Latest Kindle Fire commercial mocks the iPad, reiterates how cheap Kindles are

Latest Kindle Fire commercial mocks the iPad, reiterates how cheap Kindles are
Seeing a company mocking its competitors in an advertisement is something quite common nowadays. Take the latest commercial for the Amazon Kindle Fire tablet and the Kindle e-reader for example: a lovely lady is reading an e-book on her Kindle and enjoying the sun at the same time, while the unfortunate iPad owner is frustrated with his tablet's outdoor visibility.

However, that is not all. Amazon also points out that the cheapest iPad model retails for $500, which is enough cash to grab two Kindle fire tablets at $200 each and one Kindle e-reader that costs $80. There will even be $20 left to spend on e-books or software.

But enough talking. We have embedded the latest Kindle Fire advertisement below so feel free to check it out. Of course, sharing your thoughts with us in the comments will be greatly appreciated. Does Amazon have a point by suggesting that a Kindle Fire gives you more for less, or is an iPad still superior despite its steeper price tag? 

source: Amazon (YouTube) via GSMArena


Related phones

Kindle Fire
  • Display 7.0" 1024 x 600 pixels
  • Processor TI OMAP4, Dual-core, 1000 MHz
  • Storage 8 GB



1. fbbwang

Posts: 17; Member since: Dec 07, 2011

i'm not an ipad fan, but... try video conferencing with a kindle

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

so you would pay 400 more for the 1mpx camera on the ipad?? lololol. dude, i got a bridge to sell ya. :)

10. fbbwang

Posts: 17; Member since: Dec 07, 2011

no idea what all this hating is about. each product has its own merits. obviously functionality reflects on pricing. you want more stuff in one package, obviously it's gonna cost more. those other high end Android tablets cost $500 and more too. it's not just because of the hardware performance alone, but the build quality and the materials being used. Those higher end products DO cost that much, unlike kindle fire with its cost only at $200 range. they are for different consumers, duh, or else why do you think every kind of products has high and low end ones out in the market?? you think ipads and other high end android devices make $400 profit each piece?? grow up and stop hating like a 5 year old.....

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

that is not true in the least. The kindle fire uses a good screen with a dual core OMAP chip inside it, which is actually slightly stronger than the Nvidia Tegra2 chip used in almost every android tablet. It is a little light on ram, but not by much. Other than lack of cameras, what hardware is it missing? The kindle sells for 200 and costs about 200 to make, there is no profit on the device. The only profit Amazon makes is from software sales. The ipad and Galaxy10.1 both cost around 200 or so to make as well. They just have a higher price tag on them because they are being presented as "premium". . Apple's profit margins are over 70% So that means out of a $600 ipad, $420 of that 600 is profit after all parts, labor, and research. If 70% is accurate, that means that the ipad costs them 180 bux to make all said and done. Thats actually CHEAPER than what it costs to make the fire by all reports. education is a wonderful thing. :)

13. Mr.Best

Posts: 79; Member since: Jan 17, 2012

I agree. How else can they have close to $100 billion in the bank. Those guys in Cupertino make some of the most overrated products on the planet.

19. UltraElectroMagneticPOP

Posts: 49; Member since: Aug 30, 2011

It's amazing how good apple is at selling their products. They're like the pied piper. They can MAKE people want their products not just because they work well, but also because they're seen as "premium" items or "must-haves". I really believe that apple's a bit misclassified as a company. It's actually a luxury lifestyle brand (like LV, Ralph Lauren, Rolex, etc) that specializes in tech.

20. squallz506

Posts: 1075; Member since: Oct 19, 2011

i cant wait to see the apple logo on my silk boxers. NOT. good post though. also remixfa's post #12 is great. and ffbbwang, you asked "you think ipads and other high end android devices make $400 profit each piece??". my answer yes. at least to the ipads.

2. micahrahn

Posts: 8; Member since: Dec 21, 2011

In your face Apple

3. ivanko34

Posts: 617; Member since: Sep 04, 2011

Too funny But so true

4. akmaintu

Posts: 42; Member since: Jan 08, 2012

Love this add. :)

5. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

the girls b00bs represent the kindle fire-you can get 2 for the price of 1 ipad...

6. bigdawg23

Posts: 467; Member since: May 25, 2011

Comparing the two devices is a joke. Kindles are for readers. iPad's do a whole lot more and have a lot more apps.

8. remixfa

Posts: 14605; Member since: Dec 19, 2008

u obviously missed the point where they pointed out the kindle fires the kids were using that are android tablets. What "more" does an ipad do that a kindle doesnt exactly? except take a picture. And for the money saved, i can get a pretty nice digital camera... or just use my phone. Who actually takes pictures with their tablet anyways? lol

11. Slammer

Posts: 1515; Member since: Jun 03, 2010

What did society ever do without Apps? Take the app store away from the iPad, and the kindle fire will run circles around it. The kindle fire doesn't require apps to function. The ipad does. I bought my Wife a Fire for Christmas. I was holding out for something different. However, I found my Wife's Fire so versatile, that I bought one for myself. Love the damn thing. Far less expensive and it gets me from point A to Point B without the Apple baggage. John B.

9. prashant_93 unregistered

Lol 'lovely lady' isn't she hot?

14. The_Miz

Posts: 1496; Member since: Apr 06, 2011

The only thing worth taking here is the hot chick in that video. Talk about a bonerific moment.

21. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Grow up kid!

24. The_Miz

Posts: 1496; Member since: Apr 06, 2011

After you.

15. baaam

Posts: 61; Member since: Jan 06, 2012

Oh my God chick on FIRE!! LOL

16. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

i will say that movie quality on a kindle fire wouldnt be the same as an ipad (to me that's pretty important). I'm in no way an apple fan, but i cant see myself buying 3 kindles even if it costs the same or less as 1 ipad. in a small way they are comparing apples to oranges. you have limited apps and lack of 3g (or even 4g on other tablets). different strokes for different folks try prying a kindle fire from you kids hands and tell me if they'll let you borrow it for 2 hours to watch a movie on it without them, or try watching a movie as a family on that screen :) all i know? i hope the kindle fire makes some apple crisp

17. lwsdrummer

Posts: 1; Member since: Feb 09, 2012

If this is true that the kindle fire can handle everything the ipad does for cheaper, I'd like to sell mine and by a couple of them! I just need to know first: can it edit video to make home movies? Make a presentation and run it on the projector through wifi? Record multitrack music and share the recorded music on bandcamp and email as mp3s? And can it make and edit documents and spreadsheets, while keeping those docs automatically in sync with my desktop? And stores all the photos I take with my phone automatically for editing? If so I'd like two please.

22. anywherehome

Posts: 971; Member since: Dec 13, 2011

so buy Samsung tablet with Android and you have more than this ;-) and if you get Super Amoled Plus then don't need to worry about sunlight :) and you have: 1) better resolution 2) sunlight colours 3) mass storage 4) democracy (no diktat) 5) better performance,...

18. soooyeaaa

Posts: 20; Member since: Nov 22, 2011

I'd like to be on that beach :-X

23. solidsnakeduds013

Posts: 221; Member since: Oct 20, 2010

Lol "so who's sitting here? My husband.. ohh right"

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