Meet danah boyd, principle researcher at Microsoft, daily driver smartphone is an iPhone

Meet danah boyd, principle researcher at Microsoft, daily driver smartphone is an iPhone
Taking aside danah boyd’s non-traditional spelling of her name, she is well known in tech and social media circles and focuses much of her research on youth and the impacts of social media.  Since joining Microsoft Research in 2009, she has collected the data of her research and published a highly acclaimed book, It’s Complicated: The Social Lives of Networked Teens, released earlier this year.  It should not surprise anyone that some (or many) folks at Microsoft do not use Windows Phone on a regular basis. It may be personal choice, or professional necessity when it comes to testing applications for a given platform.

In boyd’s case, it is the latter, and she admits that an iPhone is her everyday smartphone, “but I despise the device.” Using the iPhone to test apps in development, what she really misses might surprise some – she is longing for her old Sidekick. danah also prefers a Kindle tablet and uses Evernote over OneNote. She also owns multiple other Apple devices, including a MacBook Air, though she also has a Lenovo too.

Microsoft is interesting in that it provides its services across all the major platforms while competing against them at the same time. Office of iPad is working well, and Office for Android tablets will roll out before a touch-optimized version is even available for Windows tablets.

While there is nothing really unusual about Microsoft employees using other platforms, it is striking how one would so openly express such dissatisfaction with a product. Maybe it is time for someone to convince danah to dump the iPhone and introduce her a slick new Android device like a Samsung Galaxy S5 or HTC One (M8), or better yet, a sharp Windows Phone like a Lumia 1520 or Lumia Icon.

source: BGR



1. fzacek

Posts: 2486; Member since: Jan 26, 2014

How is she working for Microsoft but testing applications for iOS? That doesn't make sense...

3. Maxwell.R

Posts: 218; Member since: Sep 20, 2012

So, you're unaware of all the Microsoft applications available on other platforms? OneNote, OneDrive, Lync, Xbox One Smartglass, Bing, Xbox Music, Office 365 Admin, etc?

6. willard12 unregistered

My only question would be does she really need to own the device as a daily driver to test the applications? Couldn't MS provide her one as needed. There seems to be a lot of MS employees (or former employees) "testing" iphones.

11. Planterz

Posts: 2120; Member since: Apr 30, 2012

Who says MS didn't provide her with the iPhone, and asks that she uses it? If she pines for her old Sidekick, she'd probably be happy with any sliding keyboard featurephone, or even a QWERTY Android or BlackBerry. But her daily driver is an iPhone, which she despises, so I'd bet that it's because MS gave it to her to use so she can do her job better.

22. fzacek

Posts: 2486; Member since: Jan 26, 2014

Oh sorry, forgot about that...

2. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

It's not surprising that someone with knowledge and intelligence despises a simple, but utterly inflexible, device. The sad reality of the matter is that WP is basically just another flavor of this same thing. Android is certainly more flexible than iOS/WP, but suffers from lack of simplicity. And Google doesn't offer many privacy settings compared to Apple. As many researchers feel more comfortable controlling their privacy and sharing the data they choose to with Apple instead of Google and Microsoft, it is no surprise there is an iPhone in her life. As for the Sidekick, it did a few things well and was from a happier time for many. Life was simpler and communication more elemental and authentic. Mostly "apps" are just like cable television -- 5000 channels and nothing on. Not too long ago, mobile was about people communicating with each other, not downloading retard apps like "Yo". There is still a lot of communication going on, but there is also far more retardation and noise.

4. engineer-1701d unregistered

or cause she has a iphone, look sorry to say it but you can always tell a ios person, they are simple minded to with the strides of whatever is around, need to feel important with social networking crap, no they are not your friends,just people who said friend on a website. her looks girly and materialistic need a really say more. like ffff said ios is a simple os now its opening its gonna get a lot harder for them to keep it locked and less lags and bugs, they come into the tech world late on everything saying they are making it better more like watching and learning then releasing the same thing with what people wanted added but could not at the time because tech was not around, so they release it years later perfected so to say.

