Latest Uber update lets you use people as destinations
You can now order a ride directly to a person from your contacts list. In order to do this, the app needs to gain access and sync with your contacts. From there on, any name on the list will appear in the "Where to?" section of the app and the selected person will receive a current static location request from Uber. The request will come in the form of a push notification or a text message, which depends on whether the individual has the app installed or not. After obtaining permission, Uber will set their location as a destination and you can travel directly to them.
These updates indicate that Uber is looking to differentiate its services even more from that of standard taxis or simmilar apps such as Lyft. The company's ambitions for the implementation of self-driving cars can also benefit from such additions, as autonomous vehicles don't have the ability to improvise with drop-offs the way a human driver can.
source: Uber via The Verge