Microsoft's Ballmer calls Apple a "low volume player" in all markets except tablets

Microsoft's Ballmer calls Apple a
Microsoft CEO Steve Ballmer sat down with the Wall Street Journal to touch on a few things including smartphones and the recent launch of Windows 8 and the Microsoft Surface tablets. He said that numerically, there is nothing interesting to report following the launch of the new OS or the tablets. He did say that retailers would say that the two products are off to a good start and that some stores are out of stock on the Microsoft Surface tablet.

Turning to smartphones (a place that we love to turn to, by the way), Ballmer was asked if Microsoft was planning on developing its own smartphone and he said that he was happy to have HTC, Samsung and Nokia pushing Windows Phone 8 hard this holiday season. The WSJ then asked if Microsoft considered Apple's business model so that it could control both software and hardware, and the executive used this opportunity to fire a shot across the bow by calling Apple the low-volume player in every market it competes in, except for tablets. Now, it could be due to the less than 3% market share that Windows Phone currently has in the global smartphone market (according to Gartner), but it would seem that Microsoft's CEO is forgetting about a little number called the Apple iPhone. We wouldn't call selling 26.9 million units of the Apple iPhone 5 in the latest quarter "low volume". With the recent back and forth between Apple and Microsoft, a response from Tim Cook is probably forthcoming.

Ballmer also said that even though Windows Phone handsets do some things that both the iPhone and Android models don't, it takes more than features to succeed in the market. Ballmer said that customers need to touch, see and feel the phones, which he points out can be done at AT&T and Verizon where the phones are, in his own words, "well-presented, the salespeople know what they're talking about." We can also expect to see more ads for Windows Phone 8 like the two we showed you on Monday. Ballmer said that Microsoft has not had a television campaign for the platform in some time and will start to "tell the story in our own voice," another important step Ballmer says is required for Microsoft to gain market share in the global smartphone market.
source: WSJ



1. wendygarett unregistered

I really afraid that ms will eat a lot of iPad market share :(

18. arsenaljimenez

Posts: 198; Member since: May 03, 2012

I hope it does When people realize what a actual good tablet should do

29. JeffdaBeat unregistered

You do realize this is the same guy that said Google copied Apple just a few days ago...right? So apparently he doesn't think Android is a good OS for tabs either...

59. arsenaljimenez

Posts: 198; Member since: May 03, 2012

I think he said that because of the user interface.. like apples icons, oh look android has really similar looking icons too thats where microsoft is different but either way yes

21. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

usually i dont agree with a lot of stuff steve says but in this case he is right. Apple has one high selling product and MS Surface is going to wipe it out!

24. couote

Posts: 1; Member since: Oct 30, 2012

It's good for Apple that there are better products on the market that forces them to innovate, which is not been doing for a long time. Innovate - No improvement.

38. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

Why, do you own Apple stock?

42. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

I work for a large enterprise and have already pre - ordered 150 Surface :)

45. -box-

Posts: 3991; Member since: Jan 04, 2012

PhoneArena: the 26.9 million units was for ALL iphone models, not just 5s. Please correct the article.

54. techytechtech

Posts: 33; Member since: Oct 10, 2012

no worries, steve here really needs to sell his butt off to compete with apple or samsung sales. he can say he is king in PC (props to that) but hey baldy your windows hasnt even hit the shore yet and your downing others. better put your mouth where it belongs. not in between apple and samsung and that is for sure. plus he hates android and he is only rooting for windows whether good or bad cause his job depends on it. are you surprised ? this is just a gimmick to sell nothing more nothing less. you know what a true competitor is? when he recognizes the good in his opponent and praises them for leading innovation while at the same time being creative as well. the surface is the definition of creativity. cause it is soo unique and stands out on its own. but at the end of the day yuck. i have a pc asshole give me something new. but i guess thats just how things are in this life.

2. MeoCao unregistered

Good point Steve! And we can say MS is a low volume company except in PC. LOL

16. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Quite true. Until MS starts putting up WP8 sales numbers in the 10s of millions, it is all spin.

19. arsenaljimenez

Posts: 198; Member since: May 03, 2012

They will be, but like he said people gotta try it out, or they won't know how good it is. Until then, people will keep buying Iphones because its the cool thing to do. SMH

26. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Still doesn't change the fact that MS is a low volume company except in PCs.

31. papss unregistered

Still doesnt change the fact that linux is a low volume everything

39. rusticguy

Posts: 2828; Member since: Aug 11, 2012

80%+ world on web is on LINUX ... :)

32. arsenaljimenez

Posts: 198; Member since: May 03, 2012

Never argued against that, but that's fact. For now.

37. JeffdaBeat unregistered

You do know they said the same thing about Windows Phone 7...right?

60. arsenaljimenez

Posts: 198; Member since: May 03, 2012

dude, how long have the wp been out, theyve accomplished so much in that short amount of time apple had no one to compete with when they came out, they were unique, back then so it was easy for them to get a lot of sells microsoft actually has work to do it wont happen over night but it will happen wp hasnt gone up much here in the US but every where else its catching on

20. SleepingOz unregistered

That's exactly what I was about to comment lol!

46. -box-

Posts: 3991; Member since: Jan 04, 2012

The XBox & its accessories and Microsoft keyboards and mice and other peripherals disagree with you.

3. Kronic

Posts: 321; Member since: Sep 11, 2012

He seems confident.

51. SGSatlantis

Posts: 227; Member since: Jul 20, 2011

Or delusional.

4. Techsplash

Posts: 41; Member since: Oct 24, 2012

i know that the windows 8 software is nice and surface is a really really good tablet but i think that it is not in the position to say apple a low volume player.

13. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

i think most guys will miss the point the term is bussiness model he is refering too low volume yes they are. the Apple works on profit and Demand in market unlike android they keep the supply chain limited to what they expect will be sold very quick . i think he is refering to that point and not saying that people dont buy it. maybe some buisseness guy can elaborate more on it

41. So-Sayz-Eye

Posts: 31; Member since: Nov 08, 2011

I wish more people had your common sense.

5. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

26.9 mil damn apple that's hot

47. -box-

Posts: 3991; Member since: Jan 04, 2012

Nokia still sells a million phones a day, and Samsung has equivalent figures. Samsung is also around the 100 million smartphones yearly level as well, so it's really not that many. I feel bad for the Chinese workers who have to put so many of the things together though. They should be paid equivalent to first-world workers.

6. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

1. Android. 2. Blackberry Aka Apple. 3. Palm pre. Aka Microsoft

7. pikapowerize

Posts: 1869; Member since: May 03, 2012

oh wait... did the zune beat iPod? really hate that all company want to compete and say something bad about apple..this just prove that apple is very tough to beat!

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