Mercedes-Benz integrating Siri in its A-Class, coming to B, C, E series this Fall

Mercedes-Benz integrating Siri in its A-Class, coming to B, C, E series this Fall
Mercedes-Benz has announced that it will integrate Apple’s intelligent voice assistant Siri in its A-Class vehicles. Natural language voice commands will be in the very core of the German maker’s A series infotainment system.

Now, we don’t exactly know what is the level of Siri integration, but it seems certain that you’d be able to make calls, dictate text messages and schedule appointments without having to look off the road. The system will work together with Mercedes-Benz’ Digital DriveStyle App which will beam notifications and apps to the infotainment system screen. The German car maker is the first to bring the cloud-based voice assistant in its vehicles.

The new infotainment system will land in the Mercedes A-Class at the 2012 Geneva Auto Show in a month. This Fall it will make its debut on Mercedes’ fancier B-, C- and E-Classes in Europe.

Another distraction for those in the driver’s seat or a helpful time-saver helping you concentrate on the road? Let us know what you think about having Siri integration in your car cabin.

source: CNET

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12 Comments

1. idanielx

Posts: 22; Member since: Feb 23, 2012

Siri drive me to my moms house.

2. quakan

Posts: 1418; Member since: Mar 02, 2011

Siri: Sorry, I can't drive. Would you like me to self-destruct your vehicle instead?

5. fatexo

Posts: 221; Member since: May 21, 2010

XD .....

3. dragonnub99

Posts: 14; Member since: Nov 23, 2011

will benz become like bat mobile?

4. biophone

Posts: 1994; Member since: Jun 15, 2011

I wan't to see audi and bmw get majel

6. Penny

Posts: 1859; Member since: Feb 04, 2011

Applying Siri to cars is a good idea I think.

7. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

I wonder how much money MB threw at Tim Cook to make it happen.

8. Penny

Posts: 1859; Member since: Feb 04, 2011

Plenty, I am sure. But it is a mutual opportunity for both companies - Mercedes gets to capitalize on a trend and get one of the better voice AI software options in their cars, while Apple gets to break their services into a new market where they would otherwise never be involved (car manufacturing). This is arguably better for Apple than it is for Mercedes. Due to the cost of buying a car alone, Siri would be a cool feature that separates Mercedes from other manufacturers, but wouldn't alone convince someone to buy the car. For Apple, if successful in providing AI technology to the car industry, the opportunities to provide software/technology services to companies in other industries might blow wide open.

9. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

Siri, call me a prick and find me a gas station because im stupid and ran out of gas and lost and thats all your good for

10. Rayzin

Posts: 83; Member since: Oct 27, 2011

That was my idea! grrrrr

11. Rayzin

Posts: 83; Member since: Oct 27, 2011

oh wait, no, that was a bad dream...

12. viseeotriamp

Posts: 1; Member since: Feb 28, 2012

You can integrate Apple SIRI with your older Mercedes using ViseeO's MB-4 Bluetooth Upgrade Adaptor. This unit is free installation and allows you to launch SIRI assistant directly from your Mercedes console keypads! Here is the video demo: http://www.youtube.com/watch?v=AhJ4XcF7_nY

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