LG Mobile scores a new chief, hints that it wants to come on top by innovating

Effective from December 1, LG's mobile department will have a new head - Hwang Jeong-hwan, a former head of LG's Home Entertainment branch, is taking the reins from Juno Cho, who will continue working for the South Korean giant. This move is definitely hinting at an upcoming shift in LG Mobile's strategy and state of affairs.

Hwang Jeong-hwan has been rather involved with R&D in LG's Home Entertainment branch for years, but this seems to be a recurring theme for the executive, who seems to have a gusto for creativity and not so much for sales-oriented positions. Actually, LG reveals that he has been working on and "closely involved" one of LG's very first Android devices and has essentially shaped up the early days of the company's collaboration with Google. The message is clear - LG wants to combat the likes of Samsung by coming up with more innovative products and services than the competition, which sounds like the correct way to come up top.

While LG's business as a whole seems to be doing rather good, its mobile division is reportedly in the red as its losing money. Despite the fact that the LG V30 and the G6 are often recommended as some of the best Android phones you can get, LG scored an overall decline of 18.4% over the course of the past three years and took a hit of $331.7 million for the last quarter.

Things aren't going great and it would take one particular Hwang Jeong-hwan to turn things around. 

source: LG via FT



1. haruken

Posts: 307; Member since: Nov 06, 2013

Maybe start with catching up with Samsung when it comes to Oled quality?

2. GreenMan

Posts: 2698; Member since: Nov 09, 2015

I quote: " LG's mobile department will have a new head - Hwang Jeong-hwan, a former head of LG's Home Entertainment branch." Well, I personally don't find LG's entertainment home appliances particularly appealing and/or exciting. Oh well, G'Day!

9. SyCo87

Posts: 325; Member since: Sep 19, 2013

Their OLED tv's are great FYI. Good move LG.

10. smajilya

Posts: 28; Member since: Aug 08, 2017

Right. LG is not Sony or Bose.

3. Lyvyoo

Posts: 5; Member since: Nov 29, 2017

In other words, the marketing problems of V30 and maybe Pixel 2XL claims, has changed the president :)

4. ryq24

Posts: 875; Member since: Oct 17, 2011

Instead of Samsung Lg should be more concern about Huawei One Plus and other Chinese phone makers.

5. j_grouchy

Posts: 184; Member since: Nov 08, 2016

Samsung wins on flash and marketing. Sad but true. G6 and V30 are solid, high quality and (in my own personal opinion) superior devices...but more people see and know Samsung.

6. KingSam

Posts: 1492; Member since: Mar 13, 2016

Well their home entertainment division is profitable so.......

7. mrochester

Posts: 1034; Member since: Aug 17, 2014

Let’s a new innovative operating system please.

8. shield

Posts: 862; Member since: Sep 12, 2015

LG G7 need IMX 400 7.73 mm (1/2.3") 19Mpx Dual and f/1.6. Front IMX 380 7.81 mm (1/2.3") 12Mpx f/1.6

11. Furkan

Posts: 552; Member since: Feb 25, 2017

LG always make smt bad.

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