of the Apple iPhone 5 in the latest quarter "low volume". With the recent back and forth between Apple and Microsoft, a response from Tim Cook is probably forthcoming.
Ballmer also said that even though Windows Phone handsets do some things that both the iPhone and Android models don't, it takes more than features to succeed in the market. Ballmer said that customers need to touch, see and feel the phones, which he points out can be done at AT&T and Verizon where the phones are, in his own words, "well-presented, the salespeople know what they're talking about." We can also expect to see more ads for Windows Phone 8 like the two we showed you on Monday. Ballmer said that Microsoft has not had a television campaign for the platform in some time and will start to "tell the story in our own voice," another important step Ballmer says is required for Microsoft to gain market share in the global smartphone market.
I really afraid that ms will eat a lot of iPad market share :(
posted on Oct 30, 2012, 10:55 AM 15
Posts: 196; Member since: May 03, 2012
I hope it does When people realize what a actual good tablet should do
posted on Oct 30, 2012, 12:03 PM 26
Posts: 33; Member since: Oct 10, 2012
no worries, steve here really needs to sell his butt off to compete with apple or samsung sales. he can say he is king in PC (props to that) but hey baldy your windows hasnt even hit the shore yet and your downing others. better put your mouth where it belongs. not in between apple and samsung and that is for sure. plus he hates android and he is only rooting for windows whether good or bad cause his job depends on it. are you surprised ? this is just a gimmick to sell nothing more nothing less. you know what a true competitor is? when he recognizes the good in his opponent and praises them for leading innovation while at the same time being creative as well. the surface is the definition of creativity. cause it is soo unique and stands out on its own. but at the end of the day its...........windows....like yuck. i have a pc asshole give me something new. but i guess thats just how things are in this life.
posted on Oct 30, 2012, 7:07 PM 1
Good point Steve! And we can say MS is a low volume company except in PC. LOL
posted on Oct 30, 2012, 10:58 AM 23
Posts: 5993; Member since: Dec 22, 2010
Quite true. Until MS starts putting up WP8 sales numbers in the 10s of millions, it is all spin.
posted on Oct 30, 2012, 11:43 AM 10
Posts: 196; Member since: May 03, 2012
dude, how long have the wp been out, theyve accomplished so much in that short amount of time apple had no one to compete with when they came out, they were unique, back then so it was easy for them to get a lot of sells microsoft actually has work to do it wont happen over night but it will happen wp hasnt gone up much here in the US but every where else its catching on
posted on Oct 31, 2012, 10:23 AM 0
Posts: 41; Member since: Oct 24, 2012
i know that the windows 8 software is nice and surface is a really really good tablet but i think that it is not in the position to say apple a low volume player.
posted on Oct 30, 2012, 10:59 AM 8
Posts: 1853; Member since: Feb 22, 2012
i think most guys will miss the point the term is bussiness model he is refering too low volume yes they are. the Apple works on profit and Demand in market unlike android they keep the supply chain limited to what they expect will be sold very quick . i think he is refering to that point and not saying that people dont buy it. maybe some buisseness guy can elaborate more on it
posted on Oct 30, 2012, 11:38 AM 7
Posts: 30833; Member since: Feb 05, 2011
26.9 mil damn apple that's hot
posted on Oct 30, 2012, 11:01 AM 4
Posts: 3991; Member since: Jan 04, 2012
Nokia still sells a million phones a day, and Samsung has equivalent figures. Samsung is also around the 100 million smartphones yearly level as well, so it's really not that many. I feel bad for the Chinese workers who have to put so many of the things together though. They should be paid equivalent to first-world workers.
posted on Oct 30, 2012, 4:50 PM 0
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