Love soccer? Love phones? HTC becomes exclusive partner of the UEFA Champions and Europa Leagues
posted by Daniel P. / Dec 12, 2012, 4:55 AM
HTC has signed a three-year deal with the mighty popular UEFA Champions and Europa Leagues, arguably the world's most prominent club soccer competitions.
These are watched by hundreds of millions, if not billions of fans every year, so HTC is priming itself for huge exposure. CEO Peter Chou had the following to comment: “Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world. We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”
UEFA officials also seem to be thrilled at the opportunity for free phones getting exposure on HTC's handsets, as per Gianni Infantino, UEFA General Secretary:
I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale.
We are now waiting for the special edition One series with the soccer ball logo, and preloaded UEFA Champions League apps on upcoming HTC handsets.
HTC becomes exclusive phone Supplier Partner of the UEFA Champions League and UEFA Europa League
Three season partnership with Europe’s most elite club competitions kicking-off from January 2013
LONDON — 12 December, 2012 — HTC, a global leader in mobile innovation and design, today announced a three-year agreement that will see it become the Official Global Phone Supplier partner of the UEFA Champions League and UEFA Europa League.
Kicking off in January 2013, the partnership places HTC at the centre of two of the world’s most elite football competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action. Whether in the stadium watching the game, or viewing content on a HTC device, fans will be there to share every moment.
“Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world,” said Peter Chou, CEO of HTC Corporation. “We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”
Gianni Infantino, UEFA General Secretary said: “I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale
This partnership combines HTC’s tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.
As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.
Further details on the partnership will be announced in due course, for more information, please visit www.htc.com.
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense®, a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.
UEFA (Union des Associations Européennes de Football) is the governing body of European football. UEFA’s political structure is a representative democracy based on 53 member associations, which is supported by 19 specialised committees that shape UEFA policies on issues such as national team competitions, refereeing and club licensing. As a non-profit organisation, it redistributes income into football development, supporting its mission to promote and protect European football at every level of the game.
What do you think is special about SS sponsoring the Olympics?
This is marketing operation and many people will know and have positive impression about HTC through its association with Champions League.
Great move by HTC, I don't like the word soccer, it's football the greatest sport on planet and UEFA Champions League is the greatest club level competition.
SS sponsored the Olympics with great success but Champions League has many more viewers, and more passionate too.
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