Love soccer? Love phones? HTC becomes exclusive partner of the UEFA Champions and Europa Leagues

HTC has signed a three-year deal with the mighty popular UEFA Champions and Europa Leagues, arguably the world's most prominent club soccer competitions. 

These are watched by hundreds of millions, if not billions of fans every year, so HTC is priming itself for huge exposure. CEO Peter Chou had the following to comment: “Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world. We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.

UEFA officials also seem to be thrilled at the opportunity for free phones getting exposure on HTC's handsets, as per Gianni Infantino, UEFA General Secretary:

We are now waiting for the special edition One series with the soccer ball logo, and preloaded UEFA Champions League apps on upcoming HTC handsets.



1. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Love soccer, love Android. And HTC goes O.K. for me too.

2. android_hitman unregistered

For me HTC goes K.O. They failed me too many times.

6. MeoCao unregistered

HTC show they are on the right track.

3. myownchoice

Posts: 22; Member since: Oct 31, 2012

Well what so special about it? the uefa official app is there in the play store for every1..

5. MeoCao unregistered

What do you think is special about SS sponsoring the Olympics? This is marketing operation and many people will know and have positive impression about HTC through its association with Champions League.

4. MeoCao unregistered

Great move by HTC, I don't like the word soccer, it's football the greatest sport on planet and UEFA Champions League is the greatest club level competition. SS sponsored the Olympics with great success but Champions League has many more viewers, and more passionate too.

7. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

sorry how bout cricket

9. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I hate to tell you but Cricket is the most over-rated game of the Century!

8. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

This is cool... It should come with the lastest version of FIFA or PES.

10. cliveprennison

Posts: 8; Member since: Jul 15, 2012

WOO HOO!! Two of the things I love most combined :D

11. amiroo

Posts: 269; Member since: Sep 03, 2012

very good decision of htc manager..keep going for best.

12. ghanemsam

Posts: 64; Member since: Nov 21, 2012

good job HTC , great new marketing policy.

13. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

The Marketing head seems to be doing something right... Congratz HTC, will love to you see back at the top again.

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