7. Planterz

Posts: 2120; Member since: Apr 30, 2012

It's amazing how you can make a complete personality profile based on a brief article about a person you've never met who owns a particular phone, yet says they hate it. Or maybe your head is just jammed entirely up in your bowels.

15. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

As most humans do this sort of thing everyday when they merely see someone, without even the brief article, are you saying that most human heads are in fact, jammed entirely up their bowels? :)

21. engineer-1701d unregistered

actually she is in a lot of news a few pa articles many youtube vidz check them out and tell me am wrong. from all the government jobs i have done all over east coast and people i know that have the iphone, that's what gives me my results

28. RebelwithoutaClue unregistered

And thank you both for that stimulating mental picture :PP

5. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

She knows WP's ecosystem is behind iOS and Android, also the UI is not everyone's cup of tea. Wp has still a long way to match android and ios, even if the fanatics and shills deny.

9. mayur007

Posts: 593; Member since: Apr 10, 2012

lol really u saying this ??? sudden change bro , few days ago you were opposing me... :P

17. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Meh, I was being sarcastic(see, you were the only dumb guy who didn't get that, despite the ton of hint I gave. Act smart bro.

27. mayur007

Posts: 593; Member since: Apr 10, 2012

you sarcastic?? you were being arrogant you were being like an I diot

12. Doakie

Posts: 2478; Member since: May 06, 2009

Living in Seattle I know 4 people who work for Microsoft and all 4 of them have used WP as their daily driver. One of the four recently switched to an iPhone 5C of all things. Hanging out on Mercer Island(the island Bill Gates house is on) last year I saw a Lumia 1020 right after the announcement before they were avaliable for sale. It's safe to say from my anecdotal experience Microsoft employees still heavily use Windows Phone. Especially with 8.1 coming with the notifications drop down and file manager. Pretty much the only thing missing is official apps for Google services.

16. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I might add that WP doesn't have all the privacy settings that come with iOS and also is infested with monitoring software that reports every touch, keyboard input, etc. back to Microsoft. So while Microsoft leans on their employees pretty hard for them to use WP, not all of them are ready to concede that they are nothing more than indentured servants, i.e. microserfs. Hence some of them, perhaps quite a few rebels with PhDs, go with something else other than WP.

8. Planterz

Posts: 2120; Member since: Apr 30, 2012

If I worked for a company in their mobile division, I'd probably own a device from all the main OS's, and probably multiple Androids. You can't compete if you don't know your competition.

13. Doakie

Posts: 2478; Member since: May 06, 2009

Seriously. Product Managers need to keep their eyes on the competition. Owning one and using it often is one of the only ways to see the shortcoming of your own device. It's very easy to get so involved with what you're doing that you think you're making all the right moves.

23. engineer-1701d unregistered

lol tell apple that

18. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"You can't compete if you don't know your competition." As Microsoft mostly is a company that copies from others to "compete", they need source material. So of course they have every other phone at their disposal.

10. mityok

Posts: 1; Member since: Jul 04, 2014

May be, if the article would state her real title - "Principle Social Media Researcher", it would get a whole different context :)

14. Doakie

Posts: 2478; Member since: May 06, 2009

Actually you're right. If you think of the fact that she spends lots of time researching teens social media habits she would need to use iOS because many of the teens new social media outlets launch on iOS first and still have yet to come to Windows Phone. Good observation.

20. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

And knowing her full title, the spelling and case of her name make a lot more a sense if she is pretending to be a teen from Hollywood :)

19. saiki4116

Posts: 413; Member since: Mar 31, 2011

EverNote over OneNote!.. OneNote is damn good, it is the best application Microsoft has ever produced.

24. pwnarena

Posts: 1129; Member since: Feb 15, 2013


25. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

principles -- a personal or specific basis of conduct or management: to adhere to one's principles; a kindergarten run on modern principles. So danah boyd researches whether or not it is possible, in theory, for Microsoft to develop any principles beyond "embrace, extend, and extinguish".

26. sip1995

Posts: 1771; Member since: Feb 07, 2014

Ate least they let her choose, unlike some other companies.....

29. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

“but I despise the device.” She works for MS, she's is suppose to say that. I'm willing to bet, if you go to Korea, all the children of the top Samsung executive use iPhone, too.

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