Mark your calendars: Sony's IFA 2017 keynote will be held on August 31

Berlin-held consumer electronics expo IFA's 2017 edition is still more than two months ahead of us, and yet companies are already starting to announce plans for their own events before and during the exhibition. Case in point: Sony has just given us details about when its IFA press conference is going to be held this year.

Sony's keynote will be held on Thursday, August 31, at 1 p.m. Central European time, which for all of you Americans out there translates to 7 a.m. Eastern and 4 a.m Pacific time.

Much like its American counterpart CES, IFA is one of the biggest trade shows for consumer electronics in the world. This year, it starts on Friday, September 1, which means that Sony's keynote will actually be held a day before the expo itself begins. We will be present on location and covering the entirety of the event live, so stay tuned!



1. Xperia14

Posts: 1206; Member since: Sep 01, 2015

Can't wait for the XZ2!

3. Lumberjack

Posts: 306; Member since: May 04, 2017

XZ1: 5.4" , SD836 , 3000mAh screen/body = 78% android 8.0 XZ1 Compact : 4.6" HD, 2800 mAh XZ1 Ultra : 6.2 or 6.4" FHD All have imx400 + 3D shot + full pixel continuous shot

4. libra89

Posts: 2265; Member since: Apr 15, 2016

If the compact is actually a thing, I would be possibly interested in that.

2. gigicoaste

Posts: 440; Member since: Feb 21, 2016

well.. is not a bit.. too far the date?

